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  • Gopro Analysis

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    api-379528811
    85 Ansichten13 Seiten
    The document outlines a company's team members and agenda to address the challenge of growing sales. It discusses the company's background and view, reviews from customers on external sites, an analysis of top stakeholders including customers, shareholders and employees. It proposes a communication strategy using social media, press releases and email to address the challenge.

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    gopro analysis

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    The document outlines a company's team members and agenda to address the challenge of growing sales. It discusses the company's background and view, reviews from customers on external sites, an analysis of top stakeholders including customers, shareholders and employees. It proposes a communication strategy using social media, press releases and email to address the challenge.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    85 Ansichten13 Seiten

    Gopro Analysis

    Hochgeladen von

    api-379528811
    The document outlines a company's team members and agenda to address the challenge of growing sales. It discusses the company's background and view, reviews from customers on external sites, an analysis of top stakeholders including customers, shareholders and employees. It proposes a communication strategy using social media, press releases and email to address the challenge.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 13

    Team Members

    Jensen Borkowski Megan Fitz Ciarra Gabriel

    Kellie Kewin Jae Shin Tyler Venegas


    Agenda

    Challenge

    Background

    Customers

    Shareholders

    Employees

    Communication Strategy
    Challenge

    Growing
    Our
    Sales

    Challenge Background Customers Shareholders Employees Communication Strategy


    Background

    Our View Customer View

    Challenge Background Customers Shareholders Employees Communication Strategy


    TrustPilot and Better Business Bureau Customer Reviews

    Challenge Background Customers Shareholders Employees Communication Strategy


    Challenge Background Customers Shareholders Employees Communication Strategy
    Top 3 Stakeholders: Customers
    POWER
    GENDER / AGE
    Male 25-34

    RELATIONSHIP
    Employees Single

    Customers EDUCATION
    Shareholders College

    INCOME
    40k - 70k
    URGENCY LEGITIMACY

    Challenge Background Customers Shareholders Employees Communication Strategy


    Top 3 Stakeholders: Shareholders
    POWER

    Employees

    Customers
    Shareholders

    URGENCY LEGITIMACY

    Challenge Background Customers Shareholders Employees Communication Strategy


    Top 3 Stakeholders: Employees
    POWER

    Employees

    Customers
    Shareholders

    URGENCY LEGITIMACY

    Challenge Background Customers Shareholders Employees Communication Strategy


    Communication Strategy

    Social Media Ads

    Monthly Press-Releases

    Weekly Email

    Challenge Background Customers Shareholders Employees Communication Strategy


    INDEX

    Challenge

    Background

    Customers

    Shareholders

    Employees

    Communication Strategy
    Competitors

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