Beruflich Dokumente
Kultur Dokumente
II.
1.______________
Statement X
Influencer post is a measure campaign success in terms of engagement
Statement Y
Sponsored content uses the feature story instead of the banner ad.
2. ___________
statement X
In Marketing plan, the challenge is to state the problem to be resolved or opportunity to be availed of.
Statement Y
In company analysis, be aware of significant and relevant trends, opportunities and threat or any of these areas
3. __________
statement X
Targeting specifies the selected target market.
Statement Y
Discounting is the statement of the positioning that needs to be accomplished and an explanation
4. ____________
statement X
In sponsored content, pad influencer posts will be the top priority
Statement Y
Sponsored content is a influencer post on publisher platforms
5.____________
statement X
Product strategy include brand, packaging, and benefit offered
Statement Y
Place Strategy include distribution methods, message, logistics
6.___________
statement X
Price Strategy discusses the overall price strategy for the product and the SRP
Statement Y
Promotion strategy discusses the communication challenge, communication plan and objective, selected
media and message strategies
7.___________
statement X
Metrics include other measurable and quantifiable figures
Statement Y
Market Analysis include profiles, estimated market size, key behaviors, current products available, needs and
demands
8. ___________
statement X
Company analysis is the assessment if the companys capabilities as well as the brand or products competencies
whenever applicable
Statement Y
In Market Analysis, note down key opportunities and insights per market.