Most physical products must be packaged

and labeled. Some packages such as coke bottles

are world famous.
Many marketers have called packaging as
fifth P, along with price, product, place and
promotion.

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 Packaging is the science, art and technology of
enclosing or protecting products for
distribution, storage, sale, and use.
Packaging is the activities of
designing and producing the
container for a product.

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 The material that
first envelops the product
and holds it. This usually is
the smallest unit of
distribution or use and is
the package which is in
direct contact with the
contents.

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 Secondary packaging
is outside the primary
packaging, perhaps used to
group primary packages
together.

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 containers.
Tertiary packaging is
used for bulk
handling, warehouse
storage and transport
shipping. The most
common form is a
palletized unit load that
packs tightly into

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

 Primary package

Secondary package

Tertiary package
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 The objects enclosed
in the package may require
protection from, among
other
things, shock, vibration, co
mpression, temperature etc.
Eg : Egg, Bottles

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

 Eg: Fruits, Vegetables
A barrier from
oxygen, water
vapor, dust, etc., is often
required. Controlled
atmospheres are also
maintained in some food
packages, keeping the
contents clean & fresh.

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 Small objects are
typically grouped together
in one package for reasons
of efficiency.
Eg: Chocolates, Biscuits

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 The packaging and labels
can be used by marketers to
encourage potential buyers to
purchase the product. Package
graphic design and physical
design have been a important
phenomenon.
Eg: Chips, Biscuits

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 Packages can be
made with improved tamper
resistance to deter
tampering and also can
have tamper evident
features to help indicate
tampering.
Eg: Coke drinks, water bottles

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 Packages can have
features that add
convenience in
distribution, handling, stack
ing, display, sale, opening, r
eclosing, use, dispensing, a
nd reuse.
Eg: Sauce, Jam

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 Single serving
packaging has a precise
amount of contents to
control usage. Commodities
can be divided into packages
that are a more suitable size
for individual households.
Eg: Milk, Ice creams

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PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
 Labeling is any written, electronic, or graphic
communications on the packaging or on a separate but
associated label.
Display of information about
a product on its container,
packaging, or the product itself.

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

 Labeling helps in the
identification and principal
place of business of the
person by or for whom the
prepackaged product was
manufactured, processed, pr
oduced or packaged for
resale

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

 Labels provide the
information regarding the
food product. It describes
the contents, nutritional
values, cost, product usage
methods, shelf life etc

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

 Finally labels helps
in promoting the product
through attractive and
bright graphics replacing
paper labels glued on cans
and bottles.

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PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
 TETRA PRISMA TETRA WEDGE

TETRA FINO TETRA GEMINA

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 TETRA CLASSIC
TETRA BRIK

TETRA TOP TETRA RECART

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PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
 Poly Ethylene Use no clamps Use clamps Use no hooks
Terepthalate

Avoid sunlight Fragile Avoid water This side Up

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 Vegetarian Non-vegetarian

PACKAGING & LABELING IN FOOD INDUSTRIES 31

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PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
1. Packaging Research in Food Product Design and Development
Published Online: 28 Sep 2009
Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor,
Rosires Deliza
Print ISBN: 9780813812229 Online ISBN: 9781444319330
http://www.researchmethodsarena.com/food-packaging-science-and-
technology-9780824727796

2. Overview of Food packaging research

Author : P.A Biacs
Affiliation : Central Food research institute, Hungary
Published in : Food Additives & Contaminants (Issue 6 & 7)
Pages : 537-543
http://www.informaworld.com/smpp/content~db=all~content=a907636
602

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3. Earth Friendly wrappers
Resource : Food packaging research with technology development
Author : Dawson, Paul. L
Date : May 01,1998
https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1-
20793296.html&full=yes
4. Impact of Packaging & Labeling on consumer research
ISSN: 1944-0057 (electronic) 1944-0049 (paper)
Publication Frequency: 12 issues per year
Publisher: Taylor & Francis
http://www.informaworld.com/smpp/title~db=all~content=t713599
661

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1. http://www.food.gov.uk/foodlabelling/researchandreports/
2. http://www.tetrapak.com
3. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_3
4. http://en.wikipedia.org/wiki/Packaging_and_labeling
5. http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG065.h
tm
6. http://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/2008/
12/02/paper-water-bottle/
7. http://www.shelfimpact.com/archives/2007/09/
technology_brand_name_and_pack_1.php

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PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
 PACKAGING LABELING

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