Evaluation Results

Evaluation Results
Requirement: BUS MANAGEMENT CAPSTONE WRITTEN: QGT1 Task 1
AUTHOR: Martina Kahn
DATE EVALUATED: 10/30/2017 08:02:44 PM (MDT)

FINAL SCORE
DRF TEMPLATE: Business Management Capstone Written Project (UG,
QGT1-0515) Does not
PROGRAM: Business Management Capstone Written Project (UG, QGT1- Meet
0515)
EVALUATION METHOD: Using Rubric
General comments:
Note to student-A Content Evaluator evaluated the Content requirements for this submission, while
an Articulation of Response Evaluator evaluated the Professional Communication (Articulation)
aspect.
The Professional Communication (Articulation) aspect is evaluated based on competency levels within
the four writing traits of Organization, Sentence Fluency, Word Choice and Conventions.
Competency standards are met when a pattern of pervasive writing concerns is not found within a
submission.
Please click on the pdf file attached to this evaluation to download the task, which includes
examples of the most pervasive writing concerns found within the submission. The concerns
noted appear throughout the document and must be identified and corrected before resubmitting.
Direct links from the Guide to Academic Writing Resource are also included within the examples to
assist with correcting these writing concerns throughout the work. For more information regarding
the four writing traits and assistance with addressing writing concerns, please access the Guide to
Academic Writing at the following link: The Guide to Academic Writing Learning Resource.
Students are encouraged to schedule a live appointment with the WGU Writing Center, please
contact them at the following link: WGU Writing Center. Student Mentors and Course Mentors may
also assist students with scheduling WGU Writing Center appointments.
Printed on: 10/31/2017 12:13:08 PM (EST)

10/30/17: Professional Communication (Articulation)--The written response supplies many solid
examples, which provide excellent, supporting details in the essay. Professional communication
errors in sentence fluency, parts of speech, word choice, and conventions occur within the
submission and weaken the articulation aspect
10/28/17: Content--Please confer with a course mentor before working further on this submission.
The organized plan for Elegancy Events provides an appropriate framework for business operations,
with a clear mission, price list of events management services and packages, and a plan to monitor
revenue, margins, and customer satisfaction. Several aspects of the plan are incomplete. Please
review comments and provide clarification to deliver a well-aligned business plan.
Kahn, Martina Elegancy_Events_Business_Plan 10 30 17.pdf (Adobe

Evaluator added files:
Acrobat Document)
Detailed Results
(Rubric used: QGT1 Task 1 (0515))
ARTICULATION OF RESPONSE (CLARITY, ORGANIZATION, WORD USAGE, EASE OF

UNDERSTANDABILITY)
0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

UNSATISFACTORY MEET STANDARD COMPETENT
There is no The articulation of The articulation of The articulation of

evidence of the response is the response is the response is
response to the weak. adequate. skillful.
prompts.
CRITERION SCORE:
0.00
COMMENTS ON THIS CRITERION:
10/30/17: This work is organized well professional communication concerns in sentence

fluency, word choice, and parts of speech are evident. These concerns entail ineffective
construction of sentences, incorrect word choice, and incorrect noun form- singular-plural.
Please click on the pdf file attached to this evaluation to download the task, which
includes examples of the most pervasive writing concerns found within the submission.
Printed on: 10/31/2017 12:13:08 PM (EST)
The concerns noted appear throughout the document and must be identified and corrected
before resubmitting. Direct links from the Guide to Academic Writing Resource are also included
within the examples to assist with correcting these writing concerns throughout the work. For
more information regarding the four writing traits and assistance with addressing writing
concerns, please access the Guide to Academic Writing at the following link: The Guide to
Academic Writing Learning Resource.
contact them at the following link: WGU Writing Center. Student Mentors and Course
Mentors may also assist students with scheduling WGU Writing Center appointments.
ACCURACY OF MECHANICS (GRAMMAR, PUNCTUATION, SPELLING)

The work includes The work includes The work includes a The work includes
several major a few major errors few minor errors no readily
errors that disrupt and/or many minor but no readily detectable major or
the meaning or flow errors that detectable major minor errors.
of the response. interfere with the errors.
clarity of the
response.
CRITERION SCORE:
0.00
10/30/17: Paragraph structure is cohesive and effective throughout this submission.

Conventions issues affect the overall clarity of the response. These concerns primarily entail
misused and missing punctuation.
Please click on the pdf file attached to this evaluation to download the task, which
includes examples of the most pervasive writing concerns found within the submission.
The concerns noted appear throughout the document and must be identified and corrected
before resubmitting. Direct links from the Guide to Academic Writing Resource are also included
within the examples to assist with correcting these writing concerns throughout the work. For
more information regarding the four writing traits and assistance with addressing writing
concerns, please access the Guide to Academic Writing at the following link: The Guide to
Academic Writing Learning Resource.
Printed on: 10/31/2017 12:13:08 PM (EST)

contact them at the following link: WGU Writing Center. Student Mentors and Course
Mentors may also assist students with scheduling WGU Writing Center appointments.
A1. BUSINESS IDENTIFICATION

The candidate does Not applicable. Not applicable. The candidate

not identify the identifies the
companys name or companys name
location. and location.
CRITERION SCORE:
3.00
A2. MISSION

The candidate does The candidate The candidate The candidate

not describe the provides an provides a provides a precise
mission of the imprecise reasonable description of the
company. description of the description of the mission of the
mission of the mission of the company.
company. company.
CRITERION SCORE:
2.00
A3. BUSINESS GOALS

Printed on: 10/31/2017 12:13:08 PM (EST)
The candidate does The candidate Not applicable. The candidate

not provide a provides a logical provides a logical
discussion of any discussion of 1 discussion of 2
business goals in business goal in business goals in
support of the support of the support of the
companys mission. companys mission. companys mission.
CRITERION SCORE:
0.00
10/28/17: Four goals are identified. Discussion of each goal is not fully developed in the
response.
A4. KEYS TO SUCCESS


not provide a logical provides a logical provides a logical
discussion of any discussion of 12 discussion of 3
keys to success for keys to success for keys to success for
the company. the company. the company.
CRITERION SCORE:
0.00
10/28/17: The submission identifies three factors critical to the company's success. Logical
discussion of the presented keys to success is not evident.
Printed on: 10/31/2017 12:13:08 PM (EST)

B1. INDUSTRY HISTORY


history of the imprecise reasonable description of the
industry in which description of the description of the history of the
the company will history of the history of the industry in which
operate. industry in which industry in which the company will
the company will the company will operate.
operate. operate.
CRITERION SCORE:
1.00
10/28/17: Factors that influence the event management industry are presented, referencing
the competitive landscape and prior recessionary impacts. A history of the event management
industry is not fully developed in the response.
B2. LEGAL FORM


not identify an identifies an
appropriate legal appropriate legal
form for the form for the
company to take. company to take.
CRITERION SCORE:
3.00
10/28/17: The work states that the business will be a partnership.
Printed on: 10/31/2017 12:13:08 PM (EST)

B3. LOCATION AND FACILITIES


location and type of imprecise reasonable description of the
facilities needed for description of the description of the location and type
the company. location and type location and type of facilities needed
of facilities needed of facilities needed for the company.
for the company. for the company.
CRITERION SCORE:
0.00
10/28/17: The submission identifies the street and some equipment needs in a discussion of
start-up expenses, marketing costs, and future expansion plans. A focused discussion of the
specific location for the business and the types of facilities needed for Elegancy Events is not
clearly developed.
B4.MANAGEMENT STRUCTURE


management imprecise reasonable description of the
structure, including description of the description of the management
key positions and management management structure, including
specific structure, including structure, including key positions and
responsibilities. key positions and key positions and specific
specific specific responsibilities.
responsibilities. responsibilities.
Printed on: 10/31/2017 12:13:08 PM (EST)

CRITERION SCORE:
1.00
10/28/17: The owners of the business are identified. A precise discussion of the management
structure, including key positions and specific responsibilities, is not provided.
B5. PRODUCTS AND SERVICES


products and imprecise reasonable description of the
services offered by description of the description of the products and
the company. products and products and services offered by
services offered by services offered by the company.
the company. the company.
CRITERION SCORE:
2.00
10/28/17: A suitable discussion of the event management and package services is provided.
C1. TARGET MARKET


target market for imprecise reasonable description of the
the companys description of the description of the target market for
products and target market for target market for the companys
services, including the companys the companys products and
Printed on: 10/31/2017 12:13:08 PM (EST)

the specific products and products and services, including
location, services, including services, including the specific
demographics, etc. the specific the specific location,
location, location, demographics, etc.
demographics, etc. demographics, etc.
CRITERION SCORE:
1.00
10/28/17: The profile states an income range demographic and describes some needs of
potential clients. Customers in the business sector are also mentioned. As presented, the
response lacks sufficient demographic, geographic, and/or other segmentation variables to fully
profile the individual and business client market segments.
C2. INDUSTRY ANALYSIS


not complete an completes an
appropriate appropriate
industry analysis industry analysis
for the company, for the company,
including current including current
trends and trends and
statistics. statistics.
CRITERION SCORE:
0.00
10/28/17: The work addresses trends in terms of social media and the labor-intensive nature
of event planning. As presented, sufficient detail regarding the current and future state of the
industry is not evident. Further elaboration is needed.
Printed on: 10/31/2017 12:13:08 PM (EST)

C3A. SWOT


not complete a completes a
plausible four- plausible four-
square SWOT for square SWOT for
the company in the company in
which the candidate which the candidate
identifies 3 identifies 3
strengths, 3 strengths, 3
weaknesses, 3 weaknesses, 3
opportunities, and opportunities, and
3 threats. 3 threats.
CRITERION SCORE:
3.00
C3B. EXPLANATION OF SWOT ANALYSIS


not explain each o f provides an illogical provides a logical provides a credible
the identified explanation of each explanation of each and well-supported
strengths, of the identified of the identified explanation of each
weaknesses, strengths, strengths, of the identified
opportunities, and weaknesses, weaknesses, strengths,
threats. opportunities, and opportunities, and weaknesses,
threats. threats. opportunities, and
threats.
CRITERION SCORE:
2.00
Printed on: 10/31/2017 12:13:08 PM (EST)

D1. FOUR PS


not provide a logical provides a logical provides a logical
discussion of any of discussion of 13 discussion of all 4
the 4 Ps of of the 4 Ps of of the 4 Ps of
marketing as they marketing as they marketing as they
relate to the relate to the relate to the
companys products companys companys
and services. products and products and
services. services.
CRITERION SCORE:
3.00
D2. PRICE LIST


not provide an provides an provides an
appropriate price appropriate price appropriate price
list for the list, with list, with sufficient
companys products insufficient detail, detail, for the
and services. for the companys companys
products and products and
services. services.
CRITERION SCORE:
3.00
Printed on: 10/31/2017 12:13:08 PM (EST)

D3. PROMOTIONAL STRATEGY


appropriate appropriate appropriate
promotional promotional promotional
strategy including strategy, with strategy, with
specific tasks, insufficient detail, sufficient detail,
target dates, and including specific including specific
responsible tasks, target tasks, target
parties. dates, and dates, and
responsible responsible parties.
parties.
CRITERION SCORE:
1.00
10/28/17: A narrative discussion of specific promotional activities in the marketing mix is

presented, including such concepts as social media and Google AdWords. Clearly defined tasks,
target dates, and responsible parties for a fully developed promotional strategy are not evident
in the response.
D4. SALES FORECAST


appropriate appropriate appropriate
monthly sales monthly sales monthly sales
forecast for the forecast, with forecast, with
first year of insufficient detail, sufficient detail, for
Printed on: 10/31/2017 12:13:08 PM (EST)

operations, for the first year of the first year of
including a operations, operations,
discussion of including a including a
expected market discussion of discussion of
conditions. expected market expected market
conditions. conditions.
CRITERION SCORE:
1.00
10/28/17: The submission includes a three-year sales forecast based on business clients and a
discussion that claims industry and local market information has been evaluated. A month-to-
month forecast of sales for the first year and a correlated discussion, with specific details of
what the market conditions in the industry and local market are, is not provided.
E1. OVERALL STRATEGY


not provide a provides an provides a provides a precise
summary of the imprecise summary reasonable summary of the
overall strategy of the overall summary of the overall strategy
that will be utilized strategy that will overall strategy that will be utilized
to launch the be utilized to that will be utilized to launch the
business, including launch the to launch the business, including
target dates and business, including business, including target dates and
goals for target dates and target dates and goals for
implementation. goals for goals for implementation.
implementation. implementation.
CRITERION SCORE:
0.00
10/28/17: Positioning and differentiation strategies are discussed. A clear plan to launch the
business, including target dates, activities, and goals for implementation, is not provided.
Printed on: 10/31/2017 12:13:08 PM (EST)
E2. MONITORING PLAN


not provide a post- provides an provides a provides a precise
launch monitoring imprecise post- reasonable post- post-launch
plan to evaluate the launch monitoring launch monitoring monitoring plan to
success of the plan to evaluate plan to evaluate evaluate the
company in meeting the success of the the success of the success of the
milestones. company in company in company in
meeting meeting meeting
milestones. milestones. milestones.
CRITERION SCORE:
2.00
F1. PROFIT AND LOSS STATEMENT


not provide an provides an
appropriate month- appropriate month-
by-month by-month
forecasted profit forecasted profit
and loss statement and loss statement
using an estimate using an estimate
of revenues and of revenues and
operating costs operating costs
based on the sales based on the sales
forecast. forecast.
CRITERION SCORE:
Printed on: 10/31/2017 12:13:08 PM (EST)
0.00
10/28/17: A profit and loss statement is provided in the submission. A number of fields are
not calculated and a net profit figure is not evident.
F2. FORECASTED BALANCE SHEET


not provide an provides an
appropriate appropriate
forecasted balance forecasted balance
sheet for the end of sheet for the end
year one. of year one.
CRITERION SCORE:
0.00
10/28/17: A balance sheet is included. The balance sheet is not in balance.
G1. FINANCIAL PROJECTIONS


not provide a provides an provides a provides a precise
summary of the imprecise summary reasonable summary of the
financial projections of the financial summary of the financial
and assumptions projections and financial projections and
used in estimating assumptions used projections and assumptions used
the financial in estimating the assumptions used in estimating the
statements. financial in estimating the financial
Printed on: 10/31/2017 12:13:08 PM (EST)

statements. financial statements.
statements.
CRITERION SCORE:
1.00
10/28/17: A broad discussion of expenses and assets is provided. Specific detail connected to
the financial statements is not fully developed.
G2. FINANCIAL POSITION


companys financial imprecise reasonable description of the
position at the end description of the description of the companys financial
of the first year. companys financial companys financial position at the end
position at the end position at the end of the first year.
of the first year. of the first year.
CRITERION SCORE:
0.00
10/28/17: The submission broadly discusses trends in the financial statements. A direct
response to this aspect in which the financial position of the business is quantified could not
be located.
G3. CAPITAL/INVESTMENT NEEDS

Printed on: 10/31/2017 12:13:08 PM (EST)

companys initial imprecise reasonable description of the
and future description of the description of the companys initial
estimated companys initial companys initial and future
capital/investment and future and future estimated
needs. estimated estimated capital/investment
capital/investment capital/investment needs.
needs. needs.
CRITERION SCORE:
0.00
10/28/17: Some capital needs are presented in the plan. However, a discussion of the
company's initial and future estimated capital/investment needs aligned to the financial
statements is not provided.
H. SOURCES

When the candidate When the When the When the

uses sources, the candidate uses candidate uses candidate uses
candidate does not sources, the sources, the sources, the
provide in-text candidate provides candidate provides candidate provides
citations and appropriate in-text appropriate in-text appropriate in-text
references for each citations and citations and citations and
source used. references with references with references with no
major deviations minor deviations readily detectable
from APA style. from APA style. deviations from
APA style, OR the
candidate does not
use sources.
CRITERION SCORE:
0.00
Printed on: 10/31/2017 12:13:08 PM (EST)

10/28/17: Citations are present in the work and a references list is provided. This aspect can
be more fairly assessed once appropriate discussion of the history and analysis of the current
and future state of the industry is in place.
Printed on: 10/31/2017 12:13:08 PM (EST)

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Evaluation Results

Requirement: BUS MANAGEMENT CAPSTONE WRITTEN: QGT1 Task 1

AUTHOR: Martina Kahn

DATE EVALUATED: 10/30/2017 08:02:44 PM (MDT)

EVALUATION METHOD: Using Rubric

Printed on: 10/31/2017 12:13:08 PM (EST)

Kahn, Martina Elegancy_Events_Business_Plan 10 30 17.pdf (Adobe

ARTICULATION OF RESPONSE (CLARITY, ORGANIZATION, WORD USAGE, EASE OF

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

There is no The articulation of The articulation of The articulation of

COMMENTS ON THIS CRITERION:

10/30/17: This work is organized well professional communication concerns in sentence

ACCURACY OF MECHANICS (GRAMMAR, PUNCTUATION, SPELLING)

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

COMMENTS ON THIS CRITERION:

10/30/17: Paragraph structure is cohesive and effective throughout this submission.

Printed on: 10/31/2017 12:13:08 PM (EST)

A1. BUSINESS IDENTIFICATION

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does Not applicable. Not applicable. The candidate

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

A3. BUSINESS GOALS

The candidate does The candidate Not applicable. The candidate

COMMENTS ON THIS CRITERION:

A4. KEYS TO SUCCESS

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate Not applicable. The candidate

COMMENTS ON THIS CRITERION:

Printed on: 10/31/2017 12:13:08 PM (EST)

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

COMMENTS ON THIS CRITERION:

B2. LEGAL FORM

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does Not applicable. Not applicable. The candidate

COMMENTS ON THIS CRITERION:

10/28/17: The work states that the business will be a partnership.

Printed on: 10/31/2017 12:13:08 PM (EST)

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

COMMENTS ON THIS CRITERION:

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

Printed on: 10/31/2017 12:13:08 PM (EST)

COMMENTS ON THIS CRITERION:

B5. PRODUCTS AND SERVICES

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

COMMENTS ON THIS CRITERION:

C1. TARGET MARKET

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does The candidate The candidate The candidate

Printed on: 10/31/2017 12:13:08 PM (EST)

COMMENTS ON THIS CRITERION:

C2. INDUSTRY ANALYSIS

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does Not applicable. Not applicable. The candidate

COMMENTS ON THIS CRITERION:

Printed on: 10/31/2017 12:13:08 PM (EST)

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY

The candidate does Not applicable. Not applicable. The candidate

C3B. EXPLANATION OF SWOT ANALYSIS

0. 1. DOES NOT 2. COMPETENT 3. HIGHLY