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!
4TH ANNUAL
TheVCorporate Responsibility Reporting & Communications Summit
Advance your sustainability
reporting to the next level of
stakeholder engagement
EXPERT SPEAKERS INCLUDE:
25-26 NOVEMBER 2010 > REGENTS PARK MARRIOTT HOTEL, LONDON

www.ethicalcorp.com/reporting

✓ Discover the secrets of putting the “–ing” in reporting


– Why a static annual CR Report isn’t enough anymore, and
what more you need to do
✓ Beyond debating integrated reporting as a concept
– Get the facts from companies who have adopted it
✓ Harness the power of social media – Understand the need
to ‘communicate with’ rather than ‘report to’ stakeholders
✓ Learn the art of effective communications – By creating
bespoke messages and reports that directly answer stakeholder
concerns
✓ Better link up communications efforts internally
CO-SPONSORS
– To avoid making unrealistic / false commitments externally

aa
TESTIMONIALS FROM THE 3RD CR REPORTING & COMMUNICATIONS SUMMIT IN 2009
'VERY IMPRESSED - Excellent speakers with good, frank opinions cutting through the waffle. Much more
practical than I expected.'
Kate Lloyd-Williams, IFC and Prosperity Initiative

'EXCELLENT! Relevant and diverse presentations covering all of the key issues that I wanted to hear about' ORGANISED BY
Ben Butler, BDO

'VERY GOOD overall. Informative – have something to take back to the office and may influence the way
we report next year'.
Jane Baptist, The Crown Estate

The only CR reporting and communications event you need to attend this year!
Get the most out of this conference by making sure both CR and communications teams attend

Of the 5,227 readers who took part in GRI’s Readers


& Reporters 2010 survey, half use CR reporting to
t OUR 4
invest/divest in an organisation
GUARANTEES
TO YOU
t A POWERFUL AGENDA THAT
Dear Colleague,
REFLECTS THE EVOLUTION OF
format as much as in CR REPORTING:
One of the biggest shifts in CR Reporting this year is in
content. A research by Conran Design Group in 2009 found
increasingly moving away from traditional print media
own primary research with more than 30 senior CR repor
whom indicated a departure from the traditional printe

In fact, none of the executives we surveyed could say


d
that CR annual reports are
. This trend was confirmed by our
ting professionals, most of
format.

with confidence exactly how


1 Focusing Day One’s agenda on
Reporting and Day Two on
Communications allows both sides to
be discussed in great detail, whilst
complimenting and connecting the
dots between the two. After months
of research with leading figures in
s they belong to or if anyone your industry, we are confident the
many people read their reports, which stakeholder group agenda features every one of the key
ever read the reports cover to cover. challenges you are faced with right
now. You will take away powerful
model appears to be creaking at
The traditional one-way, annual printed CR Reporting new strategies and solutions to
ss against challenging
the seams, especially so when expected to deliver progre
address your most pressing CR
tations. reporting and communications
sustainability targets and ever-changing expec challenges.
will show you how to take your
The 4th CR Reporting & Communications Summit t AN UNRIVALLED LINE-UP OF
holder engagement.
sustainability reporting to the next level of stake EXPERT SPEAKERS:
To match the practical purchase of the
– Encourage investment
Improve dialogue – Exceed stakeholder demands

2
event, we have made sure that
speakers come not just from the
effectively. Issues such as more
Day One will focus on how companies can report more sustainability side but also the
ting will be discussed in great
frequent reports for key stakeholders and integrated repor
marketing and communications side.
ce case studies from leading The 4th CR Reporting &
detail. You will get real-life examples and best practi Communications Summit brings you
s & Spencer, BP, L’Oreal,
companies such as Vodafone, Anglo American, Mark over 20 senior practitioners drawn
many more…
SABMiller, The World Bank, DSM, Sainsbury's and from the retail, electronics,
telecommunications, mining,
of ‘communicating with’
Businesses are beginning to recognise the need and value
constructions, beverage industries
Day Two will focus entirely on and more.
rather than ‘reporting to’ their stakeholders. That is why
CR Communications. t AN EXCELLENT NETWORKING
Centrica, Marshalls, EDF Energy, OPPORTUNITY:

3
Get insights from innovative companies such as Sony,
the viewpoints of their corporate Ethical Corporation events are
The Body Shop, De Beers plus many others. Through renowned for bringing together
you will gain an understanding
reputation, marketing and communications executives, communities of decision makers,
tency and accuracy in all CR
of how they work together with CR teams to ensure consis giving you the best chance to fill your
contact book and establish meaningful
messages that go out. relationships. No other CR reporting
websites will be analysed to event over the next twelve months is
Another highlight is the live critique session where CR as big as this Summit, and we are the
isations.
reveal what works and what doesn’t for today’s organ only conference to provide two-days
of business-focused networking with
Ethical Corporation’s CR
Over 600 executives have attended and benefited from this level of CR reporting and
re of their value. To avoid the
Reporting and Communications Summits – a clear measu
communications experts.
e your ticket today.
risk of ending up on the waiting list, make sure you reserv t DYNAMIC AND INTERACTIVE
I look forward to seeing you in London, 25-26 Novem
ber 2010! SESSIONS:

4
You will not be talked at. This
Kind regards, conference is a fully participatory
experience. The sessions are fully
er
rget - regist
interactive, with questions

P.S. Don't fo
throughout, and the opportunity for

tember to
by 24th Sep
you to get your voice heard and
concerns addressed by leading figures

save £400
Cora Ng from your industry.
Conference Director
Reserve your place today!

Got any questions? Contact conferences@ethicalcorp.com or call +44 (0) 207 375 7575
Fresh perspectives and practical advice on corporate responsibility reporting and communications

Who will you meet at the conference?


Here’s a breakdown from 2009's CR Reporting and Communications Summit attendees:

■ C-Suite ............................13% ■ Corporate ..........47%


■ VP / Head / MD ..................22% ■ Service Provider....37%
■ Director ............................7% ■ Government /
Academic/ NGO ....16%
■ Manager ........................30%
■ Advisor/Executive/Specialist ..18%
■ Others ............................10%

Last year's attendees included:


A.P. Moller-Maersk ..............................Group Relations, Communications Lafarge Aggregates ....................................................Regional Director
ABN AMRO Bank ............................................Head of Sustainability Asia Lego System................................VP Corporate Governance & Sustainability
ArcelorMittal..................................................................SRI Manager L'Oreal................................................Director Sustainable Development
Aviva Investors..................Head of Sustainability Research and Engagement Molson Coors Brewing Company............Corporate Responsibility Business Partner
BAE Systems ........................................Corporate Responsibility Manager Nestlé UK............................................................Head of Public Affairs
BG Group ....................................Sustainability Communications Manager PepsiCo UK & Ireland ..............................Head of Corporate Responsibility
Boots UK................................................................Group Head of CSR Pfizer ....................................................Stakeholder Strategy Executive
BP......................................................Sustainability Reporting Manager Peugeot Citroen ............Sustainable Development Communications Manager
British American Tobacco ........................Sustainability Reporting Manager Rabobank ..........................................Senior Manager CSR - CSR Division
Centrica ..................................................Corporate Reputation Manager Rio Tinto ........................................Chief Adviser, Policy and Performance
Eastman Chemical Company ..........................EMEA Sustainability Manager Shell International ....................................Sustainability Report Manager
GlaxoSmithKline ..........................................Manager, EHS Data Analysis TUI Travel ....................Sustainable Planning and Communications Manager
H&M ..........................................................................Project Leader Virgin Media........................................Director - Corporate Responsibility
Henkel ........................................................Manager CSR/Sustainability Vodafone ..............................................Global Head of Health Solutions

SOLUTION AND SERVICE PROVIDERS Well, ask no more! Secure a sponsorship or exhibition
package at the 4th CR Reporting & Communications Summit and
– ever find yourself asking these you’ll be guaranteed to meet and do business with our focused
kind of questions? and senior audience of CR reporting and communications
professionals – all of whom need your solutions and services!
❯ WHERE can I find new customers for my CR reporting and
communications products and services?
Get your products and services seen by the right people!
❯ WHICH emerging challenges will offer my business • Over 8 hours of face-to-face networking time
lucrative opportunities going forward?
• Intimate networking environment – 8 exhibition booths,
❯ WHICH partnerships will allow me to take my solutions into all coffee breaks and evening drinks reception will take
new markets and add significantly to my bottom line? place in the exhibit/networking area

Secure your place NOW, • Address delegates and raise your profile with a
50% contact Andrew Bold speaking/sponsorship position – 10-15 minute presentation
ALREADY SO on +44 (0) 207 375 7188 + focused 40 minute panel Q&A
Contact u LD!
sn or email
secure your ow to
• Online pre-conference e-networking centre – chat with
spot! andrew.bold@ethicalcorp.com attendees before the conference

Check the website for frequent updates on who's confirmed to attend this year! www.ethicalcorp.com/reporting
DAY ONE 25 November 2010
REPORTING BREAKOUT SESSION 1
PLENARY 1 One size does not fit all: Case study: How BP's
Is one-way CR reporting dead? Bespoke reports for sustainability reporting
Stakeholders today demand up-to-the-minute key stakeholders is responding to the Gulf
information about CR activities, making timely
CR reporting a ‘business critical’ rather than a Different stakeholders are interested in of Mexico incident
‘business optional’ issue. Many businesses have different issues and expect their desired
Join us at this session as BP discuss in
recognized that the traditional one-way annual information to be presented in a way that
detail the role sustainability reporting is
CR report doesn’t match today’s expectations addresses their unique needs. This session
playing in their response to the recent Gulf
for almost instantaneous information, and will show you how to tackle this challenge
have found that this requires a change in of Mexico incident.
by producing smaller bespoke reports for
reporting tactics. your key stakeholder groups. Attendees • Hear about the different measures BP
Attend this session to discover: will: are putting in place to ensure their CR
• How CR reporting is evolving globally and get reporting meets their stakeholders'
• Discover how to use bespoke reports to
the latest on key reporting trends demanding expectations
reach out to non-CR specialists and
• How investors/analysts are using CR reports to deliver a convincing message • See how BP use CR reporting to answer
make critical decisions (and how they’re not) tough external questions and provide
• Learn what factors to take into account
• How shorter forms of communications (E.g. transparency around its non-financial
when deciding which group deserves
social media, quarterly briefings) have started operating performance
their own individual report
to play a more prominent role in reporting • Hear about tried-and-tested
• Receive tips on how to minimise the
• What are the benefits and pitfalls of print vs. mechanisms of sustainability reporting
business processes involved in creating
online reporting - stakeholder engagement, internal
individual reports
SABMiller – Andy Wales, Group Head of Sustainable championing and research - applied in
The World Bank – Judith Moore, Head of
Development exceptional circumstances
Corporate Responsibility
Vodafone – Chris Burgess, Corporate Responsibility Director BP – Louise Tyson, Sustainability Reporting
Sainsbury’s – Ben Eavis, Corporate
M&S - Rowland Hill, Corporate Social Responsibility Responsibility and Ethical Trading Manager Manager
Manager
BREAKOUT SESSION 2

PLENARY 2 Unravel the KPI puzzle Stakeholder panels:


What does integrated in CSR How to ensure they add
reporting mean in real life? The UN Global Compact-Accenture CEO Study value
Nearly 80% of the world’s largest 250 companies in 2010 revealed that 76% of CEOs consider Trusted stakeholder panels can offer
now report CR performance, with 4% of them the merging of sustainability and financial companies valuable insights for managing
reporting on an integrated basis. metrics in reporting as an important step in
market uncertainties and help companies
This figure continues to rise as regulatory and reaching the ‘tipping point’ where
move from costly confrontation to
other reporting initiatives embrace the integrated sustainability is embedded within core
collaboration with their critics.
reporting concept. For example, the recently business strategies.
formed International Integrated Reporting Don’t miss this valuable session if you
One critical step in meeting this goal is
Committee (IIRC), the EU Directive on Transparency, want to discover how to:
identifying which KPIs will deliver a
The Global Reporting Initiative (GRI) and sustainable
investors associations such as EUROSIF, all support complete picture of progress and • Determine whether multi-stakeholder
the concept. You won’t want to miss this achievement to your stakeholders. During panels or multiple panels of single
informative session where you will be treated to a this session, you will learn how to:
stakeholders is most appropriate for
broad view of the current state of play, including: • Choose KPIs driven by materiality and your company
• An analysis of the value, benefits and business objectives rather than
drawbacks: Get the facts from companies who promotional value • Define the aims of stakeholder
have adopted integrated reporting and the • Map out relationships between different panels: Are they there to review
results achieved so far indicators to highlight connections of reports or challenge the focus of your
• A view into today’s best practices on how to different projects and initiatives organisation
ensure your integrated report reflects your • Define KPIs that reflect specific issues
organization’s sustainability strategy • Recruit the right panel members to
unique to your business encourage an open and honest
• Crucial tips you need to know to avoid diluting
• Bring CR KPIs into monthly board dialogue
the sustainability message when compiling an
integrated report discussions to fully embed sustainability
in the corporate agenda • Use feedback to pinpoint key
Philips - Simon Braaksma, Senior Director stakeholder concerns and re-shape
DSM – Jacqueline van Zundert, Associate Corporate The Body Shop - Simon Henzell-Thomas,
Sustainable Development Manager your CR focus accordingly
Secretary
Anglo American – Marcelo Esquivel, External Affairs and SGS - Rebecca Bowens, Global Product Manager, British American Tobacco – Jennie Galbraith,
Communications Manager Sustainability International Sustainability Manager

Got any questions? Contact conferences@ethicalcorp.com or call +44 (0) 207 375 7575
www.ethicalcorp.com/reporting DAY TWO 26 November 2010
BREAKOUT SESSION 3 COMMUNICATIONS
The key to CR reporting Overcome unique PLENARY 1

success: Data collection challenges faced by Getting results from your


and data quality multi-national corporations CR communications
Whether your company is producing its very first Multi-nationals and conglomerates face Customers and other stakeholders have
CR report, or whether this is the sixth one, data additional challenges when it comes to CR ever-changing expectations on how
reporting. E.g. At what level should CR organisations perform on the sustainability
collection requires continuous attention and
reporting be managed — corporate, regional, and social responsibility fronts. Instead of
improvement. This session will provide you with business unit or local level? At this session, reinventing the wheel, attend this session
detailed information on how to: find out how a global company such as L’Oreal to learn what has worked and what has
• Integrate real-time data efficiently when tackles the following questions: not worked for other CR communications
faced with multiple approval processes • With numerous CR projects and local teams.
initiatives taking place around the world, How do you use your communications to get
• Ensure quality by thoroughly understanding how do you select which project to
the hierarchy of information for auditing data credit for the things you have done, and win
communicate without the risk of support and encouragement for the things
• Determine the required depth of discouraging others? you have still left to do?
granularity and detail needed for your data • What kind of reporting processes can Presenters for this session will discuss:
• Coordinate internally to ensure all be put in place at a regional or local level
to allow easy analysis in the end? • Common denominators seen in successful
data meets the same high standards CR communications
• What systems to put in place to ensure you
Produce World – Adele Carroll, Group receive all necessary and accurate data from • Case studies from different industry peers
Environmental Manager different parts of the world? you can benchmark against
IHS – Michael Haecker, Information Technology L’Oreal – Francis Quinn, Director Sustainable • How to avoid the five most common
Consultant Development mistakes that can turn a company’s
communication attempts into a disaster
Marshalls – Chris Harrop, Group Marketing Director
Investors’ growing interest in CR Reporting Business Respect – Mallen Baker, Founding Director
• The Black Sun study released in June 2010 reveals that 88% of institutional investors say the annual
CR report is the most credible reporting tool to help them to make better investment decisions. Ethical Corporation - Toby Webb, Founding Director
• In February 2010, the international investor coalition with more than $2.1trn (€1.5trn) of assets
called for better corporate reporting about environmental, social and corporate governance (ESG)
activities.
• The newly launched UK Stewardship Code, the first of its kind in the world, means PLENARY 2
UK investors are under increasing pressure to engage with company boards about non-financial risk.
This means investors today are more likely to be interested in information from companies about
Live critique: What does
environmental, social and governance risks. good online CR practice
look like?
Acknowledgements to our Panel of Experts CR reporting technologies are transforming
This is not a vague or ill-defined agenda, it is the result of months of primary research and interviews the way CR reports are developed, written
conducted with over 30 senior CR Reporting and Communications experts across different industries. We and presented. Understanding what works
would like to express special acknowledgement to our panel of experts who have really helped us zone and what doesn’t work in an online
into the core topics of this agenda: environment is critical in ensuring your
★ Lego, Helle Sofie Kaspersen – Vice President ★ AstraZeneca, Richard Ainley – Procurement communications are presented in the most
★ Nestlé, Hilary Parsos – Senior Manager, Compliance Manager effective manner.
Global Public Affairs ★ Virgin Media, Stuart Poore – Director At this session, our experienced experts will
★ Sanofi-aventis Monsanto, Didier Terrolle Corporate Responsibility dissect, criticise and analyse a select group of
– Project Director ★ Experian, Annemarie Shillito – Head of existing CR websites. Presenters will also discuss:
★ M&S, Rowland Hill – Corporate Social Global CR • Content vs. Functionality, and how to ensure
Responsibility/ Sustainability Manager different stakeholder groups can easily
★ Centrica, Jeff Oatham – Corporate Reputation
★ Maersk, Susanne Nielsen – Assistant General Manager acquire the information they need
Manager, CSR • Effective website structure, navigation
★ Rexam, Jon Alder - Head of Operational
★ JTI (Japan Tobacco International), Alina Excellence and communications – what does it look
Marinescu - Corporate Affairs Manager like?
★ BAT, Verity Lawson – Sustainability Reporting ★ Prologis, Sarah Martinez, Vice President of
Corporate Responsibility • How to make your CR website more
Manager
★ Business Respect, Mallen Baker – Founding stakeholder-focussed and avoid the danger
★ Lottomatica, Tania Milesi – Corporate Social of just placing all CR related info on one
Responsbility Director
single page
★ Beyond Business, Elaine Cohen – Co-Founder ★ AMEE, Gavin Starks – Founder
INSEAD – Craig Smith, Chair in Ethics and Social
★ Schuttelaar, Loek Dalmeijer – Junior Advisor ★ Credit 360, Alistair Blackmore – Corporate Responsibility
Sustainability Social Responsibility/Sustainability Manager
Context - Simon Propper, Managing Director
www.ethicalcorp.com/reporting
Harness the power of Improve CR Ensure consistent CR
social media for CR communications to better communications through
communications engage stakeholders improved internal
With half a billion active users on Facebook In GRI’s 2010 survey, when asked the alignment
and 75 million on Twitter, the potential of purpose of reporting, CR report readers scored
stakeholder engagement via social media ‘engagement’ at only 41% whilst report Inconsistent CR messages and
channels and the impact they can have on authors rated it at 59%. This discrepancy misinterpretation of CR commitments have
your campaign is indisputable. challenges the accepted view of reporting as resulted in a slew of PR disasters, most of
Despite the obvious, research shows that many an effective stakeholder engagement tool. which could have been easily avoided if CR,
companies simply are not taking advantage of The communications function has hence stepped communications and corporate affairs were
the social media tools available to them. A up in importance as companies begin to realise able to work more closely together.
survey in May 2010 by Furlong PR found that that this is where the real engagement happens.
only 23% of FTSE 100 companies have a Twitter Through the viewpoints of speakers coming
account. Of those who have an account, many • Learn how to decide what role the CR
from two very different background, hear
have yet to integrate this communication report should play in the overall CR
method into the organisation’s overall communications strategy. Should it drive CR • Why it is crucial to keep other teams
strategy. In fact, 78% of corporate websites for communications or simply serve as one of updated about progress, policy and other
FTSE 100 companies lack even basic social multiple channels for communication CR developments
media functions, such as a blog or an RSS feed. • Discover how to create synergies between
CR communications and CR reporting • How to create processes that would
This session will show you how to create
dynamic, real-time conversations with your assist internal collaborations on CR
• Get tips on how to decide which report
stakeholders that will allow you to reach new messages should be highlighted and via communications
audiences and reach a new level of which channel of communications • How to use the viewpoints of different
engagement. You’ll learn about: Centrica – Jeffrey Oatham, Corporate Reputation teams to strike the right balance between
• How to use social media as a means of Manager openness, transparency and competitive
reinforcing select messages from your CR
advantage
report
• How to effectively engage stakeholders EDF Energy - Mark Bromley, Head of Business
through social media by developing Performance & Internal Control
two-way CR conversations De Beers - Nicky Black, Corporate Citizenship
• How to take advantage of the peaks and Manager
avoid the pitfalls of social media from a
corporate perspective
• How to use social media to better identify
emerging issues Get to know the other delegates at the
Sony – Emily Niccoll, General Manager, networking drinks reception
Environmental and Communications

MAKE THE MOST OF THIS CONFERENCE WITH OUR GROUP DISCOUNTS


With the amount of sessions, unrivalled networking and information to be gained, the more members of
your team that book, the more your business will benefit. Get the most out of this conference by making sure
both CR and communications teams attend. Bring along your team and benefit from the following discounts:


A Buy three conference passes – get the fourth one free

B Buy four conference passes – get one free conference pass + a free subscription
to Ethical Corporation magazine


C Buying five or more passes? Get in touch with Cora Ng, Conference Director to find out more:
cora.ng@ethicalcorp.com

§ Check the website!


We will be updating the conference agenda up until the day of the event.
Make sure you sign up to receive the latest news on speaker additions and a full list of
confirmed delegates for this event.
www.ethicalcorp.com/reporting

Interactive Sessions + Hardhitting Keynotes + Practical Case Studies + Excellent Networking Opportunities
REGISTER NOW
The 4th Annual Corporate Responsibility Reporting & Communications Summit 25-26 November, London
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Places are limited, don’t miss out on your chance to attend. Register today!
Dynamic and innovative sessions you won't find at any other CR reporting events!

!
4TH ANNUAL
TheVCorporate Responsibility Reporting & Communications Summit
Advance your sustainability
reporting to the next level of
stakeholder engagement
EXPERT SPEAKERS INCLUDE:
25-26 NOVEMBER 2010 > REGENTS PARK MARRIOTT HOTEL, LONDON

www.ethicalcorp.com/reporting
✓ The best speakers: Over 20 senior reporting, sustainability, communications
and corporate affairs practitioners – drawn from the retail, electronics,
telecommunications, mining, constructions, beverage industries and more…
✓ Business-specific answers: A unique opportunity to learn from peers facing
the same CR reporting and communications challenges as you
✓ Practical corporate case studies: Get the latest from your peers on how they’re
updating their reports to keep up with ever changing stakeholder demands
✓ More active participation: Our innovative and dynamic sessions are structured
with plenty of time for audience participation in debate and discussion
✓ Unrivalled networking opportunities: Build lasting relationships with senior
sustainability and communications executives – from your industry, and beyond

CONFIRMED SPEAKERS as of August 2010. To receive the latest speaker


additions, sign up to www.ethicalcorp.com/reporting
Vodafone, Chris Burgess, Corporate Responsibility Director DSM, Jacqueline van Zundert, Associate Corporate
Philips, Simon Braaksma, Senior Director Secretary
SABMiller, Andy Wales, Global Head of Sustainable EDF Energy, Mark Bromley, Head of Business
CO-SPONSORS
Development Performance & Internal Control
L'Oreal, Francis Quinn, Director Sustainable Development BP, Louise Tyson, Sustainability Reporting Manager
Centrica, Jeffrey Oatham, Corporate Reputation Manager The World Bank, Judith Moore, Head of Corporate
Responsibility
M&S, Rowland Hill, Corporate Social Responsibility/
Sustainability Manager Marshalls, Chris Harrop, Group Marketing Director
The Body Shop, Simon Henzell-Thomas, International Sainsbury’s, Ben Eavis, CR and Ethical Trading Manager
Sustainable Development Manager Sony, Emily Niccoll, General Manager, Environmental
Produce World, Adele Carroll, Group Environmental and Communications
Manager Business Respect, Mallen Baker, Founding Director
British American Tobacco, Jennie Galbraith, International INSEAD, Craig Smith, Chair in Ethics and Social ORGANISED BY
Sustainability Manager Responsibility
De Beers, Nicky Black, Corporate Citizenship Manager IHS, Michael Haecker, Information Technology
Anglo American, Marcelo Esquivel, External Affairs and Consultant
Communications Manager SGS, Rebecca Bowens, Global Product Manager,
Context, Simon Propper, Managing Director Sustainability

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