2. QUALITATIVE RESEARCH 3. DESCRIPTIVE METHOD 4. RESEARCH LOCALE 5. SOURCES OF DATA *PRIMARY DATA -INCLUSION CRITERIA -CONV PARTNERS -PARA MA-SHOW KUNG WHERE MA GET SANG PRIMARY DATA *SECONDARY DATA 6.RESEARCH INSTRUMENTS *DOCUMENTS *INTERVIEW QUESTIONNAIRES *LIBRARY RESEARCH *INTERNET 7. VALIDITY? RELIABILITY OF RESEARCH INSTRUMENTS? *VALIDITY OF INTERVIEW MATERIALS - INTERVIEW QUESTIONNAIRES -VALIDATED BY 5 MAs (APPEND) - INTERVIEW QUESTIONS - VALIDATED BY 5 SMEs 8. DATA GATHERING PROCEDURE -INTERVIEW PROTOCOL - IN-DEPTH INTERVIEW -OBSERVATION - DATA TRIANGULATION