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Elon Musk pulled his five kids out their prestigious private school, and launched the
secretive Ad Astra School.
Ad Astra School was created in 2014 by Elon Musk.
There are very few details about the school and no public
website.
Elon Musk hasn't spoken publicly about the school since
2015.
Elon Musk pulled his five kids out their prestigious school for gifted
children school in 2014, and launched the secretive Ad Astra School.
Details about Ad Astra - which means "to the stars" in Latin - are sparse.
Musk gave an interview to Beijing Television in 2015 and spoke about
the school. (http://www.businessinsider.com/elon-musk-creates-a-
grade-school-2015-5)
"There aren't any grades," Musk said, explaining that instead of treating
school like an assembly line "it makes more sense to cater the education
to match their aptitudes and abilities."
Since that 2015 interview, Musk hasn't spoken publicly about Ad Astra,
and families at the school have remained similarly tight-lipped. The
school has no public website, phone number, or reference of the
administrators and teachers who work at the school.
This type of moral and ethical reckoning isn't uncommon for Musk, who
talks about the need to think about the ethical ramifications of
advancing technology.
(https://www.weforum.org/agenda/2017/02/ethics-2-0-how-the-
brave-new-world-needs-a-moral-compass/) It seems Ad Astra has these
same types of discussions with its students.
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And the first era was really about helping people achieve their basic,
physiological, survival sorts of needs, things like food production,
clothing, shelter. People preferred to love their spouse, of course, but it
wasn't the reason that you married and certainly, if you didn't love your
spouse, that wasn't a reason to get divorced. The institution was too
sacred, was too important. And so spouses were workmates, rather than
soul mates.
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If you love cable TV but don't like sports or CNN, a startup called Philo
has a new internet TV package to sell you for $16 dollars.
There's a reason for that: most had sports as a central component, and
sports programming is expensive. ( In 2016, ESPN alone cost
(http://www.businessinsider.com/sports-free-tv-bundles-could-kick-
off-soon-2017-4) $6.10 (http://www.businessinsider.com/sports-free-
tv-bundles-could-kick-off-soon-2017-4) in carriage fees per subscriber.)
But then around April of this year
(http://www.businessinsider.com/sports-free-cable-tv-bundles-2017-4)
, we began to hear rumblings in TV land about a package designed to
break from that tradition and cut sports (and therefore the broadcast
networks who rely on sports) out of the equation.
But the truth is that the primary calculation for consumers is going to
come down to the programming: Is this set of channels worth $16 to
you? If not, it's not going to fundamentally reinvent TV for you.
But Philo does have that ambition.
Philo
For now, that statement applies to Philo as well, since the social
components that McCollum showed me - like being able to see exactly
what spot a friend of yours is at in a TV series, seeing who is actively
watching something, or synchronizing your viewing of an on-demand
show with someone else - will not be available until some time in 2018.
But they look nifty.
"Social TV" might seem like a no-brainer at first. I love to to debate and
discuss the shows I watch with my friends, and you probably do too. But
other companies that have tried to implement features like Philo's have
seen lackluster enthusiasm from customers. In the past, I've had
multiple Netflix executives tell me the company has tested many social
features in the past, but none of them quite popped. Customers just
didn't want them.
Philo
Here is the full list of channels for the main package ($16):
A&E
AMC
Animal Planet
AXS TV
BBC America
BBC World News
BET
Cheddar
CMT
Comedy Central
Discovery Channel
DIY
Food Network
FYI
GSN
HGTV
History
IFC
ID
Lifetime
Lifetime Movies
MTV
MTV2
Nickelodeon
Nick Jr.
OWN
Science
Spike
Sundance Channel
TeenNick
TLC
Travel Channel
TV Land
Velocity
VH1
Viceland
We TV
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