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Executive Summary
The idea for our clinic was born from our experiences in our first clinical rotation. We
found time and time again that young professionals were coming in to see us with
injuries from attending workout classes in the community. This gave us the idea to set
up a clinic where we could collaborate with instructors and healthcare providers that we
trust and that we would feel comfortable recommending to our patients. This
relationship would benefit all involved; the physical therapist as well as the providers,
but most importantly the patient. Our clinic would be placed in the heart of the
Rookwood area in hopes of becoming a dependable source of healthcare for the
booming young professional population in this neighborhood. Upon opening our clinic,
we will be under the same roof as a certified acupuncturist and licensed massage
therapist to create a symbiotic relationship amongst providers and offer our patients the
opportunity to address their health in a holistic manner. In our five year plan, we will be
adding weekly workout classes available through our attached workout studio, including
yoga, Pilates, Barre, bootcamps and more. This multi-disciplinary approach allows us to
promote the idea of complete wellness, and would allow us as physical therapists to
make recommendations to these providers that we know will provide the highest quality
care. Our marketing plan includes partnering with a massage therapist and
acupuncturist upon opening and establishing a client base through advertisements on
business cards, brochures, emails, and websites, as well as a social media presence of
Facebook and Twitter. A collaboration with the Oakley Recreation Center will also allow
us to build our cliental. We are asking the bank for $100,000 for the first three months of
our company opening the doors. Our budget (attached) shows our companys total
revenues after one year at $464,424, with total expenses after one year at $323,514.
This shows that we will acquire a total net profit of $140,910, clearly demonstrating that
we are a company worth investing in.
Productivity: 75%
Explain why:
Initially client base will not be as stable, so productivity will be less demanding
PTs will work with office coordinator to keep clinic and restrooms clean
Lunch and pt notes will be viewed as unproductive time
Job Description
Position Available: Physical Therapist
The Staff Physical Therapists role will entail various duties such as:
Building long-lasting relationships with patients, colleagues,
doctors/physicians/referral sources
Making autonomous decisions within corporate policies, state laws, and APTA
guidelines.
Tailoring each treatment plan to each individual based on tests and measures;
listen to their goals and aspirations and create a plan that works for them.
Providing the most effective, clinically superior physical therapy treatments,
evaluations, and related services as established by state law.
Provide effective discharge planning and adequate instruction on home exercise
programs.
Accurately document all elements of the treatment sessions and charges.
Taking the initiative in supervisory skills as well as the ability to interpret and
implement changes to resolve a variety of problems.
We have chosen to put Paramount Physical Therapy and Wellness Center in Rookwood
Commons. This is an up and coming neighborhood with most of the age distribution of
the population from 20 to 35 years old. Rookwood Commons is in the heart of a popular
area where people go to work, shop, eat, and exercise. Paramount will be located in an
already existing office building that has a free parking garage for all our patients.Our
clinic is going to provide a number of services to allow for the people of Oakley, Hyde
Park, and other nearby neighborhoods to live happy and healthy lives. There are some
physical therapy clinics in this neighborhood, but there is only one clinic that may pose a
threat to Paramount. That clinic is Beyond Exercise, which offers a variety of other
services besides physical therapy, including endurance coaching, nutrition, and running
and cycling services. Paramount is able to offer massage therapy, acupuncture, and
fitness classes in the future, which will set us apart from the competition.
Floorplan
Outcome Measure
Paramount PT values your feedback and input. If you could take a moment to answer the
following questions it would be greatly appreciated. We use this information to improve our
services and assist us in providing superior customer service.
Comments:
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Follow Up Visits and Quality of Care:
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Care and Outcomes:
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Yes No
3. I would be interested in
participating in a workout class
4. I would be interested in
participating in a therapeutic pool
exercise class
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5-Year Plan
Year 2
- Hire part-time PT aide to assist with cleaning equipment and facilities/assistance
to PTs when needed (salary- $12.00/hr)
- Purchase additional equipment (hydrocollator- $560, mini fridge- $140)
Year 3
- Contract experienced/approved instructors for yoga and exercise classes to rent
out the available studio space
- Increase PT salary by 8%
- Hire additional PT to increase number of clients (salary- $65,000)
Year 4
- Collaborate with Oakley Recreation Center to run therapeutic swimming classes
- Develop a Savings Incentive Match Plan for Employees (SIMPLE IRA)
Year 5
- Collaborate with Hyde Park Counseling Professionals to share pts/expand
marketing/provide holistic care
- Increase PT salary by 8%