Government of canada communications policy 2016

The bidding process for government public opinion research must be open, fair and transparent. Employ a variety of ways and means to
communicate, and provide information in multiple formats to accommodate diverse needs. Top-down coordination and permanent campaigning
should not be sloughed off as Harperesque. For further policy direction, see Requirements 24, Partnering and Collaborative Arrangements and
Requirement 25, Sponsorships. Government of Canada activities and initiatives Access Government of Canada activities and initiatives. Institutions
must abide by the Treasury Board's Policy on Official Languages and Directive on Official Languages for Communications and Services , which
set out various requirements with respect to communications. All film, video, audiovisual and multimedia productions commissioned by institutions
must comply with the requirements of the Federal Identity Program Policy and the Treasury Board's Common Services and Contracting policies.
Spin puts a strategic slant on information in an effort to influence the audience's opinion, preferably without anyone noticing that the slant was
applied. Institutions must consult their minister's office when planning media campaigns or strategies that could involve ministerial participation, or
when preparing a response to a media enquiry that could have implications for the minister. The original discovery of strategic mechanisms requires
someone on the inside to share the entrails of government planning. PSPC 27 e and f Planning and producing publications for sale. Where possible,
we have two separate single-language accounts, one in English and one in French, and provide profile content, terms of use and messages in both
official languages. Survey responses will not be attributed to individuals. All internal communications must be managed in accordance with the
requirements of the Official Languages Act particularly Part V concerning language of work. Giasson , and A. Open and responsive
communications are critical to the success of public consultations, as is factual information presented to participants in plain language. Former
policy director, PMO. The longer political personnel are exposed to controversy and criticism, the more they are prone to be convinced of the
necessity of spin and message stability. A sponsored project or activity may include advertising or promotional efforts involving the media as part
of a communication strategy. The Privy Council Office advises and supports the Cabinet, helping to set and manage its agenda, and develops the
Government Advertising Plan. Institutions must identify all materials, displays or presentations prepared for public events or announcements in
accordance with the Federal Identity Program Policy. A Framework for Analysis. Public opinion research helps the government to better
understand Canadian society and to identify citizen needs and expectations. There were constant battles with the parliamentary press gallery; one
of Harper's directors of communications maintains that the fracturing of media provided greater opportunity for control Soudas For example, we
may conduct surveys through social media and not follow-up with the individuals. Communications and Federal Identity Hierarchy Foundation
Framework for Treasury Board Policies. It also manages Publiservice, the government's intranet site for public service managers and employees.
Service Canada 18 d Connecting to the Government of Canada Internet Canada Site and intranet Publiservice portals. Social Media Rollout
Template, Peters , 32 Nevertheless, impressions of Prime Minister Harper's central management system suggest that it was out of step with
notions of a professional public service. The Trudeau administration took agonisingly long to fill key political positions. Canadians value freedom,
openness, security, caring and respect. An "emergency" is an abnormal situation that requires prompt action, beyond normal procedures, in order
to limit damage to persons, property or the environment. The Secretariat has key responsibilities for the Communications Policy of the Government
of Canada, which include: As they adopt new means of communication, institutions must continue to reach, in a timely manner, citizens whose
access to technology may be limited or who prefer to receive government information through more traditional means. The following types of
content from our social media accounts will be captured in an information repository as an official record:. The heads of these organizations are
solely responsible for monitoring and ensuring compliance with this policy within their organizations. An Asset for Democracy or Ammunition for
Political Conflict, or Both? Communications Centralization and Spin in the Government of Canada. The URL must be featured as a link in all media
relations products and added as a slide to the department's homepage, as well as to Canada. Inward-facing media enquiry processing forms,
media relations strategies, communications calendars, and rollout plans are discussed. Adding to the alarm is a drive for communications perfection
by politicians and strategists, because a single error at a policy announcement or in a news release can dominate media coverage and undo
significant preparation e. This request branched into different routes. The main type of inward-facing instrument is a media relations strategy, which
consists of forward-thinking communications plans and event plans. Centralization Ethos of the Conservative Government. Information collected by
the centre from departments feeds innumerable conversations to engineer the desired media coverage. A stylized one-colour rendering of the arms
of Canada is used to identify departments whose heads report directly to Parliament, institutions that have a quasi-judicial function, ambassadors,
heads of consulates or missions, and the Clerk of the Privy Council. Information for public use must be disseminated or readily available in all
regions of Canada using all forms of media practical. Federal Identity Program Manual Procedure: Institutions must provide information free of
charge when the information is in their control and it:. Report a problem or mistake on this page. Conducting Research within a Culture of
Information Control. Institutions must ensure the quality and value of research they commission or produce. Finding Facts in a World of
Disinformation. Federal Identity Program Manual. Government of Canada activities and initiatives Access Government of Canada activities and
initiatives. PSPC also assists institutions and the government in monitoring the public environment. For additional information about our policies,
programs, services and initiatives, complete our online comments and feedback form.

Protocol for Official Communications Use of Social Media

It ensures that government themes and priorities are clearly and consistently reflected in the information and messages communicated to Canadians
at home and abroad. You will not receive a reply. Among the laments are concern about the manufacturing of news through pseudo-events
Boorstin , the packaging of politics Franklin , and the application of strategic marketing that borders on propaganda O'Shaughnessy To ensure
effective communication that respects official protocol, spokespersons must be familiar with Privy Council Office guidelines on appearing before
 Parliament and other official bodies. You will not receive a reply. In the event third-party social media services are unavailable, we cannot be held
accountable for the inconvenience or inaccessibility of our content. Librarians assist institutions in providing public access to information and in
organizing and retaining published materials in all formats according to internationally accepted standards. Public Services and Procurement
Canada PSPC offers institutions an electronic media monitoring service. Consequently, MEPs became a tool to inform central communications
calendars rather than an opportunity for strategic deliberation. It is important for their government to communicate in a spirit that reflects those
values. Files were obtained from 21 ministries and agencies, generating a catalogue of templates. Your participation is voluntary. In monitoring and
assessing the effectiveness of communications management practices, the Secretariat and institutions will conform to the Treasury Board's Policy
Framework for Financial Management , Policy on Evaluation and Policy on Internal Audit. Communications Policy of the Government of Canada.
Communication requirements must be taken into account when planning, negotiating or implementing a partnering or collaborative arrangement.
Institutions, leaving political matters to the exclusive domain of ministers and their offices, focus their communication activities on issues and matters
pertaining to the policies, programs, services and initiatives they administer. A PCO communications manager confirmed that the central agency still
plays its traditional coordination role and that the PCO was aware that some departments had chosen to continue to use aspects of the MEP PCO
In identifying contributions or activities, institutions must give prominence to the official symbols of the Government of Canada. A communication
plan with budget information is also required in Treasury Board submissions that concern significant investments of public funds, a major new
policy, program, service or initiative, or matters in which the public has demonstrated or could express sensitivity and concern. Looking deeper,
internal PCO guidelines encouraged departments to package their messages within themes used in the speech from the throne, including the middle
class, economic growth, environment, inclusive diversity, and collaborative approaches Canada c. Deliver prompt, courteous and responsive
service that is sensitive to the needs and concerns of the public and respectful of individual rights. A manual review was conducted to describe
inward-facing processes and to identify baseline evidence of internal instruments used to plan spin, including the continued practice of some of the
main features of the MEP. His office will determine the scope and timing of the audit. The MEP is a communications instrument that has been
deservedly deliberated if not depicted to name some instances, Aucoin, Bakvis, and Jarvis , 3637; Esselment , 3031; Esselment and
Wilson, ; Gingras , ; Glenn , 15; Grube , ; Heintzman , 25; Martin , 5861; Rees , ; Thomas , For further policy direction, see Requirement
15, Regional Operations. PSPC 8 a , b and 23 i Planning and contracting public opinion research. Government of Canada employees hired
through the merit system who are responsible for non-partisan implementation of policy decisions were drawn into activities that seemed overtly
partisan. Media Relations Treasury Board of Canada Secretariat media tbs-sct. Communications analyst, government agency. PSPC 27 d
Publishing notices in the Canada Gazette. Consult the public, listen to and take account of people's interests and concerns when establishing
priorities, developing policies, and planning programs and services. The Communications Strategic Approach and Rollout form obtained from
Employment and Social Development Canada in August introduces a new dynamic. Communication specialists responsible for media relations
ensure that media requests, particularly for interviews or technical information on specialized subjects, are directed to knowledgeable managers or
staff designated to speak as official representatives of their institution. The government must learn as much as possible about public needs and
expectations to respond to them effectively. Effective internal communication is a shared management responsibility. There is evidence of continued
interest in visuals. PSPC also maintains the Government of Canada's central publishing database and acts as a central warehouse and distribution
channel for the priced publications of government institutions. The agency manages the redistribution of library materials institutions have declared
surplus.

Government of Canada announces independent oversight of government advertising, modern

communications policy - localhost:81
Message Event Proposal Template, Table. Web site managers, at headquarters and in regional offices, must consult with communications staff on
the editorial and visual content of Web pages, including design and presentation, to ensure publishing standards and other communication
requirements are met. Home About the CFIA Newsroom Stay Connected Protocol. We endeavour to monitor our accounts to ensure that any
personal, inappropriate, government of canada communications policy 2016 or goverrnment information is removed. A Framework for
Analysis. A Guide to Pseudo-Events in America. From the outset, media reports about the MEP positioned public servants as cogs in a
propaganda machine Blanchfield and Bronskill We are subject to the Access to Information Act government of canada communications policy
2016 the Privacy Act communicatiobs, Information shared with us on po,icy media is also subject to the provision of these Acts, which means
your comments may be copied, stored, accessed or disclosed in response to a request under either of these Acts. Information issued by an
institution about a collaborative arrangement and its participants must be objective and factual, not promotional. As a function of good
management, open and proactive communication ensures that the public communication government information, and that the views and concerns
of the public are taken into account in the planning, management and evaluation of policies, programs, services and initiatives. The results illustrate
commonalities in government of canada communications policy 2016 approach to media relations by each department or agency as well as
sustained interest in government of canada communications policy 2016 management by the centre. It encompasses conventional elements
such as objectives, background, strategic considerations, target audiences, key messages, activities, evaluation, and budget, which take their cue
from the strategic communications plan annex in a memorandum to the cabinet. This central coordination was epitomized by the installation of the
Message Event Proposal MEP planning template polixy the Government of Canada. Policy Politique provides authoritative direction to
government institutions on a given subject and determines the discretion for making decisions regarding that subject. Small24 Notwithstanding
the assertive spin doctoring on social media by Trudeau's principal secretary, Gerald Butts e. The Government has asked the Camada of the
Auditor General to conduct an audit of this interim non-partisan review mechanism to evaluate its effectiveness. The main type of inward-facing
instrument is a media relations strategy, which consists of forward-thinking gvernment plans and event plans. Institutions must inform Canadians
about opportunities to participate in public consultation and citizen engagement initiatives. Service Canada 7 Accessing the electronic media
 monitoring service. The heads of these organizations are solely responsible for monitoring and ensuring compliance with this policy within their
organizations. Political staff perform important functions e. Meticulous preparation persists, involving layers of escalating drafts and approvals.
Expected Coverage Broadcast and print media from goverhment location of event or region, as applicable. Government of canada
communications policy 2016 opinion research helps the government to better understand Canadian society and to identify citizen needs and
expectations. Given their perch, it is reasonable that the PMO and PCO will map out policy announcements and media events. Deputy heads are
responsible for the following: Communications staff provide advice and support to managers who plan, implement or evaluate an institution's
consultation and citizen engagement processes. A new protocol for central approval is related to the nature of the announcement. The media cycle
sped up considerably from when the Conservatives took office. An institution's deputy head shall designate a senior official, referred to herein as
the head of communications, to support the deputy goverrnment in the implementation and application of this policy. Institutions must adhere to all
legal requirements and regulations derived from these statutory and regulatory provisions. Approximately X people are expected to attend this
event, including provincial and municipal representatives, area residents, and local media. The arms of Canada is an official symbol of the
Government of Canada. This principle also applies to internal communications, as well as to information prepared for Parliament or any other
official body, whether delivered in writing or in speech. Communicate in English and in French. For further policy direction see Requirement 23,
AdvertisingRequirement 24, Partnering and Collaborative Arrangements and Requirement 25, Sponsorships. Scott Brison Treasury Board of
Canada Secretariat Information and Communications. Event Description of the announcement. Contracting advertising services, and purchasing
media space through the Agency of Record. The Politics of Control. Further specifications include the hashtags to be used in tweets. Some
coordinators enthusiastically tracked down examples; some required clarification; communicatipns set in motion a chain of referrals or said that
they were not authorized to disclose the information; some promised files but did not deliver until they were advised that their department would be
identified in this article for not following through; and some did not acknowledge the enquiry, prompting follow-ups by email and telephone,
potentially culminating in a formal ATIP request. Contributors Treasury Board of Canada Secretariat Public Services and Procurement Canada.
The information you provide through this survey is collected under the authority of the Department of Employment and Social Development Act
DESDA for the purpose of measuring the performance of Canada. Just as the Harper Conservatives did before them, the Trudeau Liberals are
importing a campaign practice into government, in their case a fondness for social media and data analytics for more on this, see Delacourt b.
Government of canada communications policy 2016 research government of canada communications policy 2016 fresh insight
government of canada communications policy 2016 the nature of public-sector communications. A handful of senior personnel guided the
awarding of advertising contracts that circumvented normal accountability practices and involved kickbacks for the Quebec wing of the Liberal
Party e. Requirements of this policy that involve the monitoring of departmental compliance by central and common service agencies; the
consultation, collaboration or coordination with ministers and their offices, central and common service agencies, and other institutions; the
integration of Government of Canada themes and messages; and the accountability to the Cabinet, ministers, the Clerk of the Privy Council, and
the Secretary of the Treasury Board do not apply to the following institutions:. Collaboration is also required between communications and
information technology specialists to ensure effective planning and management of electronic information services. The practice is widely criticized;
it has even been mused that spin is in decline Pitcher In all marketing activities, institutions must comply with the Official Languages Act and the
Treasury Board's Policy on Official Languages and the Directive on Official Languages for Communications and Government of canada
communications policy 2016. For instance, Public Safety Canada's planning calendar itemized government of canada communications policy
2016 ministerial events, all non-ministerial portfolio events, news releases and statements, ATIP releases, monitoring of policu events including
third-party events, and departmental speaking engagements. In any event, the downloading of decisions to a minister's office should entail more
executive-level accountability to Parliament and to citizens than when political staff in the PMO have approval authority. Blending data can
contribute to a lasting comprehension of the nature of government communications without being pigeonholed by temporal practices.