Self-service technology

Leveraging technology

In room app

Technological
Social media
Environment

Articial intelligence

Robot

VR

Senior-citizen friendly

Butler service
Hotels will be looking to
create a sense of
community Shortage qualied staff

Company

Good design Sustainability Cut cost

Demographic
Collaboration Environment Dual-Brand strategy

Co-living Existing Competitors

Micro-rooms and public Suppliers

spaces

Butler service
Butler service
Marketing Environment
Macro Micro
Trends Personalised service
New energy

Customers Health and wellness

Zero waste policy Economic Environment

Expectation
Co-living

VIP and memberships

Dual-Brand strategy Potential Competitors

Publics Local
Design

Intermediaries Social media

Same day booking
Cultural Environment

Unique and local

experience

VISA, political issue

within countries, Brexit, International travel Political Environment
US left UNESCO

New energy

Green and
environmental
protection
Natural Environment

Zero waste

Environmentally
friendly