Contents

Public Relation Division ............................................................................................................................. 2

Threats ...................................................................................................................................................... 7
Regional Media Debts ............................................................................................................................... 3
News Cycle ................................................................................................................................................ 4
Press conference ....................................................................................................................................... 5
Psychological Operation Section Propaganda .......................................................................................... 6
Psychological Operation Scame Formula .............................................................................................. 6
Audience Analysis ................................................................................................................................. 6
Video ......................................................................................................................................................... 7
1. Development: ............................................................................................................................... 7
2. Pre production: ............................................................................................................................. 7
3. Production..................................................................................................................................... 7
4. Post Production:............................................................................................................................ 7
5. Sc ale: ............................................................................................................................................ 7

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Public Relation Division

DG ISPR

Director PR

PR (A) PR (B) PR (C)

Domestic media Foreign media Visit section

Raise sep 2014

Lt Cornel

Assisted by major Analyst

2
Regional Media Debts

1. JS HQ First corps (Mangla)

2. Second corps (Multan)
3. Forth corps (Lahore)
4. Fifth corps (Karachi & Hyderabad)
5. Tenth corps (Rwp)
a) FCNA Pak rangers
b) Muzafarabad
6. Eleventh corps (PSC)
a) 7 division
b) 9 division
c) 14 division
d) 19 division
e) FC KPK
7. HQ SC (Quetta)
8. Thirty corps (Gawadar)
9. Thirty first (Bhawalpur)
a) Pak rangers (punjab)
b) Pak rangers (sindh

3
News Cycle

Events
(Activity ISPR Team

Design Development
Completion
( Teleconference
( Post Managment)
Room)

Product Development
Editing
(FTP Media issues,
( Photo section)
web page)

4
Press conference

Venue

Selection of Reporters

Use of Medium

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Psychological Operation Section Propaganda
Psychological Operations or PSYOP are planned operations to convey selected
information and indicators to audiences to influence their emotions, motives,
objective reasoning, and ultimately the behavior of organizations, groups, and
individuals. Used in all aspects of war, it is a weapon whose effectiveness is
limited only by the ingenuity of the commander using it.

A proven winner in combat and peacetime, PSYOP is one of the oldest weapons in
the arsenal of man. It is an important force protector/combat multiplier and a
non-lethal weapons system.

Is an art of persuasion
Is spreading of ideas in formulation

Psychological Operation Scame Formula

S: Sources

C: Content

A: Audience

M: Media

E: Effects

Audience Analysis
Apparent

Intermed Unintent
Annalysis
iate ed

Ultimate
r

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Video
1. Development:
Idea screen play key team members

2. Pre production:
Cast list location plan staff list budgeted

Story board equipment list contract shooting plan

3. Production
A daily output of production team amount to 3-4 minutes.

4. Post Production:
Rough cut special Effects sound edit

Opening , bridging color correction

5. Sc ale:
Film distributers film distribution collection and profit distribution

Threats
Military Groups
Info Threats
Hostile Agencies
Sponsored Media
Non stake Debtor
Stake Debtor

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News Distribution:

Reporters
Offical News News agences
Photographer

Channel head
Editors DN
(Tv channels)

Owners
(News papers)

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Sources of New

Sources Reporters

News Papers
News Agencies
TV

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Functions of ISPR:
1. Act as defense force's mouth-piece.

2. Keep the public informed of the activities of defence services, their scope
and importance, within parameters of security.

3. Forestall leakage of any damaging information to the news media

4. Administer press censorship and provide war correspondents in times of

war.

5. Maintain close liaison with official/ private news media and government
information agencies for exchange of information.

6. Arrange visits of media representatives to exercises, demonstrations,

parades and theatres of operations.

7. Highlight nation-building activities of armed forces.

8. Publish pamphlets for distribution within the country and abroad for
projection of the Armed Forces. In addition, it also acts as a distribution
agent of Government publicity material among forces to keep them
informed about national policy.

9. With the assistance of Pakistan Television, Department of Films and

Publications and through its own resources, ISPR Dte makes documentary
films of Armed Forces activities for screening on television and in cinemas
within the country and abroad.

10.To act as a bridge between Armed Forces and public and to make public
understand that Armed Forces are their extension, also perform as mouth
piece for Armed Forces.

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 11.Project positive image of Armed Forces to garner National Support in their
favor. Formulate media policy and evolve Psychological War plans in support
of own military strategy.

12.Safeguard negative influences on the Armed Forces and assist in

strengthening their resolve to meet different contingencies in peace and
war.

13.Monitor mass media and discern contours of hostile Psychological

campaigns for effective response.

14.Undertake Psychological War proactively to undermine the will of the

adversary.

15.Strategy. Control projection through aggressive Public Relation, utilizing

suitable themes while not compromising operational preparedness, building
national and international image, winning public opinion/ international
support. Thus not allowing any ingress and blunting pre-emptive of hostile
media.

Divisions:
ISPR has an alpha division and beta division

Alpha division is for;

Media monitoring and advertising. It monitors all the news papers, international
media, radio monitoring. They have separate night team and day team. Day team
comes in morning and prepares the summary of all the news so that the senior
officers can read the news paper. Night team monitors and prepares details for all
the talk shows on every channel.

Bravo division is for;

Publications, press reviews, Hilal magazine, Psy Ops, analysis, planning, public
relations, embedding journalists with live operations.
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Charlie division: Controlled by Director PR ( Brig Atique).

Alpha division: Controlled by Director MM&A (Brig Anwaar)

Bravo division: Controlled by Director ( Brig Tahir).

Production division: Controlled by Director Production (Brig Salaah ud din).

Cyber division: Controlled by Director Cyber ( Brig Mohsin).

PSY OPS: Controlled by Director Psy Ops (Col Kamran).

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