Respondents' Answers

Likelihood of Purchase and expected Revenues for all tested Price Levels, obtained directly from respondents' answers.
Price Levels 1 3 5 8 12 20
Likelihood of Purchase 72% 38% 16% 6% 2% 1%
Expected Revenues 0.72 1.15 0.80 0.49 0.20 0.16

Model Predictions
Likelihood of purchase and expected revenues for all tested price levels, obtained from model predictions.
The last Price Level (in yellow) is the one that maximizes expected Revenues (within the tested range).
Price Levels 1 3 5 8 12 20 2.818
Likelihood of Purchase 72% 38% 17% 5% 1% 0% 40%
Expected Revenues 0.72 1.13 0.87 0.39 0.10 0.00 1.13

Model Parameters
Intercept, slope and ceiling (maxium purchase probability) for the pricing model.
Parameter Value
Intercept -0.099
Slope -0.446
Ceiling (max. prob.) 1.961
SSE 0.001
y from respondents' answers.

odel predictions.
sted range).
 Likelihood of Purchase
80%

70%

60%

50%
Likelihood of Purchase

Observations
40% Model
Optimal solution

30%

20%

10%

0%
0 5 10 15 20 25

Price
 Revenues
1.40

1.20

1.00

0.80
Observations
Revenues

Model
Optimal solution
0.60

0.40

0.20

0.00
0 5 10 15 20 25

Price
A copy of the data used to run the Pricing analysis is provided here for your convenience.
Updating the data here will NOT update the charts.
Workbook generated on Sunday, November 05, 2017 9:46:15 PM

Likelihood of Purchase Scale

Scale options (e.g., "on a scale from 1 to 5") and associated purchase probabilities.
Scale Options 1 2 3 4 5
Associated Probabilities 0% 0% 10% 40% 100%

Respondent Data
Purchase likelihood obtained for each price level from each respondent.
Please enter the price levels tested in the Respondents/Price Levels row below, and the responses from each respondent
Respondents / Price Levels 1 3 5 8 12 20
Respondent 22 4 4 2 1 1 1
Respondent 34 4 2 1 1 1 1
Respondent 46 5 4 2 2 1 1
Respondent 69 5 4 2 1 1 1
Respondent 84 4 2 2 1 1 1
Respondent 87 5 5 4 4 2 1
Respondent 96 5 4 2 2 1 1
Respondent 102 4 2 2 1 1 1
Respondent 113 4 2 1 1 1 1
Respondent 124 4 4 2 2 1 1
Respondent 139 4 4 2 1 1 1
Respondent 51 5 4 4 2 1 1
Respondent 86 4 4 2 1 1 1
Respondent 130 4 2 1 1 1 1
Respondent 145 4 2 1 1 1 1
Respondent 16 5 4 4 2 1 1
Respondent 26 5 4 4 2 1 1
Respondent 64 4 4 2 1 1 1
Respondent 95 5 4 4 4 2 1
Respondent 99 5 4 4 2 1 1
Respondent 111 5 5 4 4 2 1
Respondent 121 4 4 4 2 1 1
Respondent 149 4 4 2 1 1 1
Respondent 18 5 4 2 1 1 1
Respondent 20 5 4 2 1 1 1
Respondent 38 5 4 4 2 1 1
Respondent 52 5 4 4 2 1 1
Respondent 55 4 4 2 1 1 1
Respondent 85 4 4 2 1 1 1
Respondent 90 4 2 1 1 1 1
Respondent 122 4 4 2 1 1 1
Respondent 126 5 4 4 2 2 1
Respondent 129 5 4 4 2 1 1
Respondent 136 4 4 2 1 1 1
Respondent 140 5 4 4 2 1 1
Respondent 144 4 2 2 1 1 1
Respondent 28 5 4 2 1 1 1
Respondent 29 5 5 5 5 4 4
Respondent 42 5 4 4 2 1 1
Respondent 53 4 4 4 2 1 1
Respondent 63 4 4 2 1 1 1
Respondent 103 5 4 2 1 1 1
Respondent 120 4 4 2 1 1 1
Respondent 11 5 4 4 4 2 1
Respondent 37 5 4 2 1 1 1
Respondent 57 5 5 4 4 4 2
Respondent 59 5 4 2 1 1 1
Respondent 125 4 4 2 1 1 1
Respondent 148 5 4 2 1 1 1
nses from each respondent in the appropriate cell.
Gabor -Granger Model Coefficients
Parameter Value market size (paid users) 1,000
Intercept -0.099 fixed cost 3,000
Slope -0.446
Ceiling (max. prob.) 1.961
SSE 0.001

price likelihood of Purchase Total Expected Revenue Expected # of Paid Users

1 71.96% $719.56 720
1.1 69.94% $769.30 699
1.2 67.94% $815.31 679
1.3 65.98% $857.69 660
1.4 64.04% $896.52 640
1.5 62.13% $931.93 621
1.6 60.25% $964.02 603
1.7 58.41% $992.89 584
1.8 56.59% $1,018.67 566
1.9 54.81% $1,041.46 548
2 53.07% $1,061.39 531
2.1 51.36% $1,078.57 514
2.2 49.69% $1,093.13 497
2.3 48.05% $1,105.17 481
2.4 46.45% $1,114.83 465
2.5 44.89% $1,122.22 449
2.6 43.36% $1,127.44 434
2.7 41.88% $1,130.64 419
2.8 40.43% $1,131.90 404
2.9 39.01% $1,131.35 390
3 37.64% $1,129.11 376
3.1 36.30% $1,125.26 363
3.2 35.00% $1,119.93 350
3.3 33.73% $1,113.20 337
3.4 32.51% $1,105.19 325
3.5 31.31% $1,095.99 313
3.578 30.41% $1,088.04 304
3.7 29.04% $1,074.37 290
3.8 27.95% $1,062.12 280
3.86 27.36% $1,054.90 274
4 25.88% $1,035.19 259
4.1 24.89% $1,020.65 249
4.2 23.94% $1,005.50 239
4.3 23.02% $989.80 230
4.4 22.13% $973.62 221
4.5 21.27% $957.01 213
4.6 20.44% $940.04 204
4.7 19.63% $922.77 196
4.8 18.86% $905.24 189
4.9 18.11% $887.51 181
5 17.39% $869.61 174
5.1 16.70% $851.60 167
5.2 16.03% $833.51 160
5.3 15.38% $815.38 154
5.4 14.76% $797.25 148
5.5 14.17% $779.15 142
5.6 13.59% $761.10 136
5.7 13.04% $743.14 130
5.8 12.50% $725.29 125
5.9 11.99% $707.57 120
6 11.50% $690.01 115
6.1 11.03% $672.62 110
6.2 10.57% $655.43 106
6.3 10.13% $638.45 101
6.4 9.71% $621.69 97
6.5 9.31% $605.16 93
6.6 8.92% $588.88 89
6.7 8.55% $572.86 86
6.8 8.19% $557.10 82
6.9 7.85% $541.62 78
7 7.52% $526.41 75
7.1 7.20% $511.49 72
7.2 6.90% $496.86 69
7.3 6.61% $482.53 66
7.4 6.33% $468.48 63
7.5 6.06% $454.74 61
7.6 5.81% $441.29 58
7.7 5.56% $428.14 56
7.8 5.32% $415.30 53
7.9 5.10% $402.75 51
8 4.88% $390.49 49
8.1 4.67% $378.53 47
8.2 4.47% $366.87 45
8.3 4.28% $355.50 43
8.4 4.10% $344.41 41
8.5 3.92% $333.61 39
8.6 3.76% $323.09 38
8.7 3.60% $312.85 36
8.8 3.44% $302.88 34
8.9 3.29% $293.18 33
9 3.15% $283.75 32
 9.1 3.02% $274.58 30
9.2 2.89% $265.66 29
9.3 2.76% $257.00 28
9.4 2.64% $248.58 26
9.5 2.53% $240.40 25
9.6 2.42% $232.47 24
9.7 2.32% $224.76 23
9.8 2.22% $217.28 22
9.9 2.12% $210.03 21
10 2.03% $202.99 20
10.1 1.94% $196.16 19
10.2 1.86% $189.54 19
10.3 1.78% $183.13 18
10.4 1.70% $176.91 17
10.5 1.63% $170.88 16
10.6 1.56% $165.04 16
10.7 1.49% $159.38 15
10.8 1.43% $153.90 14
10.9 1.36% $148.60 14
11 1.30% $143.46 13
11.1 1.25% $138.49 12
11.2 1.19% $133.68 12
11.3 1.14% $129.02 11
11.4 1.09% $124.52 11
11.5 1.04% $120.16 10
11.6 1.00% $115.94 10
11.7 0.96% $111.86 10
11.8 0.91% $107.92 9
11.9 0.87% $104.11 9
12 0.84% $100.42 8
12.1 0.80% $96.86 8
12.2 0.77% $93.42 8
12.3 0.73% $90.09 7
12.4 0.70% $86.87 7
12.5 0.67% $83.76 7
12.6 0.64% $80.76 6
12.7 0.61% $77.86 6
12.8 0.59% $75.06 6
12.9 0.56% $72.36 6
13 0.54% $69.75 5
13.1 0.51% $67.22 5
13.2 0.49% $64.79 5
13.3 0.47% $62.44 5
13.4 0.45% $60.17 4
13.5 0.43% $57.98 4
13.6 0.41% $55.87 4
13.7 0.39% $53.83 4
13.8 0.38% $51.86 4
13.9 0.36% $49.96 4
14 0.34% $48.13 3
14.1 0.33% $46.36 3
14.2 0.31% $44.65 3
14.3 0.30% $43.01 3
14.4 0.29% $41.42 3
14.5 0.28% $39.89 3
14.6 0.26% $38.42 3
14.7 0.25% $37.00 3
14.8 0.24% $35.63 2
14.9 0.23% $34.30 2
15 0.22% $33.03 2
15.1 0.21% $31.80 2
15.2 0.20% $30.61 2
15.3 0.19% $29.47 2
15.4 0.18% $28.37 2
15.5 0.18% $27.31 2
15.6 0.17% $26.29 2
15.7 0.16% $25.30 2
15.8 0.15% $24.36 2
15.9 0.15% $23.44 1
16 0.14% $22.56 1
16.1 0.13% $21.71 1
16.2 0.13% $20.89 1
16.3 0.12% $20.11 1
16.4 0.12% $19.35 1
16.5 0.11% $18.62 1
16.6 0.11% $17.91 1
16.7 0.10% $17.23 1
16.8 0.10% $16.58 1
16.9 0.09% $15.95 1
17 0.09% $15.35 1
17.1 0.09% $14.76 1
17.2 0.08% $14.20 1
17.3 0.08% $13.66 1
17.4 0.08% $13.14 1
17.5 0.07% $12.64 1
17.6 0.07% $12.16 1
17.7 0.07% $11.70 1
17.8 0.06% $11.25 1
17.9 0.06% $10.82 1
18 0.06% $10.40 1
18.1 0.06% $10.01 1
18.2 0.05% $9.62 1
18.3 0.05% $9.25 1
18.4 0.05% $8.90 0
18.5 0.05% $8.56 0
18.6 0.04% $8.23 0
18.7 0.04% $7.91 0
18.8 0.04% $7.61 0
18.9 0.04% $7.31 0
19 0.04% $7.03 0
19.1 0.04% $6.76 0
19.2 0.03% $6.50 0
19.3 0.03% $6.25 0
19.4 0.03% $6.01 0
19.5 0.03% $5.77 0
19.6 0.03% $5.55 0
19.7 0.03% $5.33 0
19.8 0.03% $5.13 0
19.9 0.02% $4.93 0
20 0.02% $4.74 0
Expected Total Profit
($2,280.44)
($2,230.70)
($2,184.69)
($2,142.31) optimal price
($2,103.48) total market size
($2,068.07) market size (21 and under)
($2,035.98) # of 21 and under who will purchase the ticket at this p
($2,007.11) revenue from 21 and under
($1,981.33) revenue from over 21
($1,958.54) fixed cost
($1,938.61) profit
($1,921.43)
($1,906.87)
($1,894.83)
($1,885.17)
($1,877.78)
($1,872.56)
($1,869.36)
($1,868.10)
($1,868.65)
($1,870.89)
($1,874.74)
($1,880.07)
($1,886.80)
($1,894.81)
($1,904.01)
($1,911.96)
($1,925.63)
($1,937.88)
($1,945.10)
($1,964.81)
($1,979.35)
($1,994.50)
($2,010.20)
($2,026.38)
($2,042.99)
($2,059.96)
($2,077.23)
($2,094.76)
($2,112.49)
($2,130.39)
($2,148.40)
($2,166.49)
($2,184.62)
($2,202.75)
($2,220.85)
($2,238.90)
($2,256.86)
($2,274.71)
($2,292.43)
($2,309.99)
($2,327.38)
($2,344.57)
($2,361.55)
($2,378.31)
($2,394.84)
($2,411.12)
($2,427.14)
($2,442.90)
($2,458.38)
($2,473.59)
($2,488.51)
($2,503.14)
($2,517.47)
($2,531.52)
($2,545.26)
($2,558.71)
($2,571.86)
($2,584.70)
($2,597.25)
($2,609.51)
($2,621.47)
($2,633.13)
($2,644.50)
($2,655.59)
($2,666.39)
($2,676.91)
($2,687.15)
($2,697.12)
($2,706.82)
($2,716.25)
($2,725.42)
($2,734.34)
($2,743.00)
($2,751.42)
($2,759.60)
($2,767.53)
($2,775.24)
($2,782.72)
($2,789.97)
($2,797.01)
($2,803.84)
($2,810.46)
($2,816.87)
($2,823.09)
($2,829.12)
($2,834.96)
($2,840.62)
($2,846.10)
($2,851.40)
($2,856.54)
($2,861.51)
($2,866.32)
($2,870.98)
($2,875.48)
($2,879.84)
($2,884.06)
($2,888.14)
($2,892.08)
($2,895.89)
($2,899.58)
($2,903.14)
($2,906.58)
($2,909.91)
($2,913.13)
($2,916.24)
($2,919.24)
($2,922.14)
($2,924.94)
($2,927.64)
($2,930.25)
($2,932.78)
($2,935.21)
($2,937.56)
($2,939.83)
($2,942.02)
($2,944.13)
($2,946.17)
($2,948.14)
($2,950.04)
($2,951.87)
($2,953.64)
($2,955.35)
($2,956.99)
($2,958.58)
($2,960.11)
($2,961.58)
($2,963.00)
($2,964.37)
($2,965.70)
($2,966.97)
($2,968.20)
($2,969.39)
($2,970.53)
($2,971.63)
($2,972.69)
($2,973.71)
($2,974.70)
($2,975.64)
($2,976.56)
($2,977.44)
($2,978.29)
($2,979.11)
($2,979.89)
($2,980.65)
($2,981.38)
($2,982.09)
($2,982.77)
($2,983.42)
($2,984.05)
($2,984.65)
($2,985.24)
($2,985.80)
($2,986.34)
($2,986.86)
($2,987.36)
($2,987.84)
($2,988.30)
($2,988.75)
($2,989.18)
($2,989.60)
($2,989.99)
($2,990.38)
($2,990.75)
($2,991.10)
($2,991.44)
($2,991.77)
($2,992.09)
($2,992.39)
($2,992.69)
($2,992.97)
($2,993.24)
($2,993.50)
($2,993.75)
($2,993.99)
($2,994.23)
($2,994.45)
($2,994.67)
($2,994.87)
($2,995.07)
($2,995.26)
 $2.818
3,000
1,000
400
$1,127.20
$3,701.76
$3,000
$1,828.96
 Uniform PricingStudent Free PlanStudent Discount
Price (21 and under) $3.578 $0.000 $2.818
Price (older than 21) $3.578 $3.856 $3.856
Profit ($ in million) $1,722.960 $701.76 $1,828.96
Additional Profit $106.00