Quantitative methodology
Qualitative methodology
Purpose ~ To predict and explain. To describe and explain
- To confirm and valuate. - To explore and interpret
-_ To test theory. -_ To build theory.
Process - Focused - Wholistic
- Known variables - Unknown variables
- Established guidelines - Flexile guidelines
- Predetermined methods - Emergent methods
- Context free = Context bound.
Data = numerical data = Textual or image based data.
collection | - Representative large - Informative small sample
simple. - Loosely structured or non-
- Standardized standardized observations
instruments and interviews.
Data = Statistical analysis = Search for themes and
analysis - Objectivity is stressed. categories
- Deductive reasoning. - Acknowledgement that
analysis is subjective and
potentially biased.
= _ Inductive reasoning
Reporting] - Numbers — words
findings = Statistics - narratives
- Formal voice
- Scientific style
- Individual quotes; personal
voice
= Literacy style.