FORCASTING:

Most important function of managing

Done to minimize risk arising out of an uncertain future which can beneglected if one tries to make
reasonable assumptions about the futurecourse.

Such estimation n of the future is called ForecastingDEMAND FORECASTING:

Demand forms the basis for all important managerial decisions.

A demand forecast is the prediction of what will happen to your company'sexisting product sales.

Demand forecasting is the area of predictive analytics dedicated tounderstanding consumer demand for
goods or services.

Demand forecasting involves ascertaining the expected level of demand fora particular period.

It facilitates planning of production, raising of finance, setting up of adistribution network, pricing

decisions, in assessing future capacityrequirements, etc.

The necessity arises because production of a commodity requires time andresources.Determination of

the demand forecasts is done through the following steps:

Determine the use of the forecast

Select the items to be forecast

Determine the time horizon of the forecast

Select the forecasting mode

To address these unique opportunities and challenges, Bharti Airtel established a far-reaching
outsourcing relationship with IBM that substantially mitigates its IT investment risks by giving IBM full
control and ownership of Bharti Airtels IT infrastructure and associated processes. By substituting
predictable operating expenses for risky, upfront capital investments, this strategy fundamentally
transforms the financial underpinnings of its business model. An equally important aim of this strategy is
to enable Bharti Airtel to focus its energies on growing, serving and retaining its customer base and
thus fully capitalize on Indias astounding growth surge.
Bharti Airtel knew that the key to capitalizing on its growth opportunities was

to establish deeper and more personalized relationships with its customers,

as well as to provide a consistent, high-quality customer experience. It further

realized that, from an IT perspective, the ability to integrate its diverse systems

and processes was essential. Bharti Airtel saw the flexibility of IBMs integration

approach and recognized the application of IBMs extensive portfolio of

middleware products and expertise in service-oriented architecture (SOA)

as an ideal match for its integration requirements.

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