Preface

From now you are going to study The Birth of DMCI, DMCI Creed and DMCI Logo

After this page, you have 3 sheets to read, you can take your time.

Then after reading you can participate in the pop quiz contest regarding the birth of DMCI,
DMCI Creed and DMCI Logo.

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A Passion to Build A Memoir of David M. Consunji pages 128-129

THE BIRTH OF DMCI

Before we finished the construction of Manila Doctors Hospital, I had already decided
to incorporate my small company. I had not really planned on setting up a corporation before
thisI was not the kind of person who make long-term plansbut one thing led to another
until we reached a point where putting up a corporation was the most logical thing to do.

I also knew that there was going to be a construction boom soon because I could see
that Makati was starting to develop and there was talk of transforming it into a business
district. I wanted to be here when it happened so I thought that our company should enlarge
its resources and improve its services in preparation for this boom.

I decided to expand once again our motorpool and shops. From an 8,000-square
meter yard in Pandacan, we transferred to a three-hectare lot in Cainta. We put a small
sawmill that came handy in the fabrication of forms and other woodwork. Later, we would
set up on this yard a concrete batching plant and a pre-cast concrete plant.

On December 24, 1954, my company David M. Consunji Civil Engineer Contractor, a

sole proprietorship, became D.M. Consunji Inc. DMCI had an authorized capitalization of P3
million and the incorporators were myself; my brother, Raul; my cousins, Ruperto Pert
Consunji and Domingo Consunji; and my UP classmate, Lucas Lucky F. Agbayani.
Establishing a new business entity was easy, finding the right people to fill it was the difficult
part. Luckily, I had highly qualified construction engineers and managers who worked
harmoniously.

I was glad to have convinced my cousin Pert to join us and be our companys
treasurer. He was a certified public accountant and was employed with the Central Bank. I
never got to ask him what made him join us but I would think he thought my company was
doing well for him to even consider resigning from his stable job to join a young company
such as DMCI. He was my first choice for the job and he proved to be invaluable to the
company. Pert had always been close to me since childhood and we became even closer
when we worked together.

Lucky Agbayani, a classmate from UP with a masters degree in structural

engineering from Purdue University, was an assistant city engineer at the Quezon City
Engineers Office before came on board DMCI. While he was on leave from his government
job, I asked him to manage our construction project in Bacnotan, La Union. Later, I was able
to convince him to work in DMCI permanently. Because the Quezon City municipal office
paid for Luckys education in Purdue, DMCI had to pay the office back so that he could

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resign. After his job in La Union, we made him chief of engineering, estimating, project
planning, and contract management.

Soon after Lucky joined us, I ran into Jose Joe San Juan, an earlier graduate of UP.
He was applying for a job in Ayala but I was able to convince him to join us instead and be
on the other end of constructionbe the contractor instead of the inspector. I knew that he
had worked with a contractor named F.J. Nicolas.

DMCI CREED

We believe:
that construction is a noble profession whose activities are vital to economic development
and national progress;

that fair competition is essential to the growth and stability of the construction industry

that a contractors primary responsibility to his client is to give his best in faithful compliance
with their agreement;

that labor and capital should cooperate with one another so that labor may live with dignity
and capital may find its just rewards;

that the ill-gotten violates business ethics and the ill-conceived wreaks havoc on the public
good;

that the ultimate objectives are to serve not only man but humankind, and to build not only
an enterprise but an institution that will serve society.

DMCI LOGO

The idea of making a company logo came to me after meeting

the elders of two of Japans most prominent contractors,
Obayashi and Nishimatsu. I noticed that they had their company
logo on their calling cards and symbol of what a company
stands and strives for. When I came back home, I spent the next
six months creating our company logo which we use until now.

Our company logo is predominantly blue because blue is the

color of service and construction is about service. The rectangle
represents responsibility in absolute terms. It is closed,

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complete. To me, being responsible is the first and most important attribute of a builder. He
is responsible when he has all the resources of a builderknowledge, experience, materials,
and equipmentand when he harnesses these resources to do the job competently and
completely. The ellipse, to my mind, is a representation of skill. Skill translates to grace,
elegance, beauty. Work done with skill is beautiful. And a good builder should always strive
for a beautiful structure. The third important attribute of a builder is speed, which is possible
only if he has skilled workers and all the right tools. To represent speed, I used the rocket,
which is the fastest vehicle man has invented. With a little imagination, the letters DMCI may
be discerned from the logo.