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NAS adopts new membership strategy
The Board of Directors of the Na- Starting in July of 2001 National will "safety net" feature, where the chap-
tional Audubon Society, meeting in calculate the net dues share per mem- ter is protected from the full impact
Casper, Wyoming, on September 16- ber, and send that amount to the of the change during a three-year
17, adopted new "Membership Strat- chapter for each of its chapter-re- trial period.
egy Guidelines." cruited members, along with half that Financial incentives to chapters to
The new plan is designed to increase amount for each of its members who recruit new members include an offer
total membership numbers by pro- were recruited by the National orga- where the chapter receives 100 per-
viding stronger financial incentives nization. cent of the first-year dues of each
to chapters to recruit new members. For many years the dues share to new chapter recruit.
It is also designed to eliminate the chapters has been a fixed amount: Letters to the NAS board from many
shortfall in NAS's membership de- $5.50 per member. But under the chapters--including ours--protesting
partment budget by substantially cut- new plan the amount will depend the new plan or requesting it be tabled
ting the dues share--the amount of upon the budget factors mentioned were effective only to the extent of
each member's dues that National above. If all the budget factors and delaying the start date six months
sends back to the member's local the membership numbers remained and inserting other minor changes.
chapter. the same the new figure would be by Darrel Whipple,
around $2.75 per member for chap- Willapa Hills Audubon, Longview, WA
The primary feature of the plan is the
concept of "net dues share." Net dues ter recruited members, and half of Editor’s Note:
is the money the membership-and- that, or $1.38 per member, for na- As you can see by studying the finan-
magazine budget has left over when tional recruited members. The other cial reports in the enclosed annual
all recruitment and renewal expenses, half of the dues share for national report, dues are not a major part of
magazine production and distribu- recruited members would go into a the Wichita Audubon budget. But
tion expenses have been deducted special fund for a state office. the lost revenue will have to be re-
from the total of membership dues, Because of the likely severity of this placed, and it will require the assis-
magazine advertisement revenue and reduction in chapter income from tance of all to assure a sound financial
mailing list rental revenue. dues share, National's plan includes a future for our organization.