Beruflich Dokumente
Kultur Dokumente
Excellence
Dr. Miguel Moital
This book is for sale at http://leanpub.com/6CsAWE
ISBN 978-1-910405-00-0
Published by YACOPublishing
COPYRIGHT . . . . . . . . . . . . . . . . . . . . . . . . . . 1
HELP! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . 15
COPYRIGHT
All Rights Reserved
All content and images contained in this document are owned
by Dr. Miguel Moital. You may print it for personal or non-profit
educational purposes only. All copies must include any copyright
notice originally included with the material. All other uses, in-
cluding use for commercial purposes, requires the prior written
permission of Dr. Miguel Moital.
ABOUT THE AUTHOR
Dr. Miguel Moital is a Principal Academic
in Events Management in the Department
of Events & Leisure, Faculty of Manage-
ment, Bournemouth University, UK. At
undergraduate level, Miguel lectures on
the BA Events Management and at Post-
graduate level on the MSc Events Manage-
ment and MSc Events Marketing.
Dr. Miguel Moital
Miguel has supervised to completion
more than 60 undergraduate and 25 Mas-
ters dissertations as well as 4 PhDs. He has examined Masters and
PhDs as an external examiner and he is a frequent reviewer of
articles for some of the leading tourism journals. This supervisory
and reviewer experience, coupled with his own research training
(including great PhD supervisors), has given him an insight into
the process behind academic writing excellence.
He is a fellow of the Higher Education Academy and since
his completion of the PGCert in Academic Practice (Bournemouth
University, 2007), he has introduced a number of innovations in his
teaching practice. Two of these were the basis for the BU Award
for Outstanding Contributions to Student Learning (Client-based
assessment and writing student feedback using bank of comments).
More recently he has led the adoption Ugrade (a peer assessment
platform based on WebPA) at Bournemouth University.
His current areas of research interest include the consumer
experience and marketing applied to events and leisure. He has
published in a number of journals and has presented more than 20
papers in international conferences.
HELP!
This ebook is work in progress. This is just the first version of what
is intended to be a live document. Therefore, I encourage those who
are using this ebook to share their thoughts about the 6 Cs with
me. Is there anything that is not clear? Could I have provided an
additional explanation that could have helped you? Welcome to the
age of co-production.
You can contact me:
by email email
through my blog.
https://mmoital@hotmail.com
http://miguelmoital.blogspot.co.uk/
PREFACE
One main tasks of any academic is to design learning strategies and
resources that could help students learn the many important skills
a university degree is trying to develop. One of the main challenges
is academic writing.
Academic writing is unique and is different from, for example,
day-to-day writing. To make matters more complicated, there are
different types of academic writing. Writing a business report
does not follow the same rules as writing a dissertation or essay.
However, irrespective of type of assignment, there are a number of
unique characteristics that academic writing should fulfill. These
are represented by the 6 Cs model, presented in this ebook.
The initial plan was to write an ebook about doing a dis-
sertation. I had just finished returning dissertation drafts to my
undergraduate students and felt that half the feedback was the same
to all of them. In other words, some of the limitations of their work
were the same, irrespective of the research they were doing.
In addition, my university prevents students from contacting
supervisors during the last month before submission, which means
that they are on their own during the last stages of their dissertation.
What I did was to provide generic feedback about what to do (and
what not to do) a series of guidelines that they could use on their
own.
One day I was working on this book at Heathrow Airport while
waiting to board the plane to my native Portugal. Suddenly, several
words starting with a C became apparent in one page. The Cs
model was born. Thank you Heathrow Airport for providing such
inspiring environment!
After some thought, I felt that five Cs would be enough to
cover all the important criteria required for a good dissertation.
Additional reflections suggested that the Cs could be applied to
all types of academic work. Further discussions with colleagues
PREFACE 5
Confined
(to the aim and objectives of the study)
Corroborated
(by evidence)
Critical
(Actively engages with, rather than passively accepts,
information)
Coherent
(Logical and consistent)
Concise
(Written in a brief, but comprehensive way)
Captivating
(Able to capture and hold the attention of the reader)
Final thoughts
These six characteristics of a well communicated piece of academic
work are not mutually exclusive (i.e. completely independent). For
example, concision is likely to influence how captivating the assign-
ment is; confinement and coherence are also associated. Hence the
importance of considering the 6 Cs together.
THE 6 Cs OF ACADEMIC WRITING EXCELLENCE 13
Doing an essay
Doing a reflective report
Doing a consultancy report
https://leanpub.com/dissertations
REFERENCES
The National Council for Excellence in Critical Thinking, 2014.
Defining Critical Thinking. Available from http://www.criticalthinking.org/pages/de
critical-thinking/766 [accessed 30.04.2014]