Beruflich Dokumente
Kultur Dokumente
Daniela Flores
RWS 1301
Professor Hernandez
WEBSITE ANALYSIS 2
persons. . .for the purpose of exploitation. (McLaughlin, n.d.) Every year, thousands of
individuals find themselves in the hands of traffickers. As of now, various organization have
been combating this horrific crime. The United Nations office on Drugs and Crime(UNODC)
could be an example of said organizations that are combating human trafficking. The UNODC
has a segment in their website addressing human trafficking and their contributions against it. I
will be analyzing the impact the layout of the UNODC webpage has on how we perceive the
content of the website, along with the rhetoric appeals one if able to find in its content.
Layout
When you first look at the UNODCs website youll see that it has a white background,
has no advertisements and that its content is centered, which helps the reader concentrate on the
websites material. At the very top of the webpage youll find the logo of the organization along
with a search bar. On the left side theres a list of the issues the UNODC is involved in which is
titled as Topics. On the right side information about the organization is displayed such as its
goals, commission, social media accounts etc. At the very center news about the organizations
contributions are displayed with captivating headlines thatll intrigue curiosity to the reader.
I found the article that I used by typing my topic on the search bar. I then was directed to
an article that the UNODC put together to inform the public about this crime. The layout of the
webpage of the article is basically the same as the homepage; that is the logo is at the top, the
issues the UNODC is combating are at the right and the white background remains.
WEBSITE ANALYSIS 3
Logos
One of the three rhetoric appeals I will be stating in my article is Logos. Logos is
basically the use of facts to persuade its audience through reasoning. The UNODCs homepage
is basically pure logos as its content is information about the organization. The article is also
complete logos as it states what constitutes to human trafficking, why its labeled a crime and a
description of human trafficking. Logos was used throughout this article and homepage as they
Ethos
The second rhetoric appeal is ethos. Ethos is the use of credibility to persuade the reader.
In both the homepage and in the article, I did not find this appeal. Ethos could be beneficial to
this article to make the content portrayed more credible to us. For instance, while describing why
human trafficking violates human rights, they couldve quoted an attorney that specializes in
representing human trafficking victims or the executive director of the UNODC to make it seem
more factual.
Pathos
Pathos is the last rhetoric appeal; pathos is the use of emotions to persuade. An image at
the very bottom of the article could be passed as pathos as the body language of the women in
that image could evoke feelings of sympathy as she can be portrayed in distress. Other then that
image, just like ethos, the homepage and the article of the UNODC lacked pathos. One reason
behind this could be for the fact that all the content is written in a monotonal manner.
The use of pathos would have contributed a lot to the UNODCs webpage as the
organization is combating crimes that can impact all of us. In the article, the use of pathos would
have made the message more compelling on why we need to act to stop human trafficking. The
WEBSITE ANALYSIS 4
addition of a testimony of a victim of human trafficking would have impacted the readers
emotion and had truly display how awful this crime is.
Conclusion
Overall the UNODC is a reliable website to gather information about the topics the
organization is involved in for example aids, terrorism, human trafficking, etc. The website is
easy to navigate as the content is displayed in a cohesive matter. The lack of ethos and pathos can
be justified as the UNODC is a very known organization that doesnt need any form of
persuasion techniques as they are not selling anything or asking for donations online as they get
donations through meetings they host with national leaders from all around the world. The
absence of advertisements also contributes to seeing the UNODC as a serious organization that
isnt money driven. Analyzing the UNODC website made me appreciate the efforts theyre doing
References
L. (n.d). United Nations Office on Drugs and Crime. Retrieved October 14, 2017, from
https://www.unodc.org/unodc/en/human-trafficking/what-is-human-trafficking.html