GROUP 11

CAR SHARING
SOLUTION
POLAND
 WHY POLAND?
- Most polluted cities in Europe

- Annual fine of 26.6 Mio Zloty (4,663,838.80 DKK)

- Every 2nd person owns a car (20 mio. passenger cars)

- Average age of cars is 3-5 years older

- Car sharing market immature

- Polish government investing in electric cars

600 cars - 200 in Wrocaw, 400 in Krakw

PAINS CARSHARING
- Extra steps before using a car
- General scepticism
- Uncertainty of availability
- Finding a parking spot
- Lack of trust when sharing an
own car
- Car sharing limits flexibility
- Missing trust in other people
CUSTOMER SEGMENT

- 18 to 25 years old
- Living and studying in the city
- First Movers
- Occasional drivers (less than 7.500 km)
- 30% of 18-20 old buy first car
SOLUTION
Partnership with government

Focus on Wrocaw and Krakw

Use their 600 electric cars

SafeFleet provides IoT hardware

Smart, green & local

car sharing solution
Persona &
User Journey
 Want to
visit
OUR Museum

PROCESS
IS EASY No public
transpor-
tation
Search Find (not)
online my car
Register
& Log-In

Repeat
use Verify
drivers
license
Find
Spot car
station

Rent

Drive to Splits bill Museum

museum option discount
FEATURES APPLICATION
- One time register

- Automatic withdraw

- Map of Charging
stations & attractions

- Charging stations close

to point of interests

- Option to share car and

split the bill

- Integrated IoT system

offering suggested
optimizations of route
MOCK
UPS
 WEBSITE
- Concept

- How to use the cars

- Parking and
charging stations
WEBSITE
 CAMPAIGN
(not) my car, (not) your car
Our car
BUDGET
Application development 205.147,50 DKK

Application maintainance 202.412,20 DKK

Domain (1st. year) 400 DKK

Campaign 111.200 DKK

Costs per car 1.932.000 DKK

TOTAL 2.451.159,70 DKK

 VALUE PROPOSITION

Our smart car sharing solution helps young customer segment

of first movers who require a flexible and green option to go
from A to B by improving the user experience and utilizing
SafeFleets IoT skills to offer the customer additional benefits.
19

THANKS!