1) Income level: (Per year)

a. Below Rs. 50000

b. Rs. 50000-100000
c. Rs. 100000-300000
d. Rs. 300000-500000
e. More then Rs. 500000

2) How much do you spend on footwear in a year?

a. Less then Rs.1000
b. Rs. 1000-3000
c. Rs. 3000-6000
d. More then Rs. 6000
e. None

3) When you think of sports shoes, which of the following brands comes to your
minds first.
a. Adidas
b. Nike
c. Caterpillar
d. Fila
e. Reebok
4) Others How many pairs of shoes do you have?

a. 1
b. 1-3
c. 3-5
d. More then 5
5) Which of the following you consider most while purchasing footwear?
a. Style
b. Brand Name
c. Comfort
d. Price
e. Durability
 10) Which of the following influences the most to your buying procedure?
a. Family
b. Friends
c. Brand Ambassadors
d. Peers/Colleagues
e. Personal Choice
12) What time of the year do you do your shoes-shopping?
a. Occasions
b. Festivals
c. Anytime
d. Travel/Vacations
1. What are the different types of shoes you wear?
a) Formal
b) Casual
c) Sports
d) Others_____________
2. What factors influenced you to switch over brands?
a) Price
b) Change in trend
c) Peer effect
d) Promotions/Discount
e) Previous bad experience

3. How much do you care about brands while buying sports shoes?
a) Not at all
b) Sometimes
c) Some what
d) Strongly
4. Do you buy only branded sports shoes?
a) Yes always
b) Never
c) Only when quality is important
d) Rarely
e) I look at the price

5. You choose branded sports shoes because

a) They are of higher quality
b) They are impressive
c) You can afford them
1. d) Other ____________ Which of the following, according to you, makes a good brand?
a) Quality
b) Promotion
c) Competitive pricing
e) Discounts
f) Others
If Others, please specify ________________________________________________

1. How would you rank following attributes on scale 1 to 10 while buying sports shoes?
Brand ______
Comfort ______
Durability ______
Function ______
Fashion ______
Price ______
Quality __ ___
Performance ______
Profession ______
Reliability ______
*8. Where do buy your shoes from?
Shops

Internet

Both
*10. How often do you buy shoes?
Weekly

Fortnightly

Monthly

Quarterly

Every six months

Once a year