Harpic is the brand name of a toilet bowl cleaner launched in England in the 1920s and now marketed by

Reckitt Benckiser. It is currently available in Africa, the Middle East, South Asia, Asia Pacific, Europe, Latin
America and Eastern Europe. The toilet cleaning products marketed under the brand name include liquids,
tablets, wipes, brush systems, toilet bowl and cistern blocks.

It contains hydrochloric acid (10%) as the active ingredient, along with butyl oleylamine and others in an
aqueous solution.

The original toilet cleaner was invented by Harry Pickup, who was based in Roscoe Street, Scarborough, in
North Yorkshire. He also invented Oxypic, which was a sealant used in cast iron heating systems, and
patented the Lock & Lift circular manhole covers, which were used initially by the British Military.

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UK advertisements from the 1930s onwards used the slogan Cleans Round The Bend (for this reason the
name is occasionally used as slang for crazy- George Macdonald Fraser uses this sense in his
autobiographical "Quartered Safe Out Here" when talking about an idiosyncratic British officer
commanding an irregular unit ). The Harpic Send for the Experts (2008) advert featured Tom Reynolds.
The Product range of Harpic includes

HARPIC POWER PLUS

HARPIC ULTRA POWER

HARPIC PLUS BLEACH

HARPIC FLUSHMATIC

HARPIC HYGIENIC

HARPIC FRESH

Harpic Power Plus- Available in three fresh, clean scents Original (200ml, 500ml and 750ml), Orange
and Rose (500ml and 750ml)

Harpic All in One is the one stop shop for all toilet cleaning needs. Unlike ordinary cleaners, it
combines the benefits of

Tough stain removal

99.9% germ kill*

Freshness

The result is a sparkling clean, hygienic, fresh and germ free toilet without any malodour with every
use of Harpic
5 times better at lime scale removal VS ordinary cleaners

Helps eliminate mal-odour

Clings to attack stains

Kills all germs*

(*Post 60 minutes of contact with undiluted product)

Reckitt Benckiser Group plc (RB) (LSE: RB) (About this sound listen (helpinfo)) is a British multinational
consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and home
products. It was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-
based Benckiser NV.

RB's brands include French's Mustard, the antiseptic brand Dettol, the sore throat medicine Strepsils, the hair
removal brand Veet, the air freshener Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil and Vanish. It
has operations in around 60 countries and its products are sold in almost 200 countries.

RB is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market
capitalisation of approximately 44 billion as of December 2015.

Johann A. Benckiser founded a business in Germany in 1823. Its main products were industrial and consumer
goods industrial chemicals. Benckiser went public in 1997. Reckitt & Sons started in 1840 when Isaac Reckitt
rented a starch mill in Hull, England. He diversified into other household products and after his death in 1862,
the business passed to his three sons. In 1886, Reckitt opened its first overseas business in Australia.[10] The
firm was first listed on the London Stock Exchange in 1888. Harpic Lavatory Cleaners was acquired in 1932,
and that same year, Dettol was launched.

In 1938 Reckitt & Sons merged with J. & J. Colman, which had been founded in 1814 when Jeremiah Colman
began milling flour and mustard in Norwich, England,[7] to become Reckitt & Colman Ltd. The company made
several acquisitions, including the Airwick and Carpet Fresh brands (1985), the Boyle-Midway division of
American Home Products (1990), and the Lehn & Fink division of Sterling Drug (1994). It acquired several
brands from DowBrands in 1998.

Reckitt & Colman sold the Colman's food business in 1995.

The company was formed by a merger between Britain's Reckitt & Colman plc and the Dutch
company Benckiser NV in December 1999. Bart Becht became CEO of the new company and has been
credited for its transformation, focusing on core brands and improving efficiency in the supply chain. The new
management team's strategy of "innovation marketing". a combination of increased marketing spend and
product innovation, focusing on consumer needs has been linked to the company's ongoing success. For
example, in 2008, the company's "rapid succession of well publicised new product variants" were credited for
helping them "to capture shoppers' imagination". Business Weekhas also noted that "40% of Reckitt
Benckiser's $10.5 billion in 2007 revenues came from products launched within the previous three years.

In October 2005, RB agreed to purchase the over-the-counter drugs manufacturing business of Boots Group,
Boots Healthcare International, for 1.9 billion. The three main brands acquired
were Nurofen's analgesics, Strepsils sore throat lozenges, and Clearasil anti-acne treatments. In January
2008, RB acquired Adams Respiratory Therapeutics, Inc., a pharmaceutical company, for $2.3 billion; one of
the major brands acquired was Mucinex. In July 2010, RB agreed to buy SSL International, the makers
of Durexcondoms and Scholl's footcare products, in a 2.5 billion deal.

On 27 August 2011, RB recalled all remaining stock of its major analgesic product, Nurofen Plus, after packs
were found to contain an antipsychotic drug. It turned out that this was the work of a codeine addict who
had been stealing the pills and replacing them with his anti psychotic medication.

In April 2011, Bart Becht announced he was to retire as CEO of Reckitt Benckiser and would be replaced from
September 2011 by executive vice president of Category Development, Rakesh Kapoor, who had played a key
role in recent acquisitions.

In November 2012, RB agreed to acquire Schiff Nutrition, a United States-based manufacturer of vitamins
and nutritional supplements including Digestive Advantage, MegaRed, Airborne, and Move Free, for US$1.4
billion (877 million). In December 2014, RB spun off its specialty pharmaceuticals business, which
produces Suboxone, into a separate company named Indivior.

In 2014, Reckitt Benckiser announced it was dropping its full name in favour of RB. According to the chief
executive, Rakesh Kapoor, the old name was "a bit of a mouthful" and the name change would make life
easier.

Substitute goods

Mr Muscle 5 in 1 toilet cleaner, Domex toilet cleaner, Clorox Toilet bowl cleaner, Dabur Sanifresh
shine, Lysol Toilet cleaner, Cleansol toilet cleaner, Bloo crystal clean toilet liquid cleaner, Cif Power
Cream Bathroom, Cleanmax toilet cleaner.