REPORT OF CONSUMER

Q1.Which Brand do you use?

Product Percentage
Parag 47%
Amul 33%
Others 20%

Brand Used By Consumer

50
45
40
35
30
25
20
15
10
5
0
Parag Amul Others

INTERPRATAION: During my survey it was observed that 47% consumers consume

Parag milk, while 33% consumers consume Amul milk and 20% consumers consume other Milk

brands including loose milk supplied by milkmen.

Q2. How do you know about Parag Milk?

 Medium Percentage
Advertisement 53%
Shopkeeper 32%
Others 15%

Consumer Awareness about Parag by

60

50

40

30

20

10

0
Advertisement Shopkeeper Others

INTERPRETATION: When customers were asked that how do They came to know about

Parag milk 53% of customers replied through advertisement, 32% of Customers replied through

their local shopkeepers and 15% Of customers replied by other means.

Q3. Why do you choose a particular brand?

 Reason Percentage
Home Delivery 10%
Easy Availability 23%
Price 22%
Quality 45%

Reason To Choose a Particular Brand

50
45
40
35
30
25
20
15
10
5
0
Home Delivery Easy Avalability Price Quality

INTERPRETATION: It was observed during survey that different person consume a

particular brand because Of many factors. 10% of consumers consume a particular Brand of milk

because of Home Delivery, while 23% of consumers Consume a particular band of milk because

of Easy availability and 22% of consumers consume a particular brand because of Price, 45%

of consumers consume a Particular brand because of Quality of the product provided to them by

the company.

Q4. What type of Parag Milk do you used?

 Type of Milk Percentage
Standardized 37%
Full Cream 33%
Toned Milk 20%
Loose Milk 10%

Type of Parag Milk used By Consumer

40

35

30

25

20

15

10

0
Standardized Full Cream Toned Milk Loose

INTERPRETATION: When customers were asked that what type of Parag milk do they

use more 37% of customers replied with standardized milk, 33% answered Full Cream, Toned

Milk 20% and 10% preferred loose milk.

Q5. What is your opinion about the quality of Parag milk?

Quality Percentage

Excellent 44 %

Good 24%

Average 16%

Below Average 16%

Quality Of Parag Milk

50
45
40
35
30
25
20
15
10
5
0
Excellent Good Average Below

INTERPRETATION: When customers were asked about the quality of Parag milk 44% of

customers replied with Excellent, 24% answered Good, Average 16% and 16% Below Average.
 Q6. Do you get the proper quantity of milk from the dealer, when you need
(Timely)?

Proper quantity of milk from Percentage

dealer

Yes 80%

No 20%

Proper Quantity Of Milk From Dealer

90

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION: When customers were asked that whether they get proper quantity of

milk from dealer so 80% of customers replied with yes, 20% answered no.
Q7. Why are you not using Parag Milk?

Reason Percentage
Home Delivery 9%
Easy Availability 18%
Price 47%
Quality 26%

Reason for Not Using Parag

50
45
40
35
30
25
20
15
10
5
0
High Price Non Avalablity Home Delivery Low Quality

INTERPRETATION: When customers not using Parag milk were asked reason for not

using the Parag milk many reasons were found . 9% of the customers do not prefer Parag

because of its high price,18% of consumers do not consume Parag milk because of non-

availability of the Parag milk at their nearest shopkeepers, while 47% of customers do not use

Parag milk because of no home delivery service , 26% of consumers do not prefer Parag milk

because of Low Quality of Parag milk which they found in parag as their consideration.
Q8. How do you Purchase Milk?

Medium Percentage
Yourself 83%
Home delivery 17%

Mode Of Purchase
90
80
70
60
50
40
30
20
10
0
Yourself Home Delivery

INTERPRETATION: When customers were asked that how do they Purchase the milk than

83% of customers with the Answer themselves and 17% of the customers responded with the

answer Home Delivery.

REPORT OF SELLER

Q1. Quality of Parag is?

Response Percentage
Excellent 33%
Good 46%
Average 13%
Bad 8%

Quality Of Parag
50
45
40
35
30
25
20
15
10
5
0
Excellent Good Average Bad

INTERPRATAION - During the survey 33% agents said that the quality of parag is
excellent, 46% said good, 13% said average and only 8% said that the quality of parag is bad.
Q2. Customer purchase milk because of?
Factor Percentage
Taste 23%
Quality 54%
Availability 15%
Others 8%

Customer Purchase MILK

60

50

40

30

20

10

0
PRICE Quality Availability Others

INTERPRATAION - In my survey agents said that 23% customer purchase parag due to

price, 54% due to quality, 15% due to availability and 8% due to others reason.
Q3. Margin of Sales is sufficient or not?

Response Percentage
Yes 30%
No 70%

Margin Of Sales
80

70

60

50

40

30

20

10

0
Yes No.

INTERPRATAION - Most of the agents said that margin of sale is not sufficient and few

agents said that margin of sale is sufficient.

Q4. Are you satisfied with product delivery time?

Response Percentage
Yes 54%
No 47%

Product Delivery Time

54
53
52
51
50
49
48
47
46
45
44
Yes No.

INTERPRATAION - 53% of agents said that delivery time of product is good and 47%

agents said that is bad.

Q5. Behavior of driver during delivery of milk is?

Response Percentage
Excellent 56%
Good 24%
Average 12%
Bad 8%

Behaviour of Driver
60

50

40

30

20

10

0
Excellent Good Average Bad

INTERPRATAION - In my survey 56% agents said that the behavior of driver is excellent

24% agents said that it is good, 12% agents said that it is average and 8% said that is bad.
Q6. Is there regular defect in the packaging of parag milk?

Regular Defect in packaging of milk Percentage

Yes 22%

No 73%

Need to be improved 5%

Regular Defect In Packaging Of Parag

Milk
80
70
60
50
40
30
20
10
0
Yes No Need To Be
Improved

INTERPRETATION: When customers were asked that whether you get the regular defect

in the packaging of parag milk so 22% of customers replied with Yes, 73% answered No and

5 % said Need to be improved.

Q7. Which type of milk consumers prefer most?

Consumer Preference Percentage

Full Cream Milk 56%

Toned Milk 9%

Double Toned Milk 30%

Skimmed Milk 5%

Type Of Milk Consumer Prefer Most

60

50

40

30

20

10

0
Full Cream milk Toned Milk Double toned milk Skimmed milk

INTERPRATAION: During my survey it was observed that 56% consumers use full cream

milk, while 9% consumers use toned milk and 30% consumer use Double toned milk also 5%

consumers use Skimmed milk.

Q8. Whether you get the supply of Parag milk in proper quantity or not?

Supply in proper quantity Percentage

Yes 68

No 32

Milk Supply In proper Quantity

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION: When customers were asked that whether you get the supply of

Parag milk in proper quantity or not so 68% of customers replied with Yes, 32% answered no.