St.

Joseph’s Evening College

It has been said that arguing
Department against
of Business international business is
Management
like arguing against laws of gravity.

5
We are the world!!
Preliminary Round—Subsidiary Company

The growth in International Business has been

more than 7% annually. A scope for
improvement, mind blowing performance on
stock market, the global effects on culture and
heritage – we’ve seen it all.
Diversities of all four corners of the country
make India an opportune place for international
International Business – Globalization business. Are you ready to go International??
Go India first!! Entrants are required to come
up with a comprehensive business plan for a
subsidiary company of an existing international
company. Apart from basic requirements, there
are no restrictions whatsoever on which
company to choose, modes of entry or amount
of capital. So just cut your brain loose from
monotony and spew your creative genius.

International Business is a
Welcome to India
fact of economic life.
Preliminary Round—Subsidiary Company

Requirements to Note
The subsidiary venture idea you choose must be a brand new one. The
company you choose must not have its foot in India.
You are required to assume that you and your teammate are foreign
nationals and are working for an international company. You have come
down here to India to set up this subsidiary company of the parent company
you work for.
It is totally left to the contestants to choose what they will describe in the
business plan. Scroll below for suggestions on what we would like to see in
the report and presentation.
Antaragni 2010

You are required to prepare a presentation and a comprehensive report for

the same. You are also required to prepare 3 (three) print advertisements
and 1 (one) video advertisement. Total time allotted is 8 (eight) minutes for
presentation.
Contestants are to submit 1 (one) soft copy (on a CD) and two hard copies of
the same to the event head before the event begins.
There is no leeway available for late submission.
International Business
 St. Joseph’s Evening College
Department of Business Management

The below are only suggestions of particulars that we would like to see in the Business plan. It is the
contestants discretion on what they would like to include in the Business plan presentation and
report 6

 Logo and Tag Line

 Executive Summary
 Mission and Vision of the Enterprise.
 Objectives: Financial, Social and Economic.
 Company Profile : Name, Domain, Location, Organizational Structure and Background/
 Strategies/Modes used to enter Business
 Feasibility: Market Study and Financial Feasibility.
 Risk Analysis
 Crisis Management
 Initial Capital / Startup Finances
 Facilities and Services provided for the employees.
 STP (Segment, Target and Positioning)
 SWOT Analysis
 Marketing Strategies and Budget for marketing
 Human Resource Break Up, Recruitment and Training
 Social Corporate Responsibility
 Projected Final Accounts for three (3) years and Break Even Point

Antaragni 2010

International Business