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The company faces tough competition. Cancel Reply 0 characters used from the allowed. Market leadership provides Google with a lot of
publicity, attention, and more users via strong brand recognition. Forming, buying and selling subsidiaries are a hallmark of experimentation by
acquisition. Google can exploit the current trend of increasing mobile device usage by offering mobile-friendly products. The company dominates
the digital advertising market through many different channels, including its own AdWords advertising program, AdSense, YouTube and the
Android OS. Such leadership is important for the firm to satisfy its mission statement and vision statement. Fast changing, unpredictable, embryonic
businesses may require an adaptive approach which stresses rapid iterative experimentation and organizational flexibility. The generic strategy of
differentiation means that Google must maintain its competitive advantage based on uniqueness. We face competition from:. Alphabet, Larry Page
writes on abc. Want to make your prezis private or hidden? Upon completely addressing the opportunities and threats, while using strengths and
enhancing performance based on the weaknesses identified in the SWOT analysis, Google can expect stronger competitiveness. Thus, using the
market development intensive strategy for growth, Google aims to offer its Fiber product to more states in the future. Through the intensive growth
strategy of product development, Google creates more channels for income generation. Set privacy level Privacy level. Alphabet has proven its
capabilities in terms of mergers, acquisitions and successfully integrating businesses into the company. Are you sure you want to continue? Through
its generic strategy, the company has become a major player influencing the competitive landscape and development of industries. If the problem
persists you can find support at Community Forum. Sign up to vote on this title. YouTube videos need an Internet connection to play. Makes it
easier to build the required capabilities in each business. Apps are more used than mobile search 3. Google sets itself apart from competitors
through the uniqueness of its products. You're Reading a Free Preview Download. Present to your audience Start remote presentation. Our vision
is to remain a place of incredible creativity and innovation that uses our technical expertise to tackle big problems. Screen Reader Compatibility
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