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OPPORTUNITIES THREATHS
Investments focused on highest potential Price fluctuation in raw materials
markets and channels Unstable currencies exchange
Technological innovations
Other brands offer more styles and
Tie-up with emerging sports
teams/clubs/players internationally varieties
Brand building by setting up sports academies Pirated/fake imitations affect brand
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Adidas store design
Parallel to walk display.
Color and size blocking.
Extra lighting to give a Attractive look to the
display of store products.
Open window display
Vertical and horizontal product placement.
4 P`s adidas in India
Price Promotion
Different promotional tools are used in
Using adapted pricing strategies, order to reduce the number of lost
depending on which market they are customers and to increase sales.
operating in, so as to achieve its goals. Commercials, ads, apps for smartphones,
Penetrating attack markets with lower product placement, sponsorships for
prices or using market skimming tactics, athletes and sport events (e.g. sponsoring
for instance. ipl and other events)
Opening 1000 stores in India by 2020
Place Product
Distribute its products to the consumer with Providing high quality products aimed at
a strong focus on controlled space, including: providing the best value to the costumer.
Own-retail business, e-commerce, Shop-in- Well-known brands for sports apparels,
Shop, Joint ventures with retail partners,co- equipment and accessories, the Adidas
branded stores with sports organizations and group has a diverse brand portfolio consists
other brands. Hence, a high level of brand of: Adidas , Reebok , TaylorMade Adidas
control is provided. Golf , Rockport, CCMHockey.
Thank You