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Proton is the Malaysian national manufacturer and it was Malaysias only carmaker until
the establishment of its competitor. Its name is a Malay acronym for Perusahaan Otomobil
National( PROTON) also known as National Automobil Enterprise. This automobile enterprise
was incorporated in May 7,1983 under the direction of Malaysias Prime Minister, Dato Seri
Mahathir Mohamed is the admirable hero who had originally conceived the idea of Malaysia car.
Proton functions mainly to manufacturer, assemble and sell motor vehicles and related products
including accessories, spare parts and other components. It is a core member of Proton Holdings
One of the main objectives for the creation of Proton was to propel Malaysia into the 21st
and expertise, would help the country achieve both short-term and long-term goals. Objective
that includes the development of indigenous research and development capabilities, world class
manufacturing and production standards, design capabilities as well as a presence in the global
being customer oriented and producing competitively priced and innovative quality products. In
Proton early inception back in 1983, the Proton identity was created to symbolize strength and
Malaysian heritage. As time changes, the new proton identity have been their mark of pride,
which embodies the positives qualities that have come to be associated with Proton over the
years. The diamond shape, derived from their very first top mark, and the colour sheme are a
displayed on national coat of arms. The tiger is thus a symbolic representation of their origins
Proton produced Malaysians first car, the Proton Saga, commercially launched on July 9,
1985. Its model line-up includes Proton Iswara (1992), Wira (1993), Staria GTi (1994), Putra
(1995), Tiara (1996), Perdana V6 (1998), Juara (2001), Waja ( 2001), Arena (2002), Gen 2
(2004), Savvy (2005) and Person (2007). The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines
satisfies a wide spectrum of customer both locally and abroad. Protons main plant in Shah Alam,
with an area of 923 900 sq metres was or originally designed for a capacity of 80 000 units per
year. In 1997, capacity increased to 230 000 units per year and today the Shah Alam factory is
capable of producing 240 000 vehicles per year. Besides being shareholders, Mitsubishi
Corporation and Mitsubishi Motors Corporation are also Potons technical assistance parter and
component supplier. Proton has a total of 11 subsidiaries and 11 associate companies, which
involved in manufacturing, research and development, sales and service activities.In 1993, a
model called Proton Wira was introduced based on the Mitsubishi Lancer/Colt. More than
220,000 units were sold between 1996 and 1998. Proton Perdana based on the Mitsubishi Galant/
Eterna, was first produced in 1995, intender for higher end market. The Proton Waja which
launced early 2001, is the first car model designed internally by Proton.
Proton made a major steps in upgrading its engineering capabilities with the acquisition
manufacturer of luxury sports car in October 1996. Together, Proton and Lotus offer large scale
Proton Gen-2, which was code name Wira Replacement Modul (WRM) before the launch.The
Gen-2 is the first of cars to be manufactured and assembled at the new manufacturing plant in
Tanjung Malim, Perak which is part of Proton City development project. The plant was opened
in 2004. On June 2005, proton introduced at the second model to be manufacturer in Tanjung
Malim, the 1,200cc 5-door supermini, the Proton Savvy. Both The Gen-2 and Savvy, were the
model that MG Rover was looking to rebadged when then the British firm entered into
collaboration talks with Proton. However, these joint-venture talks werw unsuccessful and MG
In 2007, Proton launced its new sedan as replacement version for Wira Sedan but with
new name, Persona. It was announced On August, 2008 that Proton is developing a new, fuel-
efficient hyrid car to beat rising cost and address environmental concern. As on 3 August 2008,
Proton produced 3 million car since 1985, where the 3 millionth cars is a second generation saga.
Proton cars are making their mark internationally as competitive and innovative
automobiles. They are now being exported to 50 counteries including the highly competitive
United Kingdom and continental Europeans markets. Proton began its exports from Malaysia to
other right hand drive markets like New Zealand in the late 1980s. Proton also produces model in
Proton has produced over a dozen car models to date that have sold more than 3 million units and
has exported to several countries. The continuos process of improvement and global
competitiveness has produced one of the largest pools of trained and talented engineers in
automotive, material and design engineering. Using the resources, technology, innovations,
manpower and design capabilities either made available to or nurtured by Proton. The national