Eng 8 - Feasibility Study Sample

Far Eastern University
Institute of Accounts Business and Finance

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Paint-TEE
Feasibility Study for T-Shirt Printing
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Introduction
Nowadays, printed shirt are almost seen everywhere: school uniforms with
the school logos printed on it, advertisements printed on shirts, title of an event,
different cartoon characters, quotable phrases and lot more things printed on
shirts. There are many processes of transferring a design to a shirt. Computer
printed designs, screen printing process, heat transferred images, and painting
the shirt itself. In these modern days, things are done in faster ways; that is why
computers play varieties of role. Computer printed designs are among the most
common in the market today. One can have his own picture printed in a shirt in
just an hour or he can even personalize a design that he likes to be printed in his
shirt. A design can also be transferred in number of shirts in a clothing company.
This computer printed shirt is the focus of this feasibility study. We come
up with this product to compete in the demand of modern days consumers. In
addition to computer printed shirts, we also come up with the idea having painted
designs as an art design exclusive for each company. Images add art to the
printed shirts. It livens up the clothing and gives more attraction to those who see
it.

2nd Semester 2008-2009
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Universities like FEU have their university shirts or organizational shirts,
which is sometimes used by the students as their uniforms. Our business is
targeting this opportunity for us to give them a uniquely designed t-shirts that will
surely be appreciated by the students. In addition to this, we also aim to create
our exceptional own painted design for some call centers who conduct events
and some small companies in the country.
High presence of human labor in Silang, Cavite for production made our
businesss goals possible. It will in fact benefit the Municipality of Silang because
production energy will come from the municipality itself and the municipality
might be known in the future for producing exceptional computer printed shirts
with exclusive painted designs for each company.
Mission
We aim to become one of the leading manufacturers, developer, and
supplier of computer printed shirts using high quality materials with extra benefits
to the consumers.
Vision
Live and let live company foresees itself as the number one manufacturer
of high quality printed shirts all over the Philippines.

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Objectives
The objective of our company is to be more competitive in the market and to
be the leading manufacturer and supplier of paint designed computer printed
shirts in the Philippines.
Short Term Objectives
To build a good rapport with the consumers and to the people of Silang.
To maintain a good working relationship with all our employees and also to the
suppliers.
To be the favored cooperative company of the Far Eastern University and call
centers to supply them our shirts with hand painted designs.
Long Term Objectives
Our companys objective is to be the leading supplier of the printed shirts for the
next 5 years in Far Eastern University to be used on the General Assembly of the
students of Institute of Accounts, Business and Finance, and also for some call
centers in the country.
Our business will endeavor to be an excellent company here in the Philippines
that will be loved by the Filipinos and eventually we can export our products to
other countries.

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To be able to penetrate in the market for a long run, and to defy upcoming
competitors.
SPECIFIC OBJECTIVES
Marketing Aspect
To ensure that the product will be promoted in a very good way in which it can
penetrate into the market.
To attract more customers within 6 months of operation
To guarantee that the chosen promotional campaigns will not only benefit the
company but also the customers that will purchase the product.
Management Aspect
To impose a high quality standard of t-shirts.
To attain the companys aim and purpose.
To focused on the employees, their jobs, benefits and salaries, and to their tasks
that will be done before starting the business.
Technical Aspect
To get rid of qualms during the operation and in the future.
To scheme the overall process in the production.

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To assure the safety and the benefits of the customers.

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Socio- Economic Aspect
To discuss the benefits of all the stakeholders involved in the operation of the
business.
To be have an environmental friendly procedure.
To showcase the ability of the workforce in Silang Cavite.
Financial Aspect
To have enough information about the financial account of the business.
To be able to figure out on how the business deals with the trend of demand and
supply within the circulation of the business.
To assure that the business is profitable and feasible.
GENERIC STRATEGY
The strategy that the group will be using is the Cost Leadership Strategy.
The firm sells its product either at average industry price or below average
industry price to gain market share and be affordable to lower class. On the
event of intense competition, our company can produce more inexpensive and
excellent quality printed t-shirts that will remain profitable for a longer period of
time.

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HISTORY OF FABRIC PAINTING
Humans have been painting on fabric for thousands of years, basically
since people started twisting and weaving fibers together to make the first
fabrics. Techniques that were used to decorate the body began to be applied to
the earliest fabrics that were developed. Two basic methods emerged: coloring
(directly applying an image with color to the fabric) and patterning (painting or
printing with resists in patterns and then coloring the fabric).
The continent of Asia has a long history of decorating fabrics. Printing
blocks have been discovered that date back to around 3000 BC! By 327 BC
when Alexander the Great invaded India, colorfully printed and painted fabrics
were commonly found. As trade routes began to develop, these beautifully
patterned Indian fabrics were traded throughout Asia, Egypt and Greece. In the
second century AD they made their way to Europe and Africa. At the same time
in China, beautiful block printing on fabric was taking place. The Chinese
introduced resist and stencil techniques to Japan. The Japanese developed this
art into beautiful forms of patterning on fabric. In Peru there have also been
found some very early examples (around 200 BC) of resist techniques. Similar
techniques were developing into unique forms in these different parts of the world
and have evolved into what we know today as batik, tie-dye and shibori.

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Cooperative Logo
Nature of the Business
Live and Let Live Cooperation is a cooperative group producing painted
designed shirts printed through computer machines. It aspires to be the primary
producer of painted designed shirt in the future and to replace the usual printed
shirts.

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We start our business with Paint-TEE, painted designed shirts that will
be used for uniform purposes in school organizations, small companies events,
and some call centers.
We will conduct seminars and trainings to produce skilled workers that we
will later hire during the production period.
Paint-TEE is comparable in the market in terms of pricing but the process
of production and high quality end product differs. The designs are personally
made and manually transferred to the shirt resulting to excellent classy products
that will satisfy the consumers.

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Production Concept
Our business conceptualized a production enterprise that will be the
producer of painted designed and computer printed shirts in Far Eastern
University, some call centers in the country. We plan to create the products not
for retail purposes but as a wholesale supply catering to the needs of the
targeted market for their painted shirt uniforms.
Nowadays, computer printed shirt designs are common in the market, so
as the screen-printed designed shirts. The latter process is commonly done in
smaller community occasions such as Barangay Liga for the athletes uniform.
Computer printed designs though are more modern and has more quality with
designs. It being an easy process to transfer a design to shirts with exclusive
painted design for each company is our unique selling proposition.
Our business oriented and hip designs are popular especially with the
teenagers, students and the young. We come up with this product believing that
we can supply the needs of consumers to have more modernized and likeable
designs in its best outcome.

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Although we are new in this kind of business, we still can promise the best
outcome and produce very good quality painted designed computer printed shirts
that can be used in events, organizational uniforms, school uniforms and other
more occasions.
The price will be based on the cost used to create the product. Our
painted shirts will surely compete in the market in terms of pricing but we are
confident that ours is a product that is worth to be paid for.

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Capitalization

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Location of the Business
The municipality of Silang is known to be the oldest settlement in Cavite, a
province in the south of Metro Manila, but has much yet to be developed. It is
approximately 45 kilometers south of Manila. General Trias, Dasmarias and
General Mariano Alvarez (GMA) bound it on the south and on the west by
Amadeo. With the continuous expansion of Metro Manila, the municipality is now
included in the Manila built area which spans southward toward Lipa City.

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According to the National Statistics Office Census 2007, Silang has a total
population of 199,285 . It consists of 64 barangays.
We plan to locate our business in Bulihan, Silang, Cavite. It is on the north
side of Silang. Bulihan is 20 minutes drive away from Carmona Exit of South
Luzon Expressway via Aguinaldo Highway and 20 minutes drive away from
Silang Town Proper via Maguyam. Bulihan is the most populated barangay in the
whole of Silang Municipality. Its population based on the 2007 NSO Census is
19,192.

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Uses of the product
Paint-TEE will be the manufactured for students in Far Eastern
University using organizational shirts having an exclusive paint design
for each department.
Paint-TEE will also be the supplied in call centers in the country to be
use on their annual affairs.

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Materials & Equipment
Materials Quantity Price per Supplier Total

piece Amount
10 sets Php250.00 *Suns Php2,500.00
Paint Brush Painting
*Virgo
Silkscreen
4 Colors Php190 *Suns Php760.00

Paint per kilo Painting
1 bulk Php 30.00 *First Php15,000.00

T-shirt 500 pcs. per t-shirt commercial
Juan Luna,
Binondo,
Manila
*BenChong
Commercial
Juan Luna,
Binondo,
Manila
*Hi-Q
Commercial
Juan Luna,
Binondo,
Manila

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Machineries and Equipments
Materials Quantity Price per Supplier Total

piece Amount
Computer Set 1 9,000.00 PC 9,000.00
Savers
Printing Machine 1 40,000.00 Printtex 40,000.00
TOTAL: Php 49,000.00

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Furniture, Fixtures and Office Equipments
Name Quantity Price per Supplier Total

piece amount
Drafting table 1 Php Tubianosa Php
Upholstery
800.00 Agham 800.00
Road
Quezon
City
Telephone 2 Php SM
500.00 Appliance 1,000.00
Center
Wall Fan 2 Php OPS Juan 1,100.00

550.00 Luna
Divisoria
Manila

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File Cabinet 1 Php Tubianosa 400.00

400.00 Upholstery
Agham
Road
Quezon
City
Calculator 2 Php 1,000.00

500.00
TOTAL : Php 4,300.00

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Office Supplies
Name Quantity Price per Piece Total Amount

Ball pen 5 Php 20.00 Php 100.00
Pencil 3 Php 5.00 15.00
Folder 8 Php 6.00 48.00
Paper Clip 1 box Php 20.00 20.00

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Stapler 1 Php 30.00 30.00
Staple Wire 1 box Php 15.00 15.00
Ruler 2 pieces Php 10.00 20.00
Long and Short 4 ream Php 280.00 1120.00

Bond Papers

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Fastener 2 box Php 24.00 48.00
Brown Envelope 20 Php 8.00 160.00
Scissor 1 Php 16.00 16.00
Scotch Tape 5 Php 26.50 132.50
Tape Dispenser 2 Php 60.00 120.00

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Sharpener 1 Php 218.00 218.00
Eraser 2 Php 14.00 28.00
Correction Fluids 2 Php 33.00 66.00
Record Book 5 pcs Php 40.00 200.00

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TOTAL: Php 2356.00

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Emergency and Safety Equipments
Name Quantity Price Per piece Total Amount

Emergency Light 2 Php 180.00 Php 360.00
Fire Extinguisher 2 Php 1,000.00 2,000.00
Safety Signs 1 pack Php 100.00 100.00
TOTAL: Php 2,460.00

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Cleaning Equipments
Name Quantity Price per Total

Piece Amount
Trash Can 3 Php Php
100.00 300.00
Broom 2 Php 70.00

35.00
Dustpan 2 Php 100.00

50.00
Mop 2 Php50.00 100.00

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Garbage Bags 5 packs Php10.00 50.00
Rug 10 Php6.00 60.00
TOTAL: Php 680.00

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Production Flowchart

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Production Process
1. Creating the Design. This is the first step in producing the painted shirt.
The design must first be done and drafted for the next step to continue. In
this step, the consumers must agree with the design being suggested or
pass his personal design. The colors to be used must also be
enumerated.
2. Transferring the Design to the Computer.
3. Printing the Shirt Design. This is the main step of this process; this is
where the design is being transferred on the shirt.
4. Drying. Drying is very important in this process because once the painted
design is not dry, it might be ruined and the shirt will not be used at all.
The painted shirt is dried through blowers for quicker drying.
5. Checking of Shirts. This step is done to ensure that all the painted shirts
will turn out as expected, excellent and with a classy result.

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6. Packaging. This is the last step of the production process where in the
finished painted shirts are placed in a cloth bag as it packaging. After this,
the painted shirts can be delivered
Production
The process of production was practiced very well and perfected to have a
product with a high standard and quality that will be best suited for its consumers.
All employees/workers are trained proficiently and must be very knowledgeable
on how the process of production goes as well as the proper use of facilities and
equipments.
Materials come from reliable sources with their own safety measures to have a
quality and trusted product.
The business also sees to it that there are enough materials so as not to delay
the production process.
Packaging
Paint-TEE designed shirts are packed in
cloth bags. These are better than the usual
packaging that comes in plastic sack.

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Quality Control
Our business ensures the quality and unique prints of the shirts to meet the
customers satisfaction. In order to prove the business claim that it is 100%
worth to be paid for, we set our guidelines and policies for the workers to follow in
the production of our product.

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Production Floor Plan

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Map of Location

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Introduction
In any business, employees or workers have important roles in an
organization towards achieving the businesss goal. The management aspect of
Live and Let Live Cooperative is composed of proposed techniques and
strategies that will be used for the improvement of its employees. This can be
done through proper hiring and training of workers. Every employees or workers
have their specific duties and responsibilities in building up a business.
Employees/workers that will be under the Paint-TEE products will be
trained properly even before the business starts. There will be a designated work
and section for each of them in a period of time. A shuffle of assigned tasks is
expected for the employees versatility and for them to be very much
knowledgeable about their jobs. A supervisor will look after the employees and
see to it that they meet the standards of the business. When the business has
started running regularly, proper policies will be implemented and regular
inspections will be done.

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Companies nowadays hold their company outings. Our business also
plans to have such occasion as a form of incentive for the personnel. Occasions
such as Christmas party will also be held to create lighter atmosphere in the
business. This will also help in closer bond and build positive relationship
development between the employer and employees.
Organizational Chart

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Type of Organization
The type of organization our business has is that of a cooperative. It is a
duly registered association of persons, a with a common bond of interest, who
have voluntarily joined together to achieve a lawful common social or economic
end, making equitable contributions to the capital required and accepting a fair
share of risks and benefits of the undertaking in accordance with the universally
accepted principles of cooperation which includes the following:
1. Open and voluntary management
2. Democratic control
3. Limited interest on capital
4. Cooperative education
5. Cooperation with the cooperatives.

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Manpower Requirement
1. Job Title: General Manager
Responsible for the whole organization and the business operation. He is
also responsible for the following functions:
o Must see to it in carrying out or handling the day-to-day operations of the
business.
o Must plan out various developments for maximum profitability of the business.
o Must render wise decisions for the changes and improvement s of the business
operation.
o Must assure to every customer that they can produce quality products they
needed.
2. Job Title: Assistant Manager
He is responsible for monitoring the whole operation of the business,
particularly when pertaining to administrative matters. He is responsible for the
following matters:

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o Attending training for the business development, particularly when the General
Manager is not present.
o Must see to it that the company is complying with the BIR(Bureau of Internal
Revenue) requirements and with that of the municipal ordinances
o Must see to it that each sections of the business are doing good.
o Must arrange meetings, seminars, etc.
3. Job Title: Production Supervisor
He is responsible for supervising the production workers in the whole
process of production and maintenance of the area. He also approves or edits
the original design from the business or personalized design from the customers.
4. Job Title: Artist
He is responsible for the designs. He makes the designs of the shirts for
each company.
5. Job Title: Production Workers
They are the ones responsible for transferring the designs to the
computer, printing the shirt, drying, and packaging of the products. They deal

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with the whole process of producing the best paint designed computer printed
shirts.
6. Job Title: Maintenance
Maintenance personnel are responsible for maintaining the cleanliness of
the area. They make sure that everyday after work, the whole place is clean.
They also stay in the business location guard the place at night.
7. Job Title: Sales Supervisor
Sales supervisor is responsible for marketing and delivery of the product.
He is in charge in dealing with the customers.
8. Job Title: Sales Representative
Sale representative is in charge of finding the potential customers and is
responsible for constant dealings with the customers.
9. Job Title: Delivery boy
He is responsible for all the deliveries to be made accompanied by the driver.
10. Job Title: Driver

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The driver is responsible for transferring the employees from the business
location to the customer. He also accompanies the delivery boy and the
personnel in charge of purchasing the production materials.
11. Job Title: Office Supervisor
He is responsible for supervising the office works. He manages the
accountant and the clerk in the office.
12. Job Title: Accountant
He is responsible for all the financial aspects of the business.
13. Job Title: Clerk
The clerk serves as an assistant in all the office works.

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Recruitment and Selection Program
Before the process of recruiting and selecting of workers in the company,
we will post first the job vacancies for the public to be inform. Major procedures
are as follows:
Screening- this is the first procedure in recruiting and selecting workers.
The company will scan the entire resume passed by all the aspiring workers. This
will help the company to select applicants according to their background and
personal information written in the application form.
Preliminary Interview- in this process, the company will call all the
applicants they think fit to the job vacancies. They will check all the information
written if it is correct and reliable thru asking the applicants.
Mental Test- this will help the company to know if the following applicants
is literate and in good condition. And it will give them idea on how they will handle
some incidents that are unexpected.
Background check- this is a very important step in recruiting and
selecting workers because this will give assurance to the company that the
applicants is a good citizen and he do not have any criminal violations.
Final Interview- after checking all the necessary information, the

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company will do a final interview to the applicants who passed the first
processes. This will assure the applicants that they are in process and under
consideration of the company.
Legal requirements- in this process, the applicants must secure and
pass all the important documents that the company requires.
Physical and Mental Examination- the applicants will now undergo
medical to test their physical fitness and medical condition. This will give
assurance to the company that the applicant are in good health and not medically
ill.
Applicants who will fail in any if the steps in the process in recruiting and
selecting workers will be rejected. On the other hand, after passing all the steps
in recruiting and selecting workers, the company will hire the applicants made it
up to the last step

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Training and Development Program
The hired applicants will be required to attend seminar and training
programs to be able to enhance their knowledge and skills, and also to know
their rights in terms of their benefits and compensation. We will also conduct
employee orientation for them to know their duties, responsibilities, and the rules
and regulations of the company.
Training will also be required for them to perform their jobs and
responsibilities as well. It is also for them to know the proper usage of the
different machineries and equipments that they will be using. A program will be
conducted before they will start working, and after 5 months for the workers to
improve more of their skills and knowledge about their job.
Benefits, Wage and Incentives
Social Security System (SSS), Philhealth, such benefits will be grated to all the
employees of the company.
The salary will be given every 15th and 30th day of the month.

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Additional incentives like bonuses (Christmas) will also be given as part of their
incentives.
Employees that will work during paid holidays like New Years Day, All Souls Day,
Holy Friday, etc. will get their inducement.
Survivor benefits if in case the employee die, will be given to the spouse and
children.
The company will also support the hospitalization, health care of the employees.
13th month pay will be given.
Retirement benefits will be specified.
Performance and Appraisal Program
The company will conduct an evaluation on regular and contractual
employees in which the supervisor evaluates their performance; the result of the
evaluation will be given to the employees indicating the level of their performance
areas of improvement. This evaluate will be the basis for the increase of their
salary and promotion for regular employees.
The following factors that the company will consider:

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1. A manager and employee shall hold formal appraisal meetings at least twice a
year. The objectives of appraisal meetings are:
To set and review the company.
To establish improvement actions, training needs and career
developments
2. Employees should be given immediate and adequate feedback regarding their
performance. The manager and supervisor should maintain a record of critical
incident specific situation, task, action and result negative and positive.
3. Managers and supervisors are accountable for evaluating performance in
developing their subordinates. The manager and supervisor should also be
appraising in their performance management skills.
4. The performance appraisal system shall encourage the employees
participation in the company.

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General Policies
Appearance and Conduct
The business does not require any uniform. Casual clothing can be worn
while at work but it should be expected to be at least being decent and
presentable.
Use of Business Telephone
Using of the business telephone for personal calls is allowed, but it is
expected that this privilege will not be abused and not practiced during working
hours unless if it is very important or in case of emergency. Unnecessary calls
should not be entertained.
Logging In
An employee who log-in another employee, whether he or she is present
or not, is a violation and will be subject to a disciplinary action.
Failure to log-in and log-out will cause delay and inconvenience in
preparing the payroll.

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Overtime
Overtime of workers will be noted if necessary and if there are rush works
to be done.
Tardiness
For every 15 minutes late, there is a 5% deduction from the employees
daily salary.
Absences
Employees must immediately inform their superiors in case they will not
be able to come in duty.
Three (3) consecutive absences with failure to give notice to the superiors
will be subject to proper disciplinary action.
Frequent absences without notice will be subject to suspension or
dismissal.
In case of sickness and emergencies, leave of absence is granted.
The following are rules are prohibited in side the business premises:
1. Coming at work under the influence of liquor or prohibited drugs.
2. Smoking inside the office and production area.
3. Bringing and carrying deadly weapons.

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4. Sleeping while on duty.
5. Theft of business property regardless of monetary value.
6. Losing any business important records causing prejudice to the business.
7. Leaving the working premises during working hours without a valid reason
and permission from the superiors.
8. Frequently entertaining visitors during working hours.
9. Failure to comply with official orders and instructions.
10. Tardiness.
11. Excessive absences.
The operation of business starts at 8:30 AM and ends at 4:30 PM, Monday to
Saturday. There is a one hour lunch break and 20 minutes resting time.
Working Hours and Working Days
WORKING SCHEDULE
Mon Tue Wed Thu Fri Sat Sun
Employees
General Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Assistant Manager 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Production Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Sales Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Office Supervisor 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Artist 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Production Workers 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Maintenance 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs 24 Hrs
Sales Representative 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Delivery Boy 8 Hrs Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Driver 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day
Accountant 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day
Clerk 8 Hrs 8 Hrs 8 Hrs 8 Hrs 8 Hrs Non Working Day Non Working Day

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November December January February March April May

ACTIVITY 2008 2008 2009 2009 2009 2009 2009
Feasibility Studies, Research,
and Analysis
Canvassing of Raw Materials
and Location of the Business

Capital Contribution

Registration Permit and other
Licenses
Setting the Place of the

Business
Purchasing of the Raw Materials
and Equipments
Training and Hiring of

Employees
Starting the Business
GANTT CHART
Production
Distribution of Finish Product
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June
2009
2009
July
August
2009
September
2009
October
2009
November
2009
December
2009

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Activity: Feasibility studies, Research, and Analysis
Time Allocated: 2nd Week of November 2008 - January 2009
The range of the said period is appointed for the research done by our
team to be able to produce a product that will be the market or will be the
potential best buy to the consumers. The research includes if it will be feasible to
fresh graduates to establish a business enterprise as such.
Activity: Capital Contribution
Time Allocated: 2nd Week of November 2008 2nd Week of March 2009
To establish a manufacturing business, enough capital is needed. To have
this capital without obliging us to bring out a big amount of money all at once, our
team decided to contribute Php 100.00 twice a week in five months. We also
obliged each member to pay for the violations such as meeting absences and
late arrivals to add in the sum of the contribution. With this, our team will come up
with a capital of Php 16,000.00.

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Activity: Registration Permit and other Licenses
Time Allocated: 3rd Week of January 2nd Week of February 2009
A business will not be able to proceed to operation without securing the
necessary permits and other legal requirements. It is easy to secure a permit,
which is why it would only take a month to perform the activity.
Activity: Canvassing of Raw Materials and Location of the Business
Time Allocated: 1st and 2nd Week of January 2009
Canvassing of raw materials, supplies and equipments could be
accomplished in a couple of weeks.
Location of the business will be in the Municipality of Silang, Cavite. The
exact location will be rented out and will be based on matters like the price,
accessibility and structure of the place.
Activity: Setting the Place of the Business
Time Allocated: 3rd Week of February to 2nd Week of March 2009

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After finishing the gathering of permits and legal requirements, setting the
location of the business will be done. Since the place will only be rented out,
unnecessary reconstructions will not be performed. The setting of the business
location includes: fixings of electrical wirings, water pipes, redecoration of the
office area and production area, constructions of artificial room divisions, and
allocation of furniture and equipments.
Activity: Recruitment and Hiring of Employees
Time Allocated: 1st and 2nd Week of March 2009
Since the business is just starting and not yet big, only few employees are
needed. The recruitment and hiring process will only consume 2 weeks of the
whole preparation for the business.
Activity: Purchasing of Raw Materials and Equipments
Time Allocated: 3rd Week of March 2009
Following the setting of the location along with the recruitment and hiring
of employees comes the purchasing of raw material and equipments. A week is

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enough to fill the business place with the necessary supplies, furniture,
equipments, and raw materials.
Activity: Training of Employees
Time Allocated: 4th Week of March 1st Week of April 2009
After all the preparations for the business place and hiring of employees,
we will develop the employees skills by training them for the accuracy of their
works.
Start of Normal Operation
Promotional Actvities

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Cooperative Members
Name: Elsie Gomez
Age: 47 Name: Carlito Aonuevo
Gender: Female Age: 33
Address: B-34, L-15, Zone-III, AFP Gender: Male
Housing, Bulihan, Silang, Cavite Address: #254, Barangay Maderan,
Contact Numbers: 09294158502; Area-J, General Mariano Alvarez,
(046)8901128 Cavite
Contact Numbers: 09062233148;
Name: Leah Vadlit
Age: 38 Name: Nellisa Perey
Gender: Female Age: 30
Address: Blk- 18, L-9, Bulihan, Gender: Female
Silang, Cavite Degree: Bachelor of Science in
Contact Numbers: 09274607903; Education Major in Biology
Address: #18, Brgy. Maderan,
General Mariano Alvarez, Cavite

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Name: Angelito Jiao
Name: Gloria Roquero Age: 38
Age: 45 Gender: Male
Gender: Female Address: 19-34 BLTC Franceville,
Address: #942, Tahanan, General Bulihan, Silang, Cavite
Mariano Alvarez, Cavite Contact Numbers: 09299552613;
Contact Numbers: 09182800658; (046)890462
(046)8901156
Name: Joanna Castillo
Age: 42
Gender: Male
Address: Blk-30, Lot- 17, Bulihan,
Silang, Cavite
Contact Numbers: 09274698763;
(046)8902065



To develop a vision and strategy for employment generation and to prepare a
time bound action for implementation of the same.
To help increase the employment because the high school graduates can apply
for production works.
Managerial and higher position applicants can apply as long as they are
competent enough for the position and meet the requirements regardless of what school
they graduated.
To facilitate manpower planning in key sectors of the economy.
Employment Generation
Poverty is one of the major problems that our country faces today. One cause of
poverty is the growing numbers of unemployed Filipinos. The support of the government
is not enough to lessen the issue of unemployment. The Paint-TEE products will help
lessen this problem by providing job opportunities to the people, most especially to the
community of Silang, Cavite.
We are going to recruit, employ and train employees for them to perform the jobs
needed. We are looking forward to help the municipality of Silang, and the government
in maximizing our human resources.

Our company also aims to give emphasis on how our workers will attain new
skills through trainings that they can relate to their independent living, their preparation
for works and maintaining a genuine employment.
Environmental Considerations
Global warming is one of main issues on our environment today. Most of the
pollution came from industries, factories and corporations that use machineries and
equipments. Live and Let Live Cooperative will assure that the production of our shirts
will not damage or harm the environment. The equipments are environmental friendly
wherein they are used manually, excess paints will not be disposed, instead it will be
mixed with other colors and use it again for painting.
The company makes sure that our garbages and other wastes are properly
disposed in a separate area outside the production area.
All the activities that the company will perform are not just about quality check but
also for environmental reasons. We aim to develop and produce product which do not
harm the environment.
Our company is aware on their sense of responsibility in serving the
communities. We are much more focusing on the quality and safety of the product we
produce rather than its quantity. The major goal of our company is to achieve a good
result on what we do.


MARKETING ANALYSIS
There are certain factors affecting the market that may or may not be difficult to
quantity and/or predict. The demand may be significantly affected by population growth.,
income changes, trends, rural/urban development, prices of subtitue and complimentary
products, and such marketing tools as advertising, promotions, credit policy, etc. supply
may be influence by the developments of factors, governments policies, improved
technology, etc. The prices may be affected by production costs, price controls,
inflations, etc.
The company must be determine the types of marketing programs prevalent in
the industry and gauge their respective Draw up a marketing plan that identifies the
target market, the selling price, the design of the product, the distribution network, the
sand the advertising and promotions program. The important components of the
marketing program may best be summarized by the four Ps: product, price, place, and
promotions. The firm must design the marketing organization which will implement the
plan and determine the cost involved.

Market Demographic
Our study focused on satisfying the needs of our dear consumers, the students,
employees, and local citizens and also serve as an instrument to their consciousness
on how to save money for clothing and also the uniqueness, quality and comfortability.
We all know that most of them wanted to have a nice and proper kinds of clothes by
buying and using the different trends for GIMIK purposes. Most of the employees,
students and especially call center agents they would prefer using company shirt/org
shirts because it is much less cheaper rather than using much more expensive cloths
that can be more useful in other occasion and it also helps them to be easily recognized
that they belong to a certain company or groups.
POSITIONING STRATEGY
Compare to other printed shirts our product is unique because our design are in
a form of hand painting. We position our product as the primary manufacturer of shirts
on FEU, call centers in Silang.

COMPETITORS PROFILE
The country has many leading shirt printing companies in the marketing field
existing today. There is the Sorbetes Company which produces the tie-dye clothing,
Dave Company who produces the funny shirts, MailBoxTees that produces super stylish
tees with color combination that rocks, and Universidad that produces athletic printed
shirts.
Industry Analysis

S W O T
Shift on

Environmental Less consumer trend

friendly awareness Attractive

Limitation

Easy to make Level of the Packaging

PRODUCT Emerge of

Harmless Consumer Export quality

competitors

Unique Not yet Rise of Trend

design known in the market consciousness

Price


Fluctuation
Sold Competitive Increase cost

PRICE of Prices of Raw

affordable price Price of production
Materials
Limited
School, Call Limited

PLACE distribution Virgin Marke
Center Distribution

Acceptability

Frugal budget
Use internet Use cost

for promotion Limited

PROMOTION promotion through effective direct

Effectiveness Budget
websites market

of Promotion
SWOT ANALYSIS
People who
Provenly Change in Awareness of

PEOPLE perceived that Shirts

Beneficial Fashion Consumers
are all the same
KEY SUCCESS FACTORS
Affordable
You can enjoy our product through its benefits and can be bought at a very low price
thats absolutely affordable to everyone.
Environmental Friendly
Live and Let Live companys production packaging process means no harm for the
environment and we are implementing a recycled process of packaging our product, we
are using cloth bags for our packaging that can be use over and over, for us to serve as
their model in terms on environmental preservation and environmental cleanliness.
Beneficial
The 10% of the income from Paint-TEE shirts that will be bought by the companies will
be given to their chosen charity institutions. At same time, it will help the manpower of
Silang, Cavite.
An Innovative product
Graffi-TEE shirts have hand painted designs with glow in the dark prints that suits to the
students and to the employees.

MARKET STRATEGY
I. PRODUCT
PRODUCT DESCRIPTION
As Live and Let Live enters the market, nobody knows what will be the outcome, and
everything may possibly happen. But one thing is for sure, the Live and let Live Company will
be one of the leading company that will manufacture a high-quality shirt that will soon be
dominating the market against all competitors.
BAF (BENEFIT, ADVANTAGE, FEATURE)
BENEFIT ADVANTAGE FEATURE
Jobs for the people of It is fashionable Different choices of
Silang, Cavite Raw materials can be design
Product is being offered at obtain easily Paints used are
reasonable price The company harmless (non-allergenic,
Shirts are made of cotton contributes to the non-toxic)
environmental care

PACKAGING AND LABELING
Packaging is one of the most important factors in the marketing field of production,
because it covers what is inside, meaning the first impression from outside may reflect also
from the inside. And it is very important that we must consider our customers here because,
we must attract their attentions for us to be recognized by them.
II. PRICING
PRICING STRATEGY
Let and Let Live Corporation placed Graffi-TEE shirts at a price range which is cost
effective and considering wholesaler as our major target market. The average price of a shirt is
Php160.00, this is more affordable than expected though it has many benefits, and price will
be stable and not to become a big deal at all.

COMPARATIVE PRICING MATRIX
COMPANY PROFILE PRICE PER
PIECE
Sorbetes Php180.00
Unibersidad Php210.00
Dave Php175.00
MailBox Php180.00
DIRECT COMPETITORS
III. PLACE
DISTRIBUTION STRATEGY
Live and Let Live Company will distribute the product, Graffi-TEE, in its distribution
channel, to control and monitor the circulation of our product we will distribute according to our
target market, (small Companies in Silang, call centers, FEU organizations) then it will go to
our consumers.

CHANNEL OF DISTRIBUTION
GRAFFI-TEE
SCHOOL
(FEU
IABFORGANIZATION)
CALL
CENTERS
C O N S U M E R S
IV. PROMOTION

a. PROMOTION STRATEGY
The main objective of the business is to promote a new substitute for the expensive
shirts in the market. To encourage the target market to purchase and use our very own Graffi-
TEE shirts.
To achieve this objective, we decided to have the call centers, company and FEU
organizations as our main target market for 6 months, in these months, we were going to focus
on our captured market to give them sympathy and became our loyal customer, we will give
the 10% of the profit from the Graffi-TEE t-shirts that they will purchase from us to their chosen
charity institutions. And also, in every bulk orders, we will offer them each t-shirt Php150.00
only.
b. SALES PLAN

OBJECTIVES ACTIVITY BUDGET

PERIOD
To introduce and Leaflets Printing Php 2,000.00
4th week of create awareness of - this will give information

December
the product to its target about the product and its
market benefits
To encourage selected Offering contracts to our Php 15,000.00
1st week of Companies, Call target market to be their
January Centers and FEU to T-Shirt supplier
avail and use the
product
TOTAL :
Php 17,000.00
c. ADVERTISING PLAN

OBJECTIVES ACTIVITY BUDGET

PERIOD
To build brand Putting of streamers with Php 4,000.00
2nd week of recognition and printed information about

January
awareness of the the product in LRT
product to all possible Station, Bus Station and
customer Schools
TOTAL ; Php 4,000.00
IMPLEMENTATION AND CONTROL
It is important that for the objectives of this marketing plan to be realized, a constant
monitoring of the plan will be done. Weekly meetings will be conducted to ensure that the plan
is properly communicated to all personnel, implemented to the fullest and sales targets and
budgets realized. A quarterly marketing briefing will be done to determine the profitability of
each project. The management will ensure that sales targets are achieved on a monthly basis.
At the end of the year, an evaluation of the plan will be done to determine areas for
improvement.


Survey Questionnaire
Dear Respondents;
We, the students of Far Eastern University, are presently conducting a feasibility study of a shirt printing
business. Our company is named Live and Let Live Company. We are respectfully requesting for your answers
in the following items below to facilitate us to gather the necessary information we needed for our research.
Company / Business Name: _______________________________________________________________

Address: _______________________________________________________________________________
No. of Employees: ______
Direction: Kindly put a check () on the blanks provided after each questions or pecify your answers if
necessary.
1. What month of the year do you usually order 4. Who are your printed shirts suppliers?
printed shirts? __ Sorbetes __Dave
____________________________________ __ Universidad __
__ others, please specify _______________
For what reason/occasion?
____________________________________ 5. How much do you usually pay per printed
shirt in your supplier?
2. How many printed shirts do you usually __ P 100.00-150.00
order? __ P 201.00-250.00
___ 100-200 ___ 501-600 __ P 151.00-200.00
___ 201-300 ___ 601-700 __ P 251.00-300.00
___ 301-400 ___ 701-800 __ Others, please specify ____________
___ 401-500 ___ Others, Please specify
_____________________ 6. Are you willing to pay us 50% down payment
and 50% cash on delivery?
__ Yes __ No
3. What are your shirt color preferences?
7. (Refer to #6) If No, what mode of payment do
__ Blue __ White
you want to use?
__ Red __ Yellow
__ COD
__ Green __ Others, please specify
__ 30 Days
_________________
__ 15 Days
__ others, please specify
_________________________________

___ 401-500 ___ Others, Please specify

_____________________
8. Would you like to try Live and Let Live 10. What type of shirt do you want us to use to
Cooperatives hand painted shirts? be painted on?
__Yes __No ___ V-necked ___ Collared
___ Round-necked ___ Others, Please specify
9. (Refer to #8) If yes, how many will be your ______________
initial order to us?
___ 100-200 ___ 501-600
___ 201-300 ___ 601-700
___ 301-400 ___ 701-800

11. Do you have other suggestions/recommendations in mind to share for us to
create the best painted shirt you needed? Please write it
down._________________________________________________________________
______________________________________________________________________
______________________________________________________________________-
____________________________.

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Far Eastern University

Institute of Accounts Business and Finance

shirts. There are many processes of transferring a design to a shirt. Computer

shirt. A design can also be transferred in number of shirts in a clothing company.

up with this product to compete in the demand of modern days consumers. In

Feasibility Study for T-Shirt Printing

Universities like FEU have their university shirts or organizational shirts,

which is sometimes used by the students as their uniforms. Our business is

surely be appreciated by the students. In addition to this, we also aim to create

and some small companies in the country.

with exclusive painted designs for each company.

We aim to become one of the leading manufacturers, developer, and

of high quality printed shirts all over the Philippines.

Feasibility Study for T-Shirt Printing

The objective of our company is to be more competitive in the market and to

be the leading manufacturer and supplier of paint designed computer printed

shirts in the Philippines.

Short Term Objectives

centers to supply them our shirts with hand painted designs.

Long Term Objectives

centers in the country.

Our business will endeavor to be an excellent company here in the Philippines

Feasibility Study for T-Shirt Printing

penetrate into the market.

To attract more customers within 6 months of operation

To impose a high quality standard of t-shirts.

To attain the companys aim and purpose.

that will be done before starting the business.

To get rid of qualms during the operation and in the future.

To scheme the overall process in the production.

Feasibility Study for T-Shirt Printing

To assure the safety and the benefits of the customers.

Feasibility Study for T-Shirt Printing

Socio- Economic Aspect

To be have an environmental friendly procedure.

To showcase the ability of the workforce in Silang Cavite.

To have enough information about the financial account of the business.

supply within the circulation of the business.

To assure that the business is profitable and feasible.

Feasibility Study for T-Shirt Printing

HISTORY OF FABRIC PAINTING

Humans have been painting on fabric for thousands of years, basically

printing with resists in patterns and then coloring the fabric).

The continent of Asia has a long history of decorating fabrics. Printing

were commonly found. As trade routes began to develop, these beautifully

Feasibility Study for T-Shirt Printing

Nature of the Business

Live and Let Live Cooperation is a cooperative group producing painted

designed shirts printed through computer machines. It aspires to be the primary

Feasibility Study for T-Shirt Printing

be used for uniform purposes in school organizations, small companies events,

and some call centers.

We will conduct seminars and trainings to produce skilled workers that we

will later hire during the production period.

Paint-TEE is comparable in the market in terms of pricing but the process

that will satisfy the consumers.

Feasibility Study for T-Shirt Printing

Our business conceptualized a production enterprise that will be the

producer of painted designed and computer printed shirts in Far Eastern

targeted market for their painted shirt uniforms.

Nowadays, computer printed shirt designs are common in the market, so

as the screen-printed designed shirts. The latter process is commonly done in

designs. It being an easy process to transfer a design to shirts with exclusive