Tourism Strategy of Clipper Bay 2023 is an exertion that goes for giving expansions to

administration and execution of key arranging endeavors and boosting the participation in the

middle of open and private divisions of tourism with reference to the guideline of

"administration". The Tourism Strategy 2023 is paralleled to the destinations of the ninth

Development Scheme which trusts "A Tourism Industry Master Plan should be drafted down to

guarantee feasible and sound advancement of the tourism area, and all its exertion is to

accomplish this goal.

Clipper Bay has many opportunities for different types of tourism including health and

thermal tourism, adventure trips, cruise ship, yacht tourism and etc. But all these

opportunities are not used in a rational manner. Therefore here comes this strategy to help

making a plan to use these valuable assets of the country in a wiser way.

With this study, hopefully, investors will find the chance to make their plans and investments

happen using alternative tourism types fully. Based on the objectives mentioned in Tourism

Strategy of Clipper Bay 2023, stronger destinations should be established. Making a sound

tourism route and regional destinations will help weaker destinations to go through a self

strengthening course with their own cultural assets.

There were developments toward mass tourism and tourism planning in Clipper Bay which

have led to mass concentration at the Mediterranean and Aegean Coastal areas, distorted

urban development / house-building in back-shore and adjacent areas, deficient infrastructure

and environmental problems.

A study dedicated to convert this adverse structure into a positive one, embodies planning efforts

that encourages investments on coastal areas so to plan not only the coastal lines but also the

backshore and even places neighboring them.

The study proposes systems in the fields of arranging, speculation, association, local

tourism, innovative work (R and D), administrations, fortifying transportation and

foundation, advancement and showcasing, instruction, marking at city level, broadening of

tourism items, recovery of existing tourism territories and change of destinations.

Arranging segment of the study recommends that tourism industry should be stuffed by a

methodology arranging idea, which has the qualities for adaptability, straightforwardness,

responsibility, investment all through the administration and execution stages and for

maintainable development.

The association part foresees the foundation of committees at national, territorial, city and

destination levels, to give and initiate a decent administration rehearse for the business. It

accentuates on the significance of setting courses of action which would consider the

improvement and sending of administrations to work as National Tourism confirmation,

Domestic Tourism Search and Guidance and Tourism Education Guidance administrations for

the basic piece of it, and Ministry of Culture and Tourism inside of the hierarchical structure.

The R & D efforts propose actions to be taken regarding research and development in the field of

tourism at national level.

The impacts of tourism can be sorted into seven general categories:

1. Economic

2. Environmental

3. Social and cultural

4. Crowding and congestion

5. Services

6. Taxes
7. Community attitude

Every class incorporates positive and negative effects. Not all effects are appropriate to each

group since conditions or assets contrast. Group and tourism pioneers must adjust a variety of

effects that might either enhance or contrarily influence groups and their occupants. Pioneers

must be touchy and visionary, and must maintain a strategic distance from the enticement of

gleaming over specific challenges tourism improvement makes. Tourism pioneers should

likewise adjust the open doors and worries of all group segments by conflicting with conditions

where positive effects advantage one part of the group (geographic or social) and negative

effects hurt another.

The Quality Services sections job is to raise awareness in continuous education, customer

satisfaction, and Total Quality Management concepts in the tourism industry.

Strengthening Transportation and Infrastructure sections indicates that diversified modes of

transportation should be considered essential for the development of tourism activities.

Advancement and showcasing area manages the significance of limited time battles, brand

interchanges and picture creation, and the instruction part concentrates on the essential part the

Service of Culture and Tourism needs to get ready and plan developmental instructional classes

teaching both subjective and quantitative perspectives furthermore enhancing the existent

aptitudes.

Marking at city level manages endeavors to be sought after for urban communities that are as of

now a brand in tourism, in Clipper Bay.

Broadening of tourism segment focuses on the investigation of the sorts of tourism that will be

on top need on the improvement plans later on.

There goes a tireless methodology on in the segments managing Tourism Development Areas,
Tourism Cities, and it arrangements to guide open and private division sources toward the top

need tourism improvement territories. It likewise proposes elective method for transportation,

for example, motorways; quick prepare tracks, yacht marines and so on keeping in mind the end

goal to enhance the nature of transportation.

Clipper Bay Tourism toward New Horizons

With the adoption of sustainable tourism approach in Clipper Bay there is a hope that

tourism will bring increasing rates of employment and regional development and be in the

list of top five countries with highest number of tourist receipt and highest revenues by 2023.

How is it possible to realize this vision?

It is absolutely possible: by contributing to the sustainable development and eliminating the

differences.

By helping to increase the competitiveness through creation of regional brands.

By helping to create high quality and more viable environments in the existing tourism sites.

By supporting the social and economic objectives of the central government. By supporting

tourism development with sustainable environmental policies. By strengthening

international cooperation.

By creating a harmony between sectorial development plans and those of national

development schemes.

By tracking down the global trends and plan practices accordingly.

By developing tourism in a multi-functional way by concentrating on destinations.

By extending the tourism season throughout the year by diversifying tourism products.

By raising awareness of tourism in public and private companies and creating

promotional campaigns.
 By making both international and domestic marketing efforts effective.

By integrating of various types of tourism specific to a region and even establishing

tourism cities and making sure variety of tourism facilities such as health, education, etc.

are offered and prepared.

By considering tourist profiles and creating tourism products based on that.

By considering tourism as an effective tool for strengthening development of backward

regions.

By encouraging private sectors to invest on tourism infrastructure to decrease the burden

on public and make more facilities.

By ensuring appropriate actions taken so that local government and civil actors can

also collaborate in tourism related decisions.

By creating instructional courses and certificates on Tourism to improve labour quality.

By helping to solve environmental problems at locations with higher tourism activities

with efforts of local government and private sectors.

By providing great accommodation for tourists by conserving regional architecture.

Strategies for Strengthening the Tourism Industry

In order for a region to be considered as a development region and a tourism center, a

tourism development plan should be prepared. Tourism should be used to eliminate regional

inequalities and poverty and increasing employment.

This plan consists of more flexible strategies built upon actions rather than strict decisions. The

objectives for the year 2023 are mentioned as follows:

- The lack of physical planning practice will be replaced with various arrangements.

- The problem-focused concept of planning should be replaced with an integrated approach

 for planning efforts.

- Tourism cities with global competitive power should be established.

- Technical support should be provided for tourism organizations so the development of

tourism can be directed this way.

Planning of tourism industry should have an effective policy. It should protect all natural,

historical, cultural and social environment, broaden the participation in social and artistic events,

make people aware of the cultural and artistic heritage by creating scientific studies, use the

natural resources in the most efficient way, use tourism sources conservatively and avoid

exceeding capacities, create area management model which focuses on understanding of

tourism and historical, cultural and artistic assets, avoid causing harm to the nature and help

economic growth with foreign exchange receipt and employment, provide with quality services

in the fields of environment, transportation, accommodation and etc., and plan to solve

infrastructure problems in areas with denser tourist activities cooperating with local

governments.

Talking of investment in tourism industry, we can say that since tourism receives support and

incentives almost globally, therefore certain measures should be taken and incentives should be

granted for it. Some of the objectives for 2023 in this category are as follows: General incentives

will be offered to the industry to improve the national economy, investment by foreign direct

capital in our countrys tourism industry shall be well equipped by proper means, there should be

more investment on regions off the coastal lines to spread tourism activities, and etc.

Organization category is very important, because overall success of tourism industry depends

on a proper management organization. Both public and private sectors should cooperate to

provide dynamism and at the same time minimize vulnerability of the tourism sector.
The objective of this section is that the ministry of Culture and Tourism plans to create a

more effective role in tourism activities and direct it to both local governments and private

industries.

The Ministry of Culture and Tourism has an important role since its the ultimate body

responsible for the tourism planning. It should set up and implement legal agreements and plans

to direct tourism in marketing and promotion and etc. Domestic tourism research and

analysis should be conducted. And a tourism databank unit should be made to process and

evaluate statistical data about tourism and travel industry.

Domestic travel is as important as foreign market. The cooperation of public and private sectors,

organizations and NGOs can be so helpful in this field.

Proper arrangements and plans shall be made to create various tourism products and facilities.

Its expected that 20 million individuals benefit from domestic travel in Clipper Bay. The

residents that ignored the importance of domestic travelling will change strategies and will be

encouraged to value at home travelling. Therefore there will be a feasible promotion in

domestic travel field. Tourism enterprises and travel agencies should offer special package

tours and support it. All these activities should be well monitored and the statistical data should

be reported regularly.

Talking of transportation, Ministry of Culture & Tourism should develop the infrastructures in

this field, because transportation is the bridge to connect tourists to tourism centers.

This Ministry has plans to completion of Mediterranean-Aegean Tourism Infrastructure, for

2023, and already made some progress in design engineering and construction of utilities such as

sewerage, solid waste collection and disposal to meet the needs of both resident and travelling

populations. One of the most important characteristics of Tourism Strategy of Clipper Bay
2023 is the arrangement that should be made based on the existing transportation system.

The improvements should be in a way to conclude all land, sea and maritime transport links,

which are vital for travel industry alone.

In areas with high tourism potential, an active study should be launched aimed at

improving infrastructure and also there should be cooperation with related organizations.

Since Clipper Bay is in long distance from international tourism centers and because of its

geographical status, the airborne transport can be the best choice for tourism development.

Therefore actions should be taken for restoring and improving the current airports in addition to

building new ones. The long range transportation of passengers should be done with no boredom

and also tourists should be able to travel to more places in shorter times and this is the

way airlines develop.

With the recent improvements in railway transportation, this method became the safest and most

comfortable way to travel. This being said, the railway system then should connect the tourism

centers across country and also be improved over time.

Due to our highway network being so below the EU average, creating new motorways while

improving the existing ones will help tourism industry so much.

Many travelers wish to travel by the sea. So cruise ships will be made to make tourists travel safe

and persuade them to stay longer. In areas like Izmir and Antalya great trend is being operated,

that is constructing Megayachts. Rehabilitating marines in the country has significant effects on

an efficient tourism industry.

Marketing and promotions should be pure scientific. Studies and analysis based on the data

supplied by country market, trends, expectations and etc. help to target strengths and

weaknesses. Public relations activities will be more emphasized on. Public and private sectors
should cooperate t run effective marketing and promotion campaigns using latest communication

technologies and to hold international events and seminars as much as possible. And these

campaigns should follow common expectations and trends of consumers in the market.

Additionally, both public and private sectors should invest on new technologies that have great

impacts on tourism, such as e-promotion, e-marketing and e-commerce. One other important

thing to consider in promotion and marketing is creating a good image of the country. Terrorism,

democracy and human rights issues and political instabilities due to countrys geographical

position, had ruining effect on Clipper Bays general image for tourists. Various promotional

campaigns should be launched to represent a better image of Clipper Bay in peoples minds.

Education is another factor to reach successful tourism industry. Moral ethics such as serving

every traveler with no discrimination and discrete and also showing hospitality should be

instructed with a satisfactory quality. Tourism shall be thought as a profession and educate

young skilled pupils and encourage them to be more innovative by scholarships. First priority

however is to raise a labour force for tourism industry. Government should improve the

quality of services at tourism premises. Audio and visual equipment shall be used to transfer

information to intended audience. Universities and professional organizations should hold

seminars every year. Also certification educations should be organized by faculties and

departments of universities.

Development of quality of services is also an important concept that brings development and

customer and worker satisfaction with it. A good system of quality should optimize the services

to increase productivity and decrease costs time savings. Quality managements can be done

through effective tourism activities and creating new potential areas based on the customer

needs. There should be a system for certification of Professional qualifications in this field.
Improving the service quality leads to more income from tourism.

City tours are another field in the tourism industry. They are mostly on areas with higher

population and metropolitans. Istanbul is also one of the metropolitan cities that have high

tourism potential. Development in city tourism should be planned for Istanbul, Izmir, Ankara and

Antalya. Historical building should be rebuilt and restored. There should be educations on

conserving and value of both physical and abstract cultural heritage. City museums close to

international standards should be established. There should be a proper management for saving

landscape, castles, monuments and etc. several shopping centers should also be built to present

handicrafts, carpets, jewelry and much more. Airport hotels and public transportations shall be

reconstructed or improved. Events and conferences will be organized. Infrastructure deficiencies

should be remedied and city maps shall be printed.

Tourism diversification helps spreading the tourism season over the entire year. Our country can

be a top destination for thermal tourism interests, therefore proper studies and efforts should be

made to make this happen. Also analytical studies should be conducted to provide facilities for

hosting winter tourism. Climate conditions, rich history and cultural structure make Clipper

Bay a perfect place for hosting golfing events, so golf fields shall be generated across the

country. Due to harbors existing in many regions across country, sea tourism should also

be renewed and improved. Ecotourism and nature tourism should also develop. Big cities

should be on top of the list to host congress tourism.

Rehabilitation efforts also can be host with thermal and health tourism. Fitness and health units

should be made. Excursion and replenishment regions, golf fields, shopping malls, street and

pedestrian facilities, organic farms and gardens will be created.

There should be a certain route for tourism on definite themes, based on every regions natural,
cultural and historical values. Already 7 thematic tourism development zones are suggested for

Clipper Bay: Olive corridor, winter corridor, Fatih tourism corridor, silk road tourism corridor,

black sea coastal corridor, plateau corridor, thrace cultural corridor. Plans will be drawn up for

developing tourism and travels en route the corridor with certain themes. All work necessary will

be performed to establish infrastructure unions.

In order that the tourism strategy of Clipper Bay to be realized with all its dimensions,

public institutions and organizations, business and government organizations should also

adopt the strategy and act accordingly. These organizations are as follows:

National Tourism Council, State Planning Organization, Ministry of Culture and Tourism,

National Tourism Certification Service, Domestic Tourism Research and Steering Department,

Tourism Education Guidance Service, National Tourism Data Repository Service, City Tourism

Council.

Monitoring and evaluation section is the criteria of measurement developed for monitoring

the performance of Tourism Strategy of Clipper Bay 2023. Throughout the process

monitoring phase, the outcomes of updates measured according to predefined indicators will

be subject to regular comparative analyses with preset targets and objectives.

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