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CUSTOMER-FOCUSED PRACTICES
FORMAL DEFINITION OF QUALITY
Researching and understanding customer needs and expectations
The totality of features and characteristics of a product or service that
Ensuring that goods and services are linked to customer needs and
bears on its ability to satisfy given needs American Society for Quality
expectations
- Fitness for use
Communicating customer needs and expectations throughout the
- Meeting or exceeding customer expectations
organization
- Conformance to specifications
Measuring customer satisfaction and using the results to improve
Systematically managing customer relationships; and
PERFORMANCE EXCELLENCE
Ensuring a balanced approach between satisfying customers and other
An integrated approach to organizational performance
stakeholders
management that results in
- Delivery of ever-improving value to customers and LEADERSHIP
stakeholders, contributing to organizational sustainability Leadership is the responsibility of top management
- Improvement of overall organizational effectiveness and Senior leaders should be role models for the entire organizations
capabilities, and As organization cannot sustain quality initiatives without strong
- Organizational and personal learning leadership
KANO MODEL
Dissatifiers - those needs that are expected in a product or service.
Such items generally are not stated by customers but are assumed as
given.
Satisfiers needs that customers say they want. Fulfilling these needs
creates satisfaction