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SPECIAL COLLECTION
ABSTRACT
eryday
The eryday experience
concept marked
experience regular,
of the unexceptional,
extreme banal. Yet,
marked is regular, American
relational, unexceptional, assuming a banal. counterpoint Yet, American to ev-
life for decades has been founded on machines (and accompanying log-
ics and affects) that are simultaneously infrastructural (and thus part of a
normalized everyday) and extreme, in the sense of being unprecedentedly
Anthropological Quarterly, Vol. 85, No. 4, p. 1 107-1 124, ISSN 0003-5491 . 2012 by the Institute for
Ethnographic Research (IFER) a part of the George Washington University. All rights reserved.
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violent. Instrumental rationality has- in the form of the atomic bomb- pro-
duced a world that is simultaneously normal and extreme, at once capable
of informing everyday life or of ending it in a flash. In the atomic bomb,
technological means and ends combine in a new constellation: one that
exceeds modernist rationality, creating epistemic problems that are em-
blematic of our moment. The kind of technical expertise responsible for
producing the atomic bomb has engineered an industrialized, globalized,
networked world, one now experiencing the combined pressures of politi-
cal, military, economic, and environmental crises. In such a world- which
relies on a highly developed social commitment to normalizing extremes in
the effort to secure profit- self-knowledge and reflexive critique become
both ever more vital, yet also more inherently fraught.
In an extreme age, we might well ask: what are the possibilities for a
productive shock, an experience or insight that would allow us to rethink
the terms of everyday life? In the discipline of biology, the recent discov-
ery of microbial extremophiles in deep-sea volcanic vents has fundamen-
tally challenged longstanding scientific definitions of life (Helmreich 2008).
Living under conditions of extreme heat and pressure, these methane-
eating beings have redefined the very limits of life on planet Earth and
beyond. What could produce a similar effect in the domain of security?
Opportunities for such a critique are ever present, an endless stream of
moments in fact, yet constantly subsumed by the normalizing effects of
a national security culture committed to a constant state of emergency. A
return to basic questions of how to define profit, loss, and sustainability
is a key concern today in the US and this paper asks what kind of analy-
sis could begin to redefine the limits of a collective security? What kind
of de-familiarization and/or productive shock might allow insight into the
cultural terms of expert judgment today in the US, allowing us to rethink
the logics and practices that have simultaneously produced a global war
on terror, a global financial meltdown, and a planetary climate crisis? How
can Americans- extremophiles of the national sort- assess their own his-
tory within a national-cultural formation devoted to the normalization of
violence (as war, as boom and bust capitalism, as environmental ruin) as
the basis for everyday life?
This short paper does not provide an answer to these questions (would
that it could!), but rather seeks to offer a provocation and a meditation on
paths constantly not taken in US national security culture. It asks: how can
we read against the normalizing processes of the security state to assess
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JOSEPH MASCO
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JOSEPH MASCO
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search, as the satellite imagery sur- Figure 6: First Corona Satellite Image,
veyed not only military machinesMys Shmidta Air Field, USSR.
but also millions of miles of the NATIONAL RECONNAISSANCE OFFICE
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moment of extreme risk. The first Corona images, for example, consti-
tute a moment when administrators of the national security state had their
own logics and fears negated in the form of direct photographic evidence,
opening a potential conceptual space for radical reassessment of their
own ambitions, perceptions, and drives, powerfully revealed in black and
white photos as fantasy. We might well ask why the Corona imagery (and
any number of similar moments when existential threat has objectively dis-
solved into mere projection- most recently, the missing weapons of mass
destruction used to justify the US invasion of Iraq in 2003)- did not pro-
duce a radical self-critique in the US.
The Cold War nuclear standoff installed existential threat as a core
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JOSEPH MASCO
and nowhere, and the immanent threat of nuclear war was mitigated by a
fetishistic focus on technological detail. Cold War planners managed the
threat of nuclear war through constant proliferation- of weapons, deliv-
ery systems, images, theories, and calculations. Through this prolifera-
tion, Cold War planners pursued a program of intellectual compensation
for the confrontation with a new kind of death. They did so by mobilizing
all national resources (changing the very temporal horizon of war from
days, to hours, to minutes in the process), as well as by pursuing proxy
wars and covert actions around the world. In the process, Americans
learned how to be committed to total war as a precondition for everyday
life while locating death as exterior to the nation, even as the war machine
grew ferociously in its technological capacities. This represents a distinc-
tive national-cultural achievement: a notion of security that brings collec-
tive death ever closer in an attempt to fix its location with ever more preci-
sion. By the time of the first Corona photograph, the US nuclear system
was on constant and permanent alert, managing a global war machine on
a minute-by-minute temporal scale- one that imagined a Soviet nuclear
strike coming with less than seven minutes warning (Keeney 201 1 :1 86).
US military systems became both the most direct application of tech-
nical rationality and the location of deep fantasies about national immor-
tality and systems of total control. In the first decade of the Cold War, for
example, the lack of detailed intelligence about the Soviet Union enabled
an American national security project that was both technologically Uto-
pian and driven by increasingly apocalyptic visions of an omnipotent
other. A top-secret, blue-ribbon panel studying the possibility of nuclear
civil defense in 1957, known as the Gaither Committee, not only recom-
mended a nationwide commitment to building underground bunkers and
training citizens to think calmly about experiencing nuclear war, its mem-
bers also concluded that a "missile gap" with the Soviet Union left the US
increasingly vulnerable to a devastating "first strike" (Security Resources
Panel of the Science Advisory Committee 1 957). Reinforced by the hys-
teria over Sputnik later in 1957- the first artificial satellite in space- US
national security debates, by the end of the 1950s, were structured by
visions of a Soviet sneak attack that would destroy urban America in an
instant. The Gaither Committee leaked to the press their conclusion that
by 1959 the Soviets would have a decisive advantage in ICBMs (see
Roman 1995, Snead 1999) provoking huge nuclear arms expenditures
in the US. The domestic politics informing the "missile gap" narrative
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were part of the battle between military branches for nuclear resources
and soon key to John F. Kennedy's presidential campaign strategy of
positioning his Republican rivals (Eisenhower and then Nixon) as weak
on national security. Thus, a threat projection with multiple political uses
became codified as a kind of truth in US national security policy, leading
to massive increases in defense spending at the end of the Eisenhower
administration and then again at the start of the Kennedy administration.
The nuclear triad- of bombers, ICBMs, and submarines- is built at this
moment, providing multiple redundant systems for waging nuclear war
and giving each branch of the military a nuclear capability.
Today we can see that in addition to the new weapons systems built
at the end of the 1950s, there was also an important political discovery
crucial to the evolving Cold War: namely, the universal utility of threat pro-
liferation in US security culture. The raw political value of existential threat
as a motivating narrative became a well-worn domestic strategy in the
US, one linking the "missile gap" of the 1950s to the "window of vulner-
ability" of the 1 970s, to the "strategic defense initiative" of the 1 980s to the
"space based Pearl Harbor" narratives of the 1 990s to the terrorist "WMD"
discourses of the 2000s as illustrations of a nuclear culture. In each of
these cases, we can see how the bomb (as a consolidated form of existen-
tial threat) has been good for Americans to think with, becoming the basis
for building a nuclear state and a global military system but also for trans-
forming raw military ambition into a necessary form of "defense." But if the
bomb has been crucial to constituting US "superpower" status, it has also
produced a complex new domestic affective political domain, allowing
images of, and appeals to, existential threat to become a central means of
establishing and expanding a militarized national security culture.
By 1961, US war planners sought to rationalize a vast set of military
logics and capabilities into a comprehensive war plan- known as the
Single Integrated Operating Plan or SIOP. The first plan, known as SIOP-
62, promised to reduce contingency and error, and to coordinate a US war
machine that included bombers, submarines, and missiles deployed glob-
ally, as well as a vast array of front line nuclear technologies, from nuclear
cannons, to backpack bombs, to atomic land mines (see Sagan 1987,
Ball and Toth 1990, and Burr 2004). The first SIOP had two options each
involving a total assault on the communist block- preemptive war and
retaliation. What is crucial to acknowledge today is that SIOP-62 was not
a war plan in any traditional sense, rather it articulated in technologically
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JOSEPH MASCO
feasible terms a total ending (see Keeney 2002, Burr 2005, Rosenberg a
Moore 1981/1982). The preemptive option could be triggered by "signs
of an imminent Soviet attack. What constituted a definitive "sign" of su
an attack however was left unstated, creating potential slippages betwee
different organizations- the Strategic Air Command, the Navy, and th
White House, for example- which might interpret Soviet actions diffe
ently. American Cold War state and nation-building was also increasingl
devoted to rehearsing a surprise attack on the US and to applying t
worst-case scenario thinking as normative (Masco 2008).
The preemptive option in SIOP-62 committed the full US arsenal in a
simultaneous global nuclear strike, involving 3,200 nuclear weapons de
livered to 1 ,060 targets around the world. In short, it was a plan to elim
nate "communism" from planet Earth within a few hours of nuclear wa
It involved targets not only in the Soviet Union, but also China (not yet
nuclear power), and all of their allied states. In a few hours of nuclear wa
hundreds of cities, and more than 500 million people would be destroye
followed by millions more from radiation injuries. Not included in this c
culation were nuclear counterstrikes or the environmental or climatic con-
sequences of nuclear war, which would have magnified and spread these
effects to all corners of the globe.
The scale of destruction detailed in SIOP-62 is a distinctive moment in
human history and is, in Kant's strict technical sense of the term, sublime.
It is beyond comprehension, which raises a crucial issue about how the
nuclear state resolves such terror/complexity. In national security plan-
ning, the compensation for this experience of cognitive overload was a
fixation on command and control, as well as the articulation of specific
war calculations, marking degrees of violence for different nuclear war
scenarios (see Kahn 1960, Eden 2004). What would likely be an unknown
chaos of missiles and bombs launched for the first time from a vast range
of technologies, located all over the planet under deeply varied condi-
tions, appears on paper as a rational program of cause and effect, threat
and preemption, attack and counter attack. This was an apocalyptic vi-
sion presented simply as math. From 1 962 until today, the SIOP nuclear
war plan has been continually revised and rationalized for different global
political contexts but never truly abandoned (McKinzie, Cochran, Norris,
and Arkin 2001). The US maintains the ability to destroy all major popula-
tion centers outside the continental US within a few minutes of nuclear
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overwhelming violence to any part of the world in mere minutes has relied
on structures of the imagination as well as on machines, threat projec-
tions, and fantasies, as well as physics and engineering.
US policymakers have experienced many moments of rupture in their
global vision, shocks that might have recalibrated how threat, security,
fears, and technology were organized. After U-2 pilot Gary Powers was
shot down over the Soviet Union in 1 960, covert spy flights over the USSR
were stopped, leaving policy makers in the US with no definitive intelligence
on Soviet military activities. It is difficult today to imagine a period more
fraught, more susceptible to paranoid fantasy and projection, and more
primed for nuclear conflict. US policymakers lacked basic information
about Soviet society and military capabilities, creating a huge information
gap that invited speculation and fantasy, as well as paranoia. In a national
security culture rehearsing surprise attack, and negotiating increasing
confrontations in Europe, Southeast Asia, Africa, and Latin America, what
could provoke a de-escalation in this nuclear system, which by the early
1960s was already primed for nuclear war on a minute-to-minute basis?
The Corona system offered a radically new perspective on Cold War reali-
ties but its role has been historically and culturally limited to revealing the
objective facts of Soviet nuclear capabilities, not the American fantasies
that generated the "missile gap" in the first place.
The Corona system was both cutting edge technology and a new form
of expressive culture, an early planetary technology mobilized to com-
bat official panic. The missed opportunity provided by the first Corona
photographs was to evaluate the fantasies and paranoia of an American
military system that had so thoroughly misjudged the scale of the Soviet
technological capabilities that preemptive nuclear war was under consid-
eration. Instead, the "missile gap" narrative was never publicly retracted,
and the satellite photographs that proved this major discourse of the Cold
War to be false were classified top secret until 1995. Classification pro-
tected the technology, but also the self-critique that Corona photographs
might have generated of official US projections. Thus, an opportunity for
a public discussion of how national fears are constituted out of a lack of
information, fantasy, and political demonology was lost. Instead, a new
effort to normalize nuclear crisis was pursued. The US nuclear stockpile
grew to over 30,000 weapons by the end of the 1 960s, and space became
an increasingly militarized domain. The SIOP target list would continue to
grow through the 1980s, eventually including tens of thousands of global
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[Keywords: Outer space, satellite photography, nuclear strategy, Cold War, science and technology,
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[Keywords: Outer space, satellite photography, nuclear strategy, Cold War, science and technology,
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