Backpack Description and Sales

Joanna Belechak, Sophia Whitesel, and Brooke Wiethorn

Executive Buyers for Dicks Sporting Goods
Introduction:

The survey is being conducted to determine trends of backpack sales for high school

students. We are Executive Buyers for Dicks Sporting Goods. Our job is to use results from

surveys so we can stock merchandise for the next school year based on popularity, trends, and

price points. We chose Cardinal Wuerl North Catholic because it gives a variety of people from

different school districts, grade levels, and interests. The school is also located near a major

branch of the company. Surveying all four grades helps to see if certain brands are familiarized

and more commonly bought as students move up grade levels. As Executive Buyers, we have to

pick products that will sell so we can make the most profit.

Raw Data:
Student Survey of Backpacks
 Price Willing to Pay
Grade Color Brand Price Paid ($) ($)
9 black High Sierra $89.99 $89.99
9 grey/pink Under Armour $60.00 $60.00
9 grey/pink Nike $80.00 $40.00
9 black North Face $80 $80.00
9 black Nike $70.00 $71.00
9 black Nike $85.00 $50.00
9 grey High Sierra $70.00 $50.00
9 black Nike $50.00 $50.00
10 black JanSport $30.00 $35.00
10 grey Matein $50.00 $55.00
10 grey Under Armour $30.00 $50.00
10 black Nike $50.00 $50.00
10 red L.L. Bean $60.00 $50.00
10 grey Under Armour $40.00 $10.00
10 organge Nike $50.00 $5.00
10 black Nike $85.00 $90.00
11 black Under Armour $60.00 $40.00
11 white/black Adidas $55.00 $55.00
11 black Herschel $50.00 $30.00
11 white Under Armour $80.00 $100.00
11 grey North Face $90.00 $90.00
11 grey Under Armour $75.00 $20.00
11 black North Face $101.00 $1,000.00
11 red Under Armour $60.00 $60.00
12 red Embank $30.00 $10.00
12 grey North Face $110.00 $150.00
12 navy Under Armour $80.00 $80.00
12 black Under Armour $50.00 $20.00
12 black Swiss Gear $80.00 $15.00
12 blue Nike $50.00 $50.00
12 blue JanSoprt $50.00 $50.00
12 white Under Armour $55.00 $60.00

Average $64.25 $83.31

Data Analysis

Frequency Distribution Chart:

Frequency Histogram:

Price Paid for Backpacks

16

14
14
12

10
Frequency

8
8
6

4
4 4
2
2
0
38 55 72 89 106
The frequency of the data shows us how many students are in each class. Based on this survey,

the majority of students were located in classes two and three, which correlate to prices between

forty-seven to eighty dollars. The relative frequency shows the amount of students in each class

of the survey relative to the total number of people surveyed. The midpoint provides us with the

median of each class. This is helpful so that we can see the median of each price range.

Box and Whisker Plot:

This box and whisker plot portrays the range and means of the data set. The minimum value in

the data set is 30 and the maximum value is 110. The median of all the data values is 60. This is

the Q2 value. From there, the median of the first half of the values is 50 (which is Q1) and the

median of the second half of the values is 80 (which is Q3).

min: 30 max: 110 Q1: 50 Q2: 60

Q3: 80
Price Paid for Backpacks

Range: $80.00

110.00- 30.00= 80.00

Finding the range of the data allows us to eliminate any outliers that the data set contains. In our

sample, there were not any real outliers. The bulk of the data was presented in the fifty to ninety

range; however, the remaining six values were close. As executive buyers, we can look at the

data value and be confident that our results reliable and accurate for students at North Catholic.

Mean: $64.25

2055.99/32= 64.2496875

On average most students at North Catholic pay around $64.25. This data will help us as

executive buyers so that we know to provide the branches of Dicks Sporting Goods stores with

a majority of backpacks that are priced around $64.25.

IQR: Q3- Q1= $30.00

Q2: $60.00

30.00, 30.00, 30.00, 40.00, 50.00, 50.00, 50.00, 50.00, 50.00, 50.00, 50.00, 50.00, 55.00, 55.00,
60.00, 60.00, 60.00, 60.00, 70.00, 70.00, 75.00, 80.00, 80.00, 80.00, 80.00, 80.00, 85.00, 85.00,
89.99, 90.00, 101.00, 110.00

Q1: $50.00 Q2: $60.00 Q3: $80.00 Q1

30.00, 30.00, 30.00, 40.00, 50.00, 50.00, 50.00, 50.00,| 50.00, 50.00, 50.00, 50.00, 55.00, 55.00,
60.00, 60.00, 60.00, 60.00, 70.00, 70.00, 75.00, 80.00, 80.00, 80.00,| 80.00, 80.00, 85.00, 85.00,
89.99, 90.00, 101.00, 110.00
Q3
Although the majority of backpacks that Dicks Sporting Goods will be supplied with

should be around the Q2 value of $60.00, there should be a few types of back packs in the Q1

and Q3 range. By providing stores with the Q1 value of backpacks ($30.00), customers will have

a more affordable option. The Q3 ($80.00) value contains more expensive options that should
also be stocked to offer customers more of a variety, as specific brands are marked at a higher

price than others.

Standard Deviation:
Price Paid for Backpacks
x = 64.2496875
n = 32

(x - mean2) = 12987.4851

(x - x)2 12987.4851
S = = = 418.9511516
2

n-1 31

S = 418.9511516 = 20.46829626 20.7

The standard deviation of a data set shows the average amount a value differs from the mean of

the data. In this case, the mean of the prices paid for backpacks is 64.2496875 and the average of

the deviations round to 20.7.

Qualitative Data:

We used a pie chart to represent the qualitative data for the survey sample. The graph above

presents the brand of backpacks that the students surveyed possessed. It also shows what brand

were most popular among the students; The most popular backpack brand was Under Armour

and there were six brands that only one student from the survey carried.

Conclusion:
 In conclusion, the data taken from a survey of students from Cardinal Wuerl North

Catholic was extremely helpful. After creating this overview, our data set presents the frequency,

the interquartile range, range, mean, standard deviation, and graphs to effectively represent the

data. The survey was able to provide us with numerical and qualitative data so that as executive

buyers of Dicks Sporting Goods, we can supply stores with backpacks that fall within the

average price range and prove to be the most popular brands. This will cause an increase in sales

and offer customers affordable and trendy backpacks.