scan Gmai-TUES CHALLENGE: Which one of hese 261% beter? M1 Gmail Daniel Obikwelu TUES CHALLENGE: Which one of these did 281% better? Ramit Sethi Tue, Aug 22, 2017 at 11:02 AM Reply-To: ramit.sethi@iwillteachyoutoberich.com To: danobikwelu@gmail.com 1 you are having trouble viewing ths ema, lek here Hey Daniel, I'm going to talk more about GREAT WRITING for a few days. Not Hemingway and not formal rules about the subjunctive tense -- but battle-tested, everyday techniques you can use to make people WANT to hear from you. All these people out there are talking about weird webinar tricks and Instagram hacks, but writing is a skill you can (1) get better at, (2) use to improve your relationships, and (3) if you apply it to business, it can generate millions of dollars. | built a following of 750,000+ people - and an 8-figure business -- by mixing tactical advice with jokes about Indian parents and how | think buffalo wings add more value to the world than life coaches You can write better and it will improve your life. Here’s an example of using better writing at work. | got an email from a guy, Kurt, who works in human resources. Look what he said: @6t'm in HR, which is 20% comprised of sending out lots of information about inscrutable crap that very few people care about. My job is to make people care about it (or, barring that, to at least get htps:iimai google. comtmailu0/7ui=28ik=9757 1a jsver=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsimi=1500b26309... 6seanot7 Gmai-TUES CHALLENGE: Which ane of hese 281% beter? people to read it). So my tactic is to make the emails ridiculous enough so that people actually enjoy reading them. Coworkers across the company actually tell me (unsolicited) that they look forward to opening emails when they see that they're from me.2? ARE YOU READING THIS!? WRITE BETTER AND PEOPLE WILL EVEN BE EXCITED TO READ YOUR HR EMAILS. Great writing sets you apart from everyone else + At work. As a hiring manager, if | see 2 job candidates and one is a better writer, I'd hire the better writer every day. You can be great at your job, but if you can’t communicate, your career will plateau. In dating. God, stop being boring. You can send better text messages and emails to your friends. Last year we rewrote the copy on this guy's dating profile and got him 4x as many dates. With your friends. You get two party invites, which one would you attend: "Wanna watch the game? Kyle's here" or "Hey, my BBQ Olympics party is on! You should come. We've got the rooftop patio reserved and | made a cocktail for you.” Simple changes, instant results. Let me give you a before-and-after example with real numbers. This is a business example from my student Colleen Carroll's business, Innovative Reading, a site that helps parents teach their children to enjoy reading. Colleen is a student in Cail to Action, our premium copywriting course. Take a look at the two images below. They're two different versions htps:simai google.comtmailu0/7ui=28ik=9757 Ifa jsvor=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsimi=15e0b26309... 216aranoi7 ‘Gmall- TUES CHALLENGE: Which one ofthese dé 261% better? of a landing page. At a glance, they both look similar. But one of them performed 281% better than the other. That's nearly 3x as many email subscribers. Version A: aati [h = i Does your child hate to read? Does he evo reading at all cons? Ish ghd to Whox or TVand refusing to pick epabook? {be Cather Cara Over the pst 6 ya nih handed fae tke romteng rtrd 8 anda to peng onrexdag tabi ated toed NOW att will help your chilé eee td 4, 1 show you with only 10 minutes 2 night seve i + New at beast non een tg tng — bg WR {ont ool tld thet erg ning etree mr ne Version B: MI Is your child a = struggling reader? Get our free special report, 2 Simple Practices for Improving Your Child's Reading Skils in Week Learn the insider techniques to help yeu child, from a highly successful reading specialist htps:simai google comtmailu0/7ui=28ik=9757 Ifa jsver=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsimi=1500b26309... 215222017 Gmall-TUES CHALLENGE: Which one ofthese 21% beter? Which one do you think brought in nearly 3x more subscribers? And more importantly, why? Take a close look at the two versions and I'm sure you'll be able to guess. Version A outperformed Version B by 281%. On the surface, that seems insane. That means her reach, her audience, and her long-term revenue more than tripled overnight But this isn't magic or luck. When you break it down, it makes perfect sense Compare the two pages Version A is a masterpiece -- not because the copy is perfectly polished or because she uses the perfect grammar -- but because it shows a deep understanding of the customer: 1. It paints a picture that resonates with her customer. Anyone who's going to buy this product has had a lot of fights with their kids about getting away from the TV / Xbox / iPad and picking up a book. n It's credible. At a glance you can see her academic credentials, she has 15 years' experience, and that she has happy customers. If someone is going to trust you with their child, that kind of credibility is vital e . It promises to solve their problem NOW. Look at the offer. One week, 10 minutes a night and your child will love reading. In other words, if they commit an hour the problem goes away forever. Without changing her product one bit, she increased email subscriptions by 281%. To put that in perspective, if you changed the way you write anything -- emails, sales pages, even text messages - - you could massively improve the number of people who responded. htps:iimai google comtmailu0/7uix28ik=9757 Ifa jsver=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsim=1500b26309... 45sano? Gmai-TUES CHALLENGE: Which ane of hese 281% beter? You could get recognized at work. You could grow your business in a huge way, You could go on more dates ~ or better dates. All from getting a little better at writing, That's why you hear the real experts and successful business owners spend so much time talking about copywriting. But | don't want to just talk. | want to show you. You ever wonder how | write emails like this one? (The one you're reading right now, Daniel.) I decided to show you a real, behind-the-scenes video where | write an entire email right in front of your eyes. We captured the entire creative process. I'll send you that video tomorrow. Keep an eye out, -Ramit PS. Here's some more amazing copy: + What do you think of this Tinder profile? + How do you sell fish oil, a product with no clear benefits? Great examples here from Triton Fish Oil and Onnit Krill Oil. Study them carefully. What do you notice? + Seen any amazing copywriting lately? Send me a link. And most importantly, I want you to start thinking about how important it is to become a better writer. If you spend even a couple weeks on this, it will change your life htps:iimai google. comtmailu0/7ui=28ik=9757 Ifa jsver=NQSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsiml=15e0b2639... 516222017 {Gmail TUES CHALLENGE: Which one of these ais 281% better? This omall was sent to danobikwelu@gmall.com by ramit@iwillteachyoutoborich. 2269 Chestnut St. Sute 160 San Francisco, CA, 94123, USA, ‘Te change your email address, senda request to support@inilteachyoutoberich com. ‘cok unsubscrba, hps:imal.google.comMmalu0/7ui=28i