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EDUCATION
Indian School of Business Apr17 Present
Post-Graduate Program in Management | Intended Majors: Marketing, and Strategy and Leadership
Core Council Member, Marketing and Communications Council (MCC)
o Editorial Head, LinkedIn Professor Video Blog Series: Generated 8000+ views globally in a week post series global release
National Institute of Fashion Technology Jul10 May14
Bachelor of Fashion Technology | Apparel Manufacturing and Management
Only student among 300 to be awarded Extraordinary Contribution to the Institution accolade across 4 courses
President, Literature Club: Improved participation by ~ 40% at club events (initiated movie screenings and book discussions)

WORK EXPERIENCE
Key Skills: Market analysis | Customer Analysis | Fashion Forecasting | Business Development | Collaborating with cross functional
teams | Product Development | Production Merchandising | Content Development
Bhartiya Fashion Group | Sr. Merchandiser Gurgaon, Jan17 Apr17
Client/Relationship Management
Led client-facing interaction for on-boarding of 4 international brands while overseeing the sampling and production phase
o Coordinated across 23 raw material suppliers &10 apparel factories from India, China & Bangladesh for 100% on-time delivery
Conducted Customer Research for Product Development phase of Spring Summer 17 collections (client-wise)
o Identified the retailers (client) requirements to align the concept collections product signature/handwriting with the clients
o Liaised with in-house design and product development team for conceptualizing and commercializing ranges customer-wise
Vendor Management (Raw Material + Final Product)
Fulfilled business volumes worth $3.2 M with 10 garment manufacturing factories across India and Bangladesh
Reduced product development lead time by ~23%; added 2 new domestic and 2 new international raw material vendors
Saved $0.4 M by 100% on-time-in-full delivery; averted penalties of loss of sales and delayed deliveries
Pearl Global Industries Limited | Sr. Executive Sales & Merchandising Gurgaon, Sep16 Jan17
Business Development
Youngest Senior Merchandiser (2 years of work-ex vs industry average 4.5 years) to initiate Business Development
On-boarded a domestic client account by leveraging own existing network of buyers to generate $0.7 M additional revenue
Executed trial orders worth $0.4 M from US-based client; coordinated with inter-departmental teams (50 members; 12 teams)
o Generated new orders worth $0.5 M based on the performance (on-time-in-full shipments) of aforementioned trial order
Product Development
Collaborated with 6 departments to develop a collection for the sales pitch to on-board a leading Spanish Fashion retailer
o Interfaced with in-house design team to research latest in-store collections and catwalks to identify 4 key trends
o Developed collection with the Sampling team and value-addition contractors (printers and embroiders) across NCR
Apparel Resources Private Limited | Sr. Technical Correspondent Delhi, Jun14 Jun16
Content Development
Print Desk: Led 3-member Content Development team to fulfill annual marketing & editorial commitments worth $4.5 M
o Youngest editorial team member to develop monthly edit plans (content to be published); based on industry interactions
o Authored over 200 stories projecting market directions for apparel manufacturers, retailers and machinery manufacturers
o Worked with inter-departmental teams (20 members; 5 teams) for timely release of magazines to print (circulation: 20k/month)
o Initiated content marketing for existing product mix and new releases of 50 international advertising client accounts
Web Desk: Steered the companys transition to a print and digital platform (from print-only); liaised with SEO team
o Setup the international web news desk for content development to publish SEO daily news updates for apparel industry
o Trained 3 correspondents on developing SEO content for improving webpage metrics & advertising potential
o Led events team at 20+ international & national industry fairs to cover 1000+ participants for digital live coverage of events
Other Initiatives
Lead Coordinator and Editor for revival of PGIL Corporate Newsletter across 6 countries and 20 office locations
Developed a consolidated order progress tracking format for effective information exchange in review meetings at Bhartiya
Assisted VP-Marketing on weekly order book value reports, annual sales forecasts, and annual budgeting at Bhartiya
Other Achievements
Awarded Extraordinary Performance Laurel (1/55 employees) for demonstrating leadership at Apparel Resources

OTHER INTERESTS
Quora Contributor with 700+ views on content published for Literature Recommendations
Typography: Developed creatives for internal marketing and communication of SLC events, improved participation by ~35%
Volunteer, Bandhan 2017: Coached 30 under-privileged school students in an Arts & Crafts Workshop
Two-time oratory gold medalist at CONVERGE 2011 & 2013, the annual inter NIFT cultural & sports festival
Garnered sponsorships worth INR 2.5 lac (25% YOY) for Spectrum 2012 the annual cultural & sports festival of NIFT
Led the Design and Creatives team for Spectrum 2012 the annual cultural and sports festival of NIFT