Learner Name: Rhys Hemming Unit 12

Specialist study in creative media production

LO1: Understand the principles and practices of a chosen discipline in creative media production
LO2: Be able to locate and evaluate information from a range of sources
LO3: Be able to communicate ideas and arguments in a variety of forms
Distinction Grade Achieved
Task 1 Research into chosen specialism
Comprehensive knowledge and understanding on the history of chosen specialism x
Comprehensive understanding on the development of the chosen specialism x
Insightful video analysis of a range of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Detailed and coherent self-directed planning and organisation x
Thorough scripting x
Professional voicing, conforming to conventions x
Visually engaging and educational production, aesthetic awareness and skills and knowledge applied to develop creative solutions x
Decisive demonstration of initiative in effectively solving problems and creatively adapting to unforeseen challenges x
Task 3 Development of knowledge
Demonstration of what they have learnt from the task x
Use of this information to produce a comprehensive development plan
Task 4 Evaluation
Perceptive and insightful analysis of final product against identified goals
Clarity, sophistication and maturity in considering further steps for improvement
Merit Grade Achieved
Task 1 Research into chosen specialism
Good knowledge and understanding on the history of chosen specialism
Good understanding on the development of the chosen specialism
Thorough video analysis of a range of key texts within specialism to support and develop ideas x
Task 2 Planning and Production of specialism documentary
Detailed and coherent planning and organisation
Thorough scripting
Good quality voicing, conforming to conventions
Consistent and appropriate educational production. Skills and knowledge applied to develop creative solutions
Decisive demonstration of initiative in effectively solving problems and adapting to unforeseen challenges
Task 3 - Development of knowledge
Demonstration of what they have learnt from the task
Use of this information to produce a detailed development plan
Task 4 Evaluation
Effective and insightful analysis of final product against identified goals
Application of reasoned decision making in considering further steps for improvement
Pass Grade Achieved
Task 1 Research into chosen specialism
Knowledge and understanding on the history of chosen specialism
Understanding on the development of the chosen specialism
Sufficient video analysis of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Evidence of effective planning and organisation
Satisfactory scripting
Competent voicing, conforming to conventions
Adequate educational production. Skills and knowledge applied to develop solutions
Sufficient exploration of alternative ideas to resolve problems
Task 3 - Development of knowledge
Demonstration of what they have learnt from the task X
Use of this information to produce an effective development plan X
Task 4 Evaluation
Clearly communicated analysis of final product against identified goals X
Evidence of considered decision making in considering further steps for improvement X
Referral Grade Achieved
Task 1 Research into chosen specialism
Limited or no knowledge and understanding on the history of chosen specialism
Limited or no understanding on the development of the chosen specialism
Limited video analysis of key texts within specialism to support and develop ideas
Task 2 Planning and Production of specialism documentary
Limited or no evidence of effective planning and organisation
Ineffective or unsatisfactory scripting
Ineffective or unsatisfactory voicing
Poor educational production. Little evidence of skills and knowledge applied to develop solutions
Insufficient exploration of alternative ideas. Problems unresolved
Task 3 - Development of knowledge
Little or no demonstration of what they have learnt from the task
Ineffective or no use of information to produce an effective development plan
Task 4 Evaluation
Insufficient analysis of final product against identified goals
Little or no consideration of further steps for improvement
Assessment Criteria R P
1.1 Critically describe a range of contextual perspectives influencing a chosen discipline in creative media production (Task 1) X
1.2 Apply knowledge of critical perspectives to inform own practice (Task 1, 2) X
2.1 Identify a range of relevant academic and cultural sources for a personal research project (Task1) X
2.2 Critically evaluate information from a range of sources to inform ideas (Task 1, 3, 4) X
3.1 Apply academic conventions in the production and presentation of ideas (Task 2) X
3.2 Effectively communicate ideas in appropriate formats (Task 1, 2, 3, 4) X

Standard of work is: Referral Pass Merit Distinction

Feedback:

LO1:
Add more key information on the shows you have analysed to push the distinction

LO2
Brilliant an excellent production
Your timing with the music is spot on, the length of clips and sound bites are perfect, the use of interviews and the way they have been shot is
professional, the fact you have referenced all pictures and given name tags to items is excellent all of it well done! Distinction grade work

LO3
Your evaluation is what needs the most work.
You need to discuss why you chose the genre why you like it
All other questions need far more in-depth responses how has the research helped you? How getting interviews made your production
better, how you are going to progress and what are you going to take from this discuss the fact you have used excellent interviews and
will do that in future, the fact that the timings of your music are spot on and that could get you a higher grade in future
You just need to be far more critical rather than state the obvious in your evaluations now.
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