Beruflich Dokumente
Kultur Dokumente
Goals
Create three video per month to tell stories about the impact
GOAL 3: of kindness / other topics of around kindness. (End Period
November 2017)
Increase likes and comments with fans on Facebook to 3
GOAL 4: comments per post over the next three months. (End Period
November 2017)
Identify top 25 influencers on Twitter to build relationships to
GOAL 5: help blog, repost, and spread the word about the kindness
movement. ( End Period November 2017)
2. Personas
Name Age Gender Marital Status Occupation
Persona #6
24-32 Male Single Student / Part- Time Worker
Millennial Malcolm
Persona #7
Female Married Homemaker
Mom Amanda 26-40
3. Content Ideas
Announcements All Don, Rebecca, Stan All Inform/ Attract/ Engage 1x/ month
Quotes Traffic Mallory, Rebecca, Amanda, Georgia Facebook, Twitter, Instagram Inspire 1x / week
Fan of the Week Participation Mallory, Amanda, Georgia Facebook, Twitter, Instagram Engage 1x / week
Twitter Chat Participation Rebecca, Amanda, Georgia Twitter Engage 1x / quarter
Photo Contest Highlights Traffic/Participation Mallory, Rebecca, Amanda, Georgia All Attract/Inspire 2x / week
Create a graphic of mission statement Traffic/Donations Don, Rebecca, Stan, Malcolm All Inform/ Inspire 1x/ quarter
Videos to thank donors Donations Don, Rebecca, Gerogia Blog, Email Attract/Inform 1x / quarter
Photo mosaic video Traffic/ Participation Mallory, Malcolm, Amanda, Georgia Facebook, Twitter, Instagram Inform/ Inspire 1x / week
Short Video Interviews with photographers Participation Rebecca, Mallory, Amanda Facebook, Twitter, Instagram Attract/ Inspire Varies
Fill-In-The-Blanks Participation Mallory, Amanda, Georgia Facebook, Instagram Engage 1x / week
True or False Questions Participation Malika Facebook, Instagram Engage 1x / week
Notes