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FE DE ERRATAS

CHAPTER 13 PROMOTION
DECIDING ON MESSAGES, MESSENGERS, AND CREATIVE STRATEGIES

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is strengthened
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publications, fishery management plans
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website, mobile app, presence on social
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for consumers, partnership, and retailers
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want your communications to counter. And what was their response when you
asked
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Smokey Bear or McGruff the Crime Dog. Others have used current popular
characters
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be inspired by asking yourself, if you had only “one thing” you could say about your
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These researchers have even demonstrated successful application of self-prophecy
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”Are you going to stop using today?” is probably not going to work.
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or said anything about the smoke in our workplaces. Until last year, I had no idea

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