Marketing Project

Idea Generation and Screening

PGDM-6

Submitted By -

Shiksha Negi

Aniruddha singh

Mayank Lalwani

Shubham Gupta

Apurva Sinha
 IDEA GENERATION
MAYANK LALWANI IDEA
I want to introduce new product light hair oil with five features having Extra
Nourishment, makes shiner hair, Control Hair Fall, having Vitamin-E, helps to
Grow Faster hair.
It is also has features like No nonstick hair, no unpleasant smell of oil, has
Ayurvedic herbs to procure and give fast relief.
It will be premium quality where there will be no compromise in the quality of
product. Where price is some amount less against competitor.
Product having attractive packaging with 3 layers
1st is laminated with thin polyphony,
2nd is Thick colorful cardboard (having all necessary information in box of
cardboard)
3rd is bottle of oil contains oil as well as colorful print as well as necessary details
of product; it also has how to use information etc.

SHUBHAM GUPTA IDEA

Baby food products in India witnessing a rapid growth and growing by 10-12% a
year India has a largest population in Asia. India is going to high literacy rate year
by year and parents are more aware about the increase nutrition and industry is
making R&D for making healthier baby food which make their child strong
mentally or physical.
We make a baby food for kids age segment from 6month to 6 year in primary
stage if we get success in then we make for other age segment in various
economic package and it is for all income segment people and USP of this
product is we provide in shape of numerical (91234567890) and
alphabets (abc) concept of this product up to age of 6 years in school teach
them identification of numerical and alphabets we want children during the
eating they will learn something. Our ingredients for making food are omega-3
acid, honey, milk, coconut and some herbal things.
APURVA SINHA
I want to introduce a bubble gum which can satisfy the hunger of the individual. It
will contain extracts of dry fruits, juices, biscuits and chocolates. It will be
available in reasonable price and it will help to feed your hunger. As India is
known for its wide verity of food consuming country so this will create revolution
in the bubble gum industry. Chewing gum is the fastest growing product in
confectionary. India has one of the fastest growing gum categories worldwide.
According to AC Nielsen, the size of India's total gum category is around Rs 1,000
crore. Chewing gums and bubble gums account for approximately 44% and 56%
of the category respectively. In India the bubble gum segment is larger than the
chewing gum segment, whereas in the rest of the world it is the other way round.
The changing perception of Indian consumers is the biggest reason for this
growth. Chewing gums have now moved on from being popular among kids
category to the adult category as well.

ANIRUDDHA SINGH IDEA

(Safety tools condom)
Tag line = The elements of pleasure
In todays market there is much type of condoms or condom companies are
available and they are doing well.
But they are using polyurethane to increase elasticity and polyisoprene it is
cheaper than latex and they are also using silicone because thicker than latex
stronger than any other current condom material.
Now I am going to tell you something about my product and uniqueness of my
product
We are not going to use this type of material which other companies are already
using and we will make a different condom.
We are going to use membrane from inside of sheep intestines called the cecum.
People have been using animal gut like cecum to make condoms for hundred
years because its very durable, thin, and they conduct heat really well .one
problem is also there with this product is that it does not protect against the viral
STDs STIs like HIV for this we can add pure natural latex which is extract by plants.
And now this is our uniqueness that this the fully BIODEGRADABLE condom with
RADIUM with some new AUBERGINE flavor range.

SHIKSHA NEGI
An app which will provide the platform to those who want to buy or sale the old
books, this will help book lover to buy more books on affordable price. It is an app
which will provide information of available buyers and sellers of any book. The
offer price of the book will be mentioned there and buyers will be able to bargain
with seller.
It will be like olx, buyers an seller will meet to conduct transaction. Buyers and
seller both can filter according to the range of location. Usually when we take
book on library basis, seller earns 15%-30%. With the help of this product both
buyer and seller can get the benefit of at least 10%-15%.

IDEA SCREENING
1. Hair oil idea:-

FACTOR RELATIVE MARKS(HAIER RELATIVE

WEIGHT OIL) WEIGHT*MARKS
ROI 25% 3 .75
LACK OF 15% 2 .3
COMPITETOR
COST OF 20% 5 1.00
PROJECT
RECOVERY 10% 6 .6
PERIOD
REALISTIC 15% 5 .75
UNIQUENESS 15% 3 .45
TOTAL 100% 3.85

2 .Selling of old book through online platform also binding service is also available-

FACTOR RELATIVE MARKS(HAIER RELATIVE

WEIGHT OIL) WEIGHT*MARKS
ROI 25% 6 1.5
LACK OF 15% 5 .75
COMPITETOR
COST OF 20% 6 1.2
PROJECT
RECOVERY 10% 5 .5
PERIOD
REALISTIC 15% 4 .6
UNIKENESS 15% 7 1.05
TOTAL 100% 5.6
3. Safety condom ideas-

FACTOR RELATIVE MARKS(HAIER RELATIVE

WEIGHT OIL) WEIGHT*MARKS
ROI 25% 3 .75
LACK OF 15% 4 .6
COMPITETOR
COST OF 20% 3 .6
PROJECT
RECOVERY 10% 5 .5
PERIOD
REALISTIC 15% 4 .6
UNIKENESS 15% 3 .75
TOTAL 100% 3.8

4. Idea of baby food-

FACTOR RELATIVE MARKS(HAIER RELATIVE

WEIGHT OIL) WEIGHT*MARKS
ROI 25% 4 1
LACK OF 15% 3 .75
COMPITETOR
COST OF 20% 2 .4
PROJECT
RECOVERY 10% 4 .4
PERIOD
REALISTIC 15% 3 .75
UNIKENESS 15% 5 .75
TOTAL 100% 4.05

5. Idea of a bubble gum-

FACTOR RELATIVE MARKS(HAIER RELATIVE

 WEIGHT OIL) WEIGHT*MARKS
ROI 25% 2 .5
LACK OF 15% 3 .75
COMPITETOR
COST OF 20% 5 1
PROJECT
RECOVERY 10% 3 .3
PERIOD
REALISTIC 15% 5 .75
UNIKENESS 15% 4 .6
TOTAL 100% 3

TOTAL = NUMBER GET BY IDEA *PERSENTAGE OF WEIGHATAGE

IDEA SELECTION
Hair oil
We cannot select the idea of hair oil because all the hair oil producer advertise
and branding its product as this idea describe

Condom
Idea which uses the raw material (membrane from inside of sheep intesting called
cecum) for making product is very expensive and rare it requires a many
government approval.

Babul gum
That is very unrealistic product and customer are not believe in it
Baby food
We cant select this idea because this industry is not growing rapidly rate of 12-
14%. We believe that this idea will give return in minimum period with minimum
project. Nestle already have this type of product in their product portfolio in dog
category.

Sale of old book through app

We can choose the idea of selling old book through online platform because there
are lots of potential in the book market in India for this service. They are making
money having good share in market. A lot of local vendor provide same service on
domestic platform. For position we provide good and fast services like delivery in
24 hours after placing the order, its create our unique image in the eyes of
customer. We ensure quality books and provide at reasonable prices.

Our selected product is Sale of old book through app

Idea which is selected is selling of old book through online platform and providing binding service of
note book and books.
Website Name:-Bookdekho.com
LOGO=

Structure of Website:-

A Website which will provide the platform to those who want to buy or sale the
old books, this will help book lover to buy more books on affordable price. It is an
app which will provide information of available buyers and sellers of any
book. The offer price of the book will be mentioned there and buyers will be able
to bargain with seller. Primary objective is to trial in specific area. Secondary
objective is to mass sell in all geographic area with least time of delivery.
Tag Line=Read Different Think Different

Product Level-
1).Core Benefit-
Buying and Selling old books
Sell all type of old book
Get reviews of books
Wide variety of books

2).Basic Product-
Books available at cheap price
Buy at best price
Provide expert notes at reasonable price
Suggestion or feedback collected
Price comparison

3).Expected Product-
Book delivered to delivery address
Binding and covering is provided
Condition of book is quite better
Package your books

4).Augmented Product-
Buy back option will be allowed
Free Shipping
Fast Payment
We will pay fast. All payments are processed within three business days of
your item arriving
Sell Textbooks Online For Cash

5).Potential Product-
 We will provide Rental service
We will provide E-books
Telephone order to help consumers
Provide to all geographical area
We update our prices continuously to offer the best price online
Develop app which will track the location of consumer
Get Quote to consumer
Extra discount in off season
Serving Thousands of Customers in India

Features
Covering
Binding
Packaging (Gift)
Extra discount in off season
Get Quote to consumer
We will provide Rental service
Buy back option will be allowed
Home delivery
Suggestion or feedback collected
Cash on delivery
CHARACTERISTICS OF SERVICES:

INTANGIBILITY-PHYSICAL EVIDENCE - Application which helps to connect

with seller and buyer and provide services. (Billing, Books, Receipt of payment)

INSEPERATIBILITY We will provide fastest Delivery of books as soon as the

people select it in online portal we will forward its request to our delivery
department which will save time.

VARIABILITY - Input & Output information about buyer and seller and provide
notification & review, customer care services. We will hire people with having
basic knowledge of computer and books. Receive, review, suggestion and
complains do customer survey and try to get customer satisfied.

PERISHABILITY It can be stored for long time

View of all book categories

Science
Satire
Drama
Action and Adventure
Romance
Mystery
Horror
Self help
Health
Guide
Travel
Children's
Religion, Spirituality & New Age
Science
History
Mathematics
Anthology
Poetry
 Encyclopedias
Dictionaries
Comics
Art
Cookbooks
Diaries
Journals
Series
Trilogy
Biographies
Autobiographies
Fantasy

Gap Between-
Consumer expectation and management perception:-
In this gap there can be possibility that we might not able to know
what customer want (communication gap).
Solution=we will conduct survey for knowing the consumer wants.
Management perception and service quality specification:-
In this we might correctly know what customer wants but not able to
provide service in the specific time.
Solution=We will hire a persons who will deliver services in a given
specific time so it will not exceed the standard time and ensure
customer get satisfied by the service.

Service quality specification and service delivery:-

If we hire less educated person with no skills than we will not able to
meet our standards and we will not able to provide fast services to
customers.
Solution=we will hire effective person with required knowledge and
skill according to the post.
Service delivery and external communication:-
Consumer expectation might get affected by the web page design and
app.
Solution=we will provide attractive graphics related to website and
provide accurate information with accuracy to do work done.
Pricing strategies: -
Market Penetration

Price will be set as it attracts the customer and help to increase sale and our
primary target is to gain the marker share and satisfy the consumers need with
minimum profit.

Economy Pricing

We will provide economy packaging as customer will select more than one
book so we will give discount/coupon etc. to attract consumer buy more and
more books.

Price Ending

We will sell odd price ending in order to get attracted consumer as the
phycology of consumers is getting in less price. If odd no is printed so the
consumer perspective is lower as comparison price point prospective ex: 49,
69, 99, 199.

Comparing price with different website:-

Book Name www.Infibeam www.second www.olx.i www.ama Ours
.com hand n zon.in
books.com
History of 210 220 215 250 199
modern India
B.Tech 200 211 210 221 189
Eng.
mechanics
Eng. 380 380 390 400 350
Mathematics
The coins of 2600 2671 2499 2500 2199
India
Ten years in 1500 1560 1650 1799 1499
 japan
Service 4150 4300 4399 4282 3999
management
Counseling 2200 2300 2149 2150 1999
Psychology
22 Trading 300 310 305 309 249
secret

Distribution channel
Zero level
App Stores/Recommendation Sites-

The first and most obvious choice is app stores/Google play store as a distribution channel. Here
consumer will install the app and will use it with the help of search engine and categories menu
given in the app and customers do the transaction according to the need.

Pre-loads

We will tie up with different mobile, tablet(Gadgets) companies to make our application as
default application which means the app will be already installed in the gadget.

Ad Networks

With help of ad app link and features will be added in the ad so customer will be easily to
install the application and use it. We will advertise it on social networking sites like Facebook,
twitter, LinkedIn, slide share etc.