ASSIGNMENT NO : 2

NAME : ALAMGIR YOUNIS ANSARI

REG: 2071047

SUBMITTED TO :

MAM.SAIMA HASSAN

TOPIC :

“5 types of Advertising Appeals”

Fear, Emotional, Humour, Musical and Scarcity .

NATIONAL COLLEGE OF BUSINESS ADMINISTRATION &ECONOMICS

Fear :

I have chosen FAIR MENZ ADVERTISEMENT, it is because the boy is

soo afraid not to go on fuction it’s a basic fear that is among boys ,that
they wont be liked among girls as their complexion is not fair ,but his
friend gave him Fair menz and said not to be afraid and when he uses
everything is changed for him and he is the main point of attention on
the function .

Humour :

I have chosen Godrej DVD player advertisement for this as it shows

the situations in which we are allowed to be shutdown our voices to
speak politely ,they showed reverse specially in case of * Muje CHoti
wali Pasand hai .”

Musical appeal :

Naz pan masala advertisement ,its short and full of song ,that we
remember for a long time .

Emotional :

In this it shows the relation of girl and father that she can be a son and
she proved it and FAIR & LOVELY HELPED HER A LOT and she become
a Airhostess and supports her family ,full of family emotion between
father daughter and mom .

Scarcity:

I have selected to adds one is electricity and other is energy

conservation of AC specially ,they are giving messeges that they are
scared resources to we must use it with care in electricity humour is
used while in Energy conservation the sitautaion is linked with the
other situation perfectly that if AC will be on low degrees ,local ceiling
fan will work otherwise it will shutdown due to lack of energy .