Gamification

The Client:
Our client is a leader in the global marketplace and among the top 10 technology
firms in the world. As one of the pioneers in Indias emergence as a software Highlights
powerhouse, they have added real value to global organizations through domain
Client
expertise plus solutions with proven success in the field and world-class service.
Among the top 10 technology firms
in the world
The Business Need:
One of the pioneers in Indias
Faced with the need to enhance the quality and effectiveness of its employee
emergence as a software
training, the client decided to transform its learning content, delivered so far through
powerhouse
the classroom and traditional e-learning mode, to high quality game-based learning.

Business Need
This gamification initiative is intended to achieve several objectives:
Gamification of existing e-learning
on Mortgage Processes to improve
Offer a wider range of delivery modes for learning content that allows learners
the pull of learning content and
to choose their preferred mode and stay current in terms of knowledge and
motivate younger employees to
skills required in their jobs.
enhance core job skills
Improve the pull factor in learning content.
Enhance the ability to take accurate,
Better engage and motivate younger employees to develop new skills within
on-the-job decisions faster and in a
their shorter attention spans.
risk-free virtual environment
Enhance the ability of employees to take accurate, on-the-job decisions faster
and in a risk-free virtual environment.
Solution
Game structure with virtual
The client determined that its BFSI business, and in particular its Mortgage Processes
stages that mapped closely to the
business, should benefit first from a pilot of this gamification initiative. Accordingly,
Foreclosure process and its
source content on the Mortgage Foreclosure process was identified for transformation
variations in a key market
into a game.
Days in the Life of strategy with
virtual avatars, scenarios, multiple
They chose Edutechs proposed solution after a rigorous selection process centered on
decision nodes and massive
the fit of the proposed solution to the business need and Edutechs proven expertise
branching
and experience in delivering cutting edge, technology based learning solutions.
Graded decision options at each
virtual stage with virtual score and
The Solution:
calendar associated with each
Edutechs instructional, visual, and technical design experts discerned the key learning
Game summary with actual path
goals, nature of the chosen process and the technical environment for delivering the
and optimal path to facilitate
game over a series of deep-dive meetings with the clients key stakeholders in the
remedial training
Mortgage Processes business and the domain learning team.
Randomised paths and decision
options to offer a unique game
session for each learner and for
each attempt
From these meetings and the source content, Edutech designed a game structure with virtual stages that mapped closely to the
Foreclosure process and all its variations for a key market.

Overarching Game Strategy

Days in the Life of --- at the beginning of the game, the learner is required to choose one of two avatars of a young financial forensics
expert whos a rising star at a fictional BFSI company.
This avatar is assigned to a team of virtual executive avatars who are monitoring the account status of a fictional high net worth
individual (HNI) based in a state in the USA.

Based on the type of foreclosure process the HNI customers state follows, the learner must make critical decisions across stages to
advance the case as quickly as possible to foreclosure sale.
Rules of the Game
Each stage of the virtual foreclosure process consists of a scenario and multiple decision nodes. Each node presents viable alternative
decision options. Each option at a node has virtual points and virtual calendar days associated with it.

Better decisions win more points and move to foreclosure sale faster; poor decisions delay foreclosure sale proportionately.

The learner applies their knowledge of the foreclosure process gained from other training sessions to make the optimal decision that
will move the case forward fastest and reduce future hurdles. At each stage, the team of virtual executives (avatars) comments on
their perspective on the status, the aptness of some options, likely outcomes, and the key concerns of the business.
At the end, the mentor summarises the decisions made by the learner at each stage.

Key Graphical Elements:

The learner chooses an avatar for himself/herself; other avatars are pre-defined.
Avatar designs are styled like clay animation figures.
Scenarios and decision screens are enhanced using animated graphics, action sounds, and professional voice-over for
multiple characters.
Intuitive interactivity and icons are used.
The learner avatar reacts visually to feedback from the mentor or the points/days outcomes of their decisions at the end of
each stage.
Detailed Help content, accessible from every screen, aids the learner in navigation on different types of screens.
The Challenges:
The design and development of this game involved the following challenges:
Defining the part of the foreclosure process that offered the potential for an
engaging game Highlights
Determining the key alternative decision points and trade-offs at each node in
a stage that could lead to potential failure or success in moving the case Challenge
forward quickly Defining the critical part of the
Structuring the deep-dive branching combinations and permutations that foreclosure process that offered the
would give the game its engaging, immersive nature potential for an engaging game
These aspects, coupled with key structural changes required after formative Structuring the deep-dive
review by client stakeholders, provided some of the toughest challenges branching combinations and
Edutechs team of expert learning consultants, media and technical design permutations and creating hundreds
experts, and project managers had faced in an assignment of this nature. of unique paths for each learner and
Edutechs team met the design challenge through a combination of the following: for each attempt
Brainstorming and mind mapping techniques helped crystallize key structural
aspects such as the key foreclosure processes to be used, the scenarios at Benefits
each stage, gradation of decision options in terms of scores and days for Powerful, massively branched
execution, types of avatars, relevance of avatar comments to decision nodes assessment tool to test the
and game summary structure. learners ability to act in diverse
Rigorous flowcharting helped create a visual big picture of the game, elements scenarios and achieve desired
such as the games branches, the points and days progression, the common outcomes
and unique occurrences of executive avatar comments, and fail/success paths Succint, stage-wise game summary
for each type of foreclosure process. to enable the training facilitators
Randomisation of states helped ensure that no two learners would see the to analyse results and customise
same path or progression even if they played simultaneously. refresher or advanced training for
The project management team evolved a dynamic plan that allowed for categories of learners
simultaneous development of multiple paths in the game and then developing
the common screens that would be used in all paths.
The Benefits:
The solution that evolved from the multiple meetings between stakeholders is a massively branched game that allows
learners to proceed without being guided to an optimal decision at each stage.
It allows them to play in a risk free environment, but turns on a few critical decisions, allowing them to arrive at an epiphany
regarding the optimal paths and outcomes of each choice they make.
The randomisation ensures that no two learners can take the same path and the same learner plays different paths on
multiple attempts, thereby maximizing the ability to handle different scenarios and outcomes every time.
The game summary consisting of decision paths taken by the learner across stages and optimal paths is used by our clients
training facilitators to design refresher or advanced training for specific candidates.

Edutech is a leading provider of education solutions. By facilitating knowledge enrichment and skills enhancement, we enable
academic institutions and corporate organisations to improve performance. As learning specialists, we assist academic institutions,
companies and governments in creating an environment that fosters a community of continuous learning and improvement.
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