Department of Trade and Industry 12

Release Date: November 9, 2017

Reference: DTI Regional Office 12
228.9837(083)
r12 @dti.gov.ph / www.dti.gov.ph
@DTI.Region 12 @DTI. Region 12 @DTI.Region12

Treasures of Region 12 is set on November in GenSan

Region 12, Philippines.

Treasures of Region 12 is set in
GenSan on November 13-19, 2017 at
the SM City, San Miguel Street,
General Santos City. DTI 12 together
with its 10 partner NGAs, 1 LGU and 1
Private Sector Organization, invite
institutional buyers, consumers,
students, tourists to visit the Trade Fair
on the said date.

Treasures of Region 12 is an
annual event that aims to showcase
the result of the different interventions
given by the Department of Trade and
Industry 12 as well as partner agencies
to its Micro-Small-Medium Enterprises-
clients. This also aims to inform and
exhibit to the public the Best Products
of Region 12s products that all
market-ready. This activity also encourages institutional buyers to visit the region to see
what products they can consolidate for marketing outside Region 12 or even outside the
country.

This years highlights include the following: 1) Job and Business Fair, 2) Trade
Fair, 3) Seminars and 4) Special Setting. The Job and Business Fair, dubbed as
Trabaho, Negosyo at Kabuhayan (TNK) is done in partnership with the Department of
Labor and Employment and will be held on November 13-14, 2017 at the SM Trade Hall
1. Meanwhile, the Seminars include: Entrepreneurial Mindset will be held on November
14-15, 2017 which will cater the Overseas Filipino Workers (OFW) that are identified by
the Overseas Workers Welfare Administration (OWWA), one of the agency partners for
the said event. Other interested MSME are also welcome to attend as participants. On
the other hand, the Seminar on Geological Hazards and Responsible Mining will be held
on November 15, 2017 at the SM Meeting Room 1. This will cater again those
participants that were identified by the DENR-Mines and GeoSciences Bureau and other
interested stakeholders. On the other hand, a BIMP-EAGA Forum and Business
Continuity Planning (BCP) will be held on Green Leaf on November 16-17 to cater those
MSMEs and stakeholders that are interested to learn doing the BCP and those that are
interested to venture into business within the BIMP-EAGA.

Meanwhile, the Special Setting from November 13-19 include: 1) Tsokokapehan,

a showcase of the regions coffee blends and chocolate that are served to the visitors for
free; 2) Sustained, Upbeat, Empowered and Responsible (SUPER) Consumer, a booth
that will be giving out information and communication material on consumer
protection;3) Aspire Pavilion, which aims to showcase DAs Agribusiness Support for
Promotion and Investment in Regional Expo (ASPIRE) which was done in partnership
with DTI an was piloted for Mindanao in Region 12. This will be located at The Atrium.

On the other hand, the Special Setting from November 15-19, 2017 include: 1)
One Town One Product (OTOP) Next Gen and Branding Equity Development Program
(BrEDP) Balangay, Treasures of SOX Pavilion, Craft Pavilion, and BIMP-EAGA as well as
Go Lokal.

The OTOP and BrEDP Balangay will showcase the different brands of local
products that will be used in marketing. These products are considered as the Region
12s Best and are ready to enter the national as well as international markets. On the
other hand, the Treasures of SOX Pavilion will be set-up by the Department of Tourism
and will showcase the regions different tourist destinations, thereby enticing the visitors
to see some places in SOCCSKSARGEN apart from buying its products.

The Craft Pavilion will also showcase the different craft products that were up
scaled through the different skills and technical trainings on design and prototyping
given by the DTI in cooperation with other agencies like DENR, TESDA, among others.

The BIMP-EAGA Pavilion also aims to showcase the products of the Region,
mostly aquamarine that have already penetrated the BIMP-EAGA Market and are still
open to be marketed to other parts of the world.

Go Lokal on the other hand, will showcase the Regions products that were
identified as export ready and will be displayed in malls nationwide like Robinsons, SM,
as well as concept parks like the Enchanted Kingdom.

Treasures of Region 12 is done in cooperation with the following national

government agencies: 1) Department of Agriculture (DA); 2) Bureau of Fisheries and
Aquatic Resources (BFAR); 3) Department of Environment and Natural Resources
(DENR); 4) DENR-Mines and Geo-Sciences Bureau (DENR-MGB); 5) Overseas Workers
Welfare Administration (OWWA); 6) Technical and Skill Development Authority (TESDA);
7) Department of Labor and Employment; 8) Department of Tourism; and 9)
Department of Agrarian Reform (DAR); 10) National Economic Development Authority
(NEDA). It is also in collaboration with the Local Government Unit of GenSan and the
Regional SMED Council. XXX (DTI 12 RO/VTP/LVF)