FAB-M ANALYSIS OF

PRODUCTS
1. TOP-UP LOAN FOR HOME LOAN BORROWER
2. MOBILE BANKING
3. MONTHLY INTEREST DEPOSIT SCHEME
4. NRE A/C
5. MAHABANK PEARL DEPOSIT SCHEME
6. MAHABANK YUVA YOJNA

21-Jul-17

SUBMITTED BY: GROUP-4 SUBMITTED TO:

PROF: ABHISEK DUTTA

1. AVINASH DILENDRA

(EN NO: P9011216CMG486)

2. SANJEEV KUMAR

(EN NO: P9011216CMG509)

3. SANJEEV KUMAR SINGH

(EN NO: P9011216CMG510)

 INTRODUCTION

A FABM analysis will empower us to overcome any issues between the businesspersons
perspectives to that of the clients perspective. FAB stands for Features, Advantages, and
Benefits. A FAB Statement is explaining the feature, what it does (the advantage), and how that
benefits the prospective client.

FABM Analysis:

In FABM acronym, the letters have the significant thoughts:

F: features
Features are one of the easier things to identify. These are facts or characteristics about your
business, products, and services. For example, a 1 inch insulation layer on a sleeping bag is the
feature.

A: Advantage
Advantages are what the features do. These tend to be factual. What will your item do to take
care of prospects issues?

B: benefits
Benefits answer why someone should value the advantage. It connects the facts about your
product to a solution for your client.

M: Motives
The core idea behind the launch of this product
 1. TOP-UP LOAN FOR HOME LOAN BORROWER

S. Features Advantages Benefits

No.
1. Interest rates of 9.70%. Low interest Rate 1.Need to pay less interest
rate

2. very low processing/

2. Providing 100% cost of
repairmen, renovation and
furnishing of house or Loan to
value ratio should be exceeded by
75%.
3. There is no ceiling on maximum
age.
documentation charges
Provides more money for
renovation
3. Minimum impact on salary
for EMI.
4. Can get more loan for
renovation also.
Any person can avail the loan

4 Repayment in 15 years More time to repay the loan

5 Processing fees as 0.50% of the Minimal processing fee

loan.

6. Documentation fee is 0.10% of the Very low documentation fees

loan amount subject to maximum
of Rs.10,000/

7. Deduction Not to exceed 65% of EMI equated as per Income

Gross Income including Proposed
EMI of the Loan

.
BENEFITS MOTIVE
.
Need to pay less interest rate To enhance the strength of existing users
desires about their dream home
very low processing/ documentation charges
To fulfil the basic need of home
Minimum impact on salary for EMI.

Can get more loan for renovation also.

 2. MOBILE BANKING
S. Features
No.
1. Fund transfer: IMPS 24*7, self-fund
transfer, Intra bank fund transfer,
NEFT
2. Banking transaction: Saving Bank
account, loan account, FD account,
RD account.
3. Bill pay facility: view bill, payment of
bill, payment history, billers list.
4. Card services: Card blocking, Warm
listing.
5. Services request: statement of
Services request: statement of account of statements and records on
request, stop cheque, TDS inquiry,
and transaction search
account request, stop cheque, TDS
inquiry, and transaction search
6 Value added services: like Mobile
passbook and pin change
.
BENEFITS
.
All banking needs at one place.
Save Time
Hassle free banking transaction
Easy access of accounts.
Anywhere any time banking facility.
Most of the services are free.
Advantage Benefit
Immediate Fund transfer 1. All banking needs at one place.
2.Save Time
3. Hassle free banking transaction
4. Easy access of accounts.
Do transaction on mobile. 5. Anywhere any time banking
facility.
6. Most of the services are free.
Bill payment on mobile in
time.
.
Security features are
available on mobile.
Customer can view all type
mobile.
Free value added services
are available
MOTIVE
Peace of mind for the customer.
Easy and convenient banking to everyone
Urgent banking and other utility services.
 3. Monthly Interest Deposit Scheme
S. Features
No.
1. The Account can be opened in the
name of an individual, minor, joint
depositors, firms, corporate, clubs
etc.
2. Available with a minimum deposit
of Rs.1000 and in multiples of
Rs.100/- thereafter
3. Period of deposit would range from
a minimum period of 12 months to
maximum period of 120 months.
5. Rate of interest is decided on the
maturity patterns and calculated at
discounted value.
6. Nomination facility is available.
Advantages Benefits
Any person in society or family or 1.Save more money with
corporate can open the account. smaller investment.
2. Flexibility in deposit period
for customer or firms.
3. Maximum amount of deposit
can be taken as loan if needed.
4. Convenient and easy process
to operate.
A smaller amount is needed to open
account.
Period of deposit available
as per the need of customer
Attractive interest rates than other
similar options.
Fund will given be to an authorized
person in case of death of the
customer.
.
BENEFITS MOTIVE
.
Save more money with smaller investment. Encourage savings habits in lower and
Flexibility in deposit period for customer or middle class families.
firms. Monthly income added on normal earnings.
Maximum amount of deposit can be taken as loan
if needed.
Convenient and easy process to operate.
 4. NRE ACCOUNT

S. Features Advantages Benefits

No.

1. Non-Resident can open this A NRI customer can do 1. Earned interest on deposit is
account in India. transaction in India. exempted from tax.

2.Smooth conversion of currency

for deposit.

3.A customer can do all

transaction in India or Abroad.
2. The account will be maintained in Foreign currency will be converted
rupees. automatically by bank for deposit. 4.More saving of money
5.Ease of moving funds from
other country.
3. This account can be maintained Choices for accounts is given to
as Saving Account, Current customers as per need. .
Account, Recurring Deposit, and
Fixed Deposit as per the
customers choice.

4. Joint account facility with another Any person can operate and access
NRI. account.

5. Nomination facility available. Nominee will get money in case of

death.
6. Variety of Credits and Debits are
permitted. Flexibility and convenience
provided

7 Funds are fully Repatriable Able to move funds from foreign

country to India.
8 Power of attorney can be Allows person to operate account
transferred to local person. for local payments.

9 Interest earned are exempted from More saving on tax

tax.

.
BENEFITS MOTIVE
.
Earned interest on deposit is exempted from tax. Motivate NRIs to have account in Indian
bank.
Smooth conversion of currency for deposit. To avoid market risk in money conversion.
Less tax deduction
A customer can do all transaction in India or
Abroad.

More saving of money

Ease of moving funds from other country.

 5.MAHABANK PEARL DEPOSIT SCHEME
S. Features Advantages Benefits
No.
1 Accounts to be opened with Minimal amount is required to open 1. Variety of additional
initial deposit of Rs. 5000 an account. services are provided free
2 Quarterly average balance of Rs. Less amount need to park with the with this account
1,00,000 bank
2. Save money and Time while
3 Free Cash deposit and withdrawal Save money on home branch doing transactions
at home branch transaction
4 Free Debit-cum-ATM Card Convenience and security provided
Internet/SMS/Phone banking for customer 3. Convenient and secure fund
Facility, locker transfer

5 Fund transfer to any other AC Easy to transfer interbank fund 4. Can get access to Demat
with any BoM Branch account.

Can get credit on credit cards if

needed..
6 Online Tax payment facility Save time and ease of life
& shopping/Utility bill

7 No Demat AC Maintenance No need to spend money for

charge additional services

No Credit card issuance charge

8 Free-Monthly Online fund transfer

RTGS/NEFT Service (Both
inward & Outward

9 Nil- Processing charge for car Loan can be availed at any time free
loans & 60% waiver for Housing of cost
loans in the name of
Proprietor,Firm & Company only
10 Cash Handling Charges: No additional money need to pay for
Free upto Rs. 1 Lakh per day / cash handling
AC
Beyond Rs. 1 Lakh charge @ Rs.
5 per packet of 100 note
11 Standing instruction Registration Track your Transaction and
Stop payment instruction charges enhanced security
.
BENEFITS MOTIVE
.
Variety of additional services are provided free
with this account Desire to save money and time
Save money and Time while doing transactions
Convenient and secure fund transfer Access to different premium services
Can get access to Demat account.
Can get credit on credit cards if needed..
 6. MAHABANK YUVA YOJANA

S. Features Advantages Benefits

No.

1 Age Limit: 10 year and up to A child or even a teenage can 1. Can save money at an early age.
18 year open and operate account.
2. No need to park huge money with
the bank.
3. Safety of money.
2. Deposits available are Choices are provided as per need.
Saving Deposits, Recurring 4. Go cashless with the robust
deposits and Fixed Deposits. system.
5. Can use the saved money as per
need in future like education and
others
3. Tax rebate as per law. No Tax Deductions 6. Tax saving

4. A child can open and operate No minimum balance criteria

account simply by applicable to this account upto 18
years..
depositing Rs. 10/- only.
.
5. Cheque book issued after 18 After the age of 18 a person can
years. use more facility

6. Free ATM debit card with Anytime anywhere can use

specified spending limit. his/her money.
 7.
Suitable amount is to be As per financial situation or need
deposited as cash certificate in future customer can pay
at the beginning of the year instalments or cash to the bank.
or birth day or every year to
get Rs. 50,000 to Rs.100,000
at the end of the stipulated
period. And installment can
be equated to meet education
and other requirements.

8. Facility for free service for

payment of utility bills like
mobile phones wherever Pay utility Bills online without
available. any extra cost.

9. Free Standing Instruction for

Transfer of Money
Get update on every transaction

.
BENEFITS MOTIVE
.
Can save money at an early age.
No need to park huge money with the bank. To develop habit of saving at an early age.
Safety of money.
Go cashless with the robust system. Drive entrepreneurship research and
Can use the saved money as per need in future advocacy among Youth
like education and others
Tax saving