Competitive Scenario

FMCG
According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by
MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and
27 of these are owned by Hindustan UniLever.

The top ten Indian FMCG brands are:

1.Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestl India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries

FMCG brands would need to focus on R&D and innovation as a means of growth.
Companies that continue to do well would be the ones that have a culture that promotes
using customer insights to create either the next generation of products or in some cases,
new product categories.

One area that we see global and local FMCG brands investing more in is health and
wellness. Health and wellness is a mega trend shaping consumer preferences and shopping
habits and FMCG brands are listening. Leading global and Indian food and beverage brands
have embraced this trend and are focused on creating new emerging brands in health and
wellness.

According to the PwC-FICCI report Winds of change, 2013: the wellness consumer, nutrition
foods, beverages and supplements comprise a INR 145 billion to 150 billion market in India,
is growing at a CAGR of 10 to 12%.

Electrical Products

The top India Electrical Products company are

1. TTK Prestige
2. ABB
3. Bajaj Electric
4. Butterfly
5. Panasonic App
6. Sujana Uni
7. Khaitan Electricals
8. Siemens
9. Havels
Most electrical work is driven by new residential and nonresidential construction activity.
Operation, maintenance, and repair work (sometimes called "facilities services") is less
sensitive to real estate cycles. Larger companies have an advantage in getting contracts
because of the increasing complexity of electrical projects and systems, and due to
consolidation in the real estate management industry.

In the increasingly competitive market, with a focus on post-occupancy evaluation, the

electrical contractor will need to become more customer focused. This means being aware
of what his/her customer wants from them. The construction industry changes, offering
new services such as energy advisor and ensuring that all projects are completed to a
satisfactory standard. The development of social media such as Facebook and Twitter mean
that it will be increasingly easy for potential customers, both industry and residential, to
gather and share experiences about electrical contractors. It will be important to use this to
your advantage.