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Level of Guests Satisfaction and Technological Advancement

Among Top Hotels in Boracay

A Research Proposal

Presented to

The College of Hospitality Management

Central Philippine University

Jaro, Iloilo City, Philippines

In Partial Fulfillment of the

Requirements of the Subject

Hotel and Restaurant Management (HRM) 413

(Research in Hotel and Restaurant Management)

By

Angela Kim Q. Gallenero

Joshua Aaron T. Gimay

John Jason P. Del Castillo

Lemuel A. De Los Santos

Lykah A. Candelario

April 2017
 Central Philippine University
Dr. Lucio C. Tan College of Hospitality Management
Jaro, Iloilo City

APPROVAL SHEET

A Research Proposal for the Subject

Hotel and Restaurant Management (HRM) 413

(Research in Hotel and Restaurant Management)

By

ANGELA KIM Q. GALLENERO

JOSHUA AARON T. GIMAY

JOHN JASON P. DEL CASTILLO

LEMUEL A. DE LOS SANTOS

LYKAH A. CANDELARIO

Approved by the Research Committee:

_____________________________________________________
MYRNA T. LUCEO, M.S.H.E, M.S.B.A.-H.R.M., Chairperson

_____________________________________________________
ELY S. LAZARO, M.B.A., Member

_____________________________________________________
SHIMAN G. GINER, M.H.M., Member

_____________________________________________________
ANANIAS C. SABIJON, JR., Ph.D., Adviser

_____________________________________
MA. MEDALLA P. BALIAO, M.M.H.M.
Dean
April 2017
 Central Philippine University
Dr. Lucio C. Tan College of Hospitality Management
Jaro, Iloilo City

ACKNOWLEDGEMENT

First, we thank the Almighty God, the creator of the World, for giving us strength,

patience, guidance, and good health.

This thesis was supported/ partially supported with the help of other people who gave

their time and best. The researchers would like to express their utmost gratitude to the following

persons;

We would like to express our deepest gratitude to our Adviser, Dr. Ananias C. Sabijon,

Jr., whose expertise for the knowledge, support, understanding, and patience added considerably

to take this study as a success;

Special thanks are extended to our dear panelists: Prof. Ely Lazaro, Prof. Myrna Luceo,

and Prof. Shiman Giner for their expertise and patience they shared to the researchers.

To our parents, Mr. & Mrs. Gallenero, Mr.& Mrs. Gimay, Mr. & Mrs. Del Castillo,

Mr. & Mrs. De Los Santos, Mr. & Mrs. Candelario, for the moral support, prayers, motivation,

and guidance for us so we can finish our study.

To our friends and classmates, for their moral support and for sharing their thoughts.
 TABLE OF CONTENTS

Page
APPROVAL SHEET

ACKNOWLEDGEMENT

CHAPTER

I INTRODUCTION 1-3

Objectives of the Study 3

Research Hypothesis 3

Theoretical and Conceptual Framework 3-4

Definition of Variables and Other Terms 5

Significance of the Study 6

Scope and Delimitation of the Study 7

Definition of Terms 7-9

II REVIEW OF RELATED LITERATURE AND STUDIES 10

Guest Satisfaction in the Hotel Industry 11

Boracay Beach Capital of the Philippines 11

Technological Advancement in Hotels 11

Top Hotels in Boracay 12-13

III RESEARCH DESIGN AND METHODOLOGY

Purpose of the Study 14

Research Design 14

Respondents of the Study 14

Data Collecting Procedure 15

 Data Analysis Procedure 15

Descriptive Statistic 15

Tally 16

Frequency Count 16

Percentage 16

REFERENCES

APPENDICES

Questionnaire

Letter to the President

Letter to the Dean

Letter to the Validator

Letter to the Respondent