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Administrasi Hotel
Sekolah Tinggi Pariwisata AMPTA
We know that hotels are ranked with a star system, however most
people do not realize exactly what those stars actually mean. Star
ratings represent the level of service, range of facilities, and quality of
guest care that guests can expect. Hotels are required to meet
progressively higher standards as they move up the scale from one to
five stars. Normally, the star rating of a hotel is reviewed every four
years.
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A star rating is normally a quantitative measure used to determine the
price range (and sometimes the tax obligation) of a hotel. The ranges
will overlap, so the star rating does not really determine much
consistency in price; a three-star hotel may be more expensive than a
four-star, even in the same city. A four-star hotel may offer the same
service and quality as a five-star, however, because they lack a
particular facility, they may not qualify for a five-star rating.
This variety of star issuing bodies leads to just as a wide variety of hotel
ratings. Generally, however, ratings are based on an objective facilities
and services provided assessment. Factors related to ambiance, charm
or other subjective criteria are not considered in the rating. A traveler
that is willing to do a bit of research regarding a hotel prior to a trip, can
often get five-star services at four-star prices.
Basically star and diamond hotel ratings are very much the same as
both ratings have been awarded through similar evaluation processes
and guided by similar physical and service standards. Diamond ratings,
however, tend to be slightly more focused on service and quality.
Rating criteria are based on industry standards and reflect guests
expectations. That aside, one must also remember that inspectors
rating decisions are always influenced by personal factors despite
clearly defined guidelines and criteria. This will be true as long as stars
and diamonds are awarded by people.
Within the industry, concerns have arisen recently with luxury hotels
that are upgrading their services. They are asking that the ratings
bodies to also upgrade their rating requirements as due to advances in
technology, and the devices that go with it, some of the rating
requirements are becoming outdated. An example of this is the
requirement that a five-star hotel must have the television placed
within an armoire to maintain the beauty and elegance of the room
while the TV is not in use. Many of the upscale hotels are planning on
installing plasma televisions that are generally wall mounted. If the
rating boards do not revise their requirements, hotel managers are
worried that by making an upgrade of the televisions in the rooms, they
will no longer meet their five-star requirements. Hotels are also urging
that new features such as Wi Fi access within the hotel and internet
access in the rooms should now also be included in the rating and
increase the industry standards.
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as well as associate members. Their goal is to promoting the hotels and
restaurants of Indonesia, not only locally but also to the global market.
Hotels in Jakarta
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major attractions or public transportation facilities. Most provide basic
guest rooms. Many properties do not have a restaurant on site but are
usually located within walking distance of eating establishments.
Two-star hotels normally meet a traveler's basic needs for comfort and
convenience while offering moderate aesthetic enhancements in the
property grounds, room decor, and quality of furnishings. Some may
offer limited restaurant service, however room service is usually not
provided. Many local budget tour agencies may use this level of hotel;
therefore most of the guests will be the lower and middle class
Indonesians.
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properties display original designs, elegant large room decor,
exceptional dining, and meticulous grounds. The flawless execution of
guest services is the staff's prevailing concern, without being intrusive.
There will be a range of restaurants onsite and they will demonstrate a
high level of skill in producing dishes to the highest international
standards. Many of Jakartas most popular restaurants, discos and
lounges are located within five-star hotels.
Some hotels in the city cater to expats that comminute within the Asian
Pacific area and require longer stays than the average guest. In some
cases business people will be required to spend two weeks in Singapore
and two weeks in Jakarta during a month. These expats may prefer to
live in a more home-like environment, however are not in Jakarta long
enough to justify signing a long-term lease with an apartment. This
need has created a market for serviced suites within hotels. Some of
the suites are equipped with a kitchenette so that guests can prepare a
simple meal in the room. Often the hotel will offer a much better rate to
a guest that promises a certain number of guaranteed nights or a long
term stay. Ask what packages or corporate rates are available to fit
your needs.
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As guests are entertained at hotels and visiting family members often
stay in a nearby hotel in Jakarta, hotels are often a big part of
expatriate family life as well.
. 1. TYPES OF HOTELS
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. 4. FEATURES The industry is more dependent on metropolitan
cities as they account for 75% to 80% of the revenues, with Delhi
and Mumbai being on top. The ARR and OC are the two most
critical factors that determine profitability. ARR depends on
location, brand image, star rating, quality of facilities and
services offered. The OC depends on other seasonal factors.
India is an ideal destination for tourists. Approximately 4.4
million tourists visit India every year. In the hotel sector, a
number of multinationals have strengthened their presence.
Moreover, Indian hotel chains are also expanding internationally.
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rooms are termed as large hotels. Mega hotels: are those
hotels with more than 1000 rooms. Chain hotels: these are the
group that has hotels in
.
. 9. 3. BASED ON THE LEVEL OF SERVICE Economy/ Budget
hotels: These hotels meet the basic need of the guest by
providing comfortable and clean room for a comfortable stay.
Mid market hotels: It is suite hotel that offers small living room
with appropriate furniture and small bed room with king sized bed.
Luxury hotels: These offer world class service providing
restaurant and lounges, meeting rooms, dining facilities. These
guest rooms contains furnishing, artwork etc. prime market for
these hotels are celebrities, business executives and high ranking
political figures. Example: Hyatt Regency, New Delhi.
.
. 10. 4. BASED ON THE LENGTH OF STAY Transient Hotel:
These are the hotel where guest stays for a day or even less, they
are usually five star hotels. The occupancy rate is usually very
high. These hotels are situated near airport. Residential hotels:
These are the hotel where guest can stay for a minimum period of
one month and up to a year. The rent can be paid on monthly or
quarterly basis. They provide sitting room, bed room and
kitchenette. Semi residential hotels: These hotels incorporate
features of both transient and residential hotel.
.
. 11. 5. BASED ON THEME Heritage hotel: In this hotel a guest
is graciously welcomed, offered room that have their own history,
serve traditional cuisine and are entertained by folk artist. These
hotels put their best efforts to give the glimpse of their region.
Example: Jai Mahal palace in Jaipur. Ecotels : these are
environment friendly hotels these hotel use eco friendly items in
the room. Example: Orchid Mumbai is Asia first and most popular
five star ecotel. Boutique hotels: This hotel provides
exceptional accommodation, furniture in a themed and stylish
manner and caters to corporate travelers. Example: In India the
park Bangalore is a boutique hotel. Spas: is a resort which
provide therapeutic bath and massage along with other features
of luxury hotels in India Ananda spa in Himalaya are the most
popular Spa.
.
. 12. 6. BASED ON TARGET MARKET Convention hotels: These
hotels have large convention complex and cater to people
attending a convention, conference Example: Le meridien,
Cochin, is a hotel with largest convention center in south India.
Resort hotels: These leisure hotels are mainly for vacationers
who want to relax and enjoy with their family. The occupancy
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varies as per season. These are spread out in vast areas so many
resorts have solar powered carts for the transport of guest.
Suite hotels: These hotel offer rooms that may include compact
kitchenette. They cater to people who are relocating act as like
lawyers, executives who are away from home for a long business
stay
.
. 13. COMMERCIAL HOTEL They are situated in the heart of the
city in busy commercial areas so as to get good and high business.
They cater mostly businessmen. Casino hotels Hotel with
predominantly gambling facilities comes under this category,
they have guest room and food and operation too. These hotels
tend to cater leisure and vacation travelers. Gambling activities
at some casino hotels operate 24 hours a day and 365 days a year.
Example: Las Vegas in United State is Famous for Casino hotels.
.
. 14. MAJOR DEPARTMENTS OF HOTEL FRONT OFFICE: The main
function of this department is to give warm welcome to the guest.
It helps to create good image in front of the guest. This is the first
department where guest comes in contact with. It generates the
maximum revenue for the hotel as it sells room to the guests.
This also includes sub departments like reservation, Bell desk,
and Information desk.
.
. 15. FOOD AND BEVERAGE SERVICE: It is a department which
serves food and beverage to the guest in a very attractive and
pleasing manner, which creates good impression on the guest.
There are several kind of food and beverage outlet like
restaurants, Bars, Coffee shops, take away banquets etc. It is
second most revenue producing department of the hotel.
.
. 16. HOUSEKEEPING: This department is responsible for cleaning
and maintaining hotel premises which include public area, guest
rooms, lobby, swimming pool area etc. It works for guest
satisfaction through keeping the environment clean and hygiene.
Horticulture is one of the most important features of
housekeeping department which deals with different types of
flower arrangement and maintaining the garden.
. 17. FOOD PRODUCTION It is a department with deals with the
preparation of different types of food items. It is not a visible
department to the guest because it usually works in the back area.
Different cuisine has their own kitchen and specialized chef to
work on it according to their skills. Bakery departments comes
under this which include preparation of desserts, breads etc
.
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. 18. THE CHALLENGES TO FACEThe lack of adequate
infrastructure development. There is still need to improve rail
and road connections as well as general infrastructure like power
and water. Shortage of skilled employees Intense competition
and image of India
.
. 19. COMPETITION The country has been flooded by some of the
world's leading hotel brands. New brands such as Amanda,
Satinwoods, Banana Tree, Hampton Inns are planning to enter
the Indian hospitality industry in joint ventures with domestic
hotel. Unitech, which is setting up two hotels in Delhi, has
already formed a joint venture with Marriott International to run
its three new hotels in India. All other majors including Marriott,
Hyatt, Hilton, Accor, Four Seasons etc are briskly reinforcing their
presence in India.
.
. 20. SWOT ANALYSIS STRENGTHS Indias rich culture heritage
Government support Increase in the market share
WEAKNESSES Poor support infrastructure Slow
implementation Susceptible to political events
.
. 21. OPPORTUNITIES Rising income Open sky benefits New
business opportunities THREATS Fluctuations in international
tourist arrivals Increasing competition
.
. 22. INDIAN HOTEL COMPANIES LOOK OVERSEAS The
movement is not one-way. Cash-rich Indian hotel companies
have been acquiring properties overseas. The Tata group's
Indian Hotels Company is in the process of acquiring
Boston-based luxury hotel the Ritz-Carlton for around $170
million dollars (around 765 crore rupees). Due diligence is likely
to be completed soon. Indian Hotels is looking to strengthen its
presence in the United States with this acquisition. It has also set
up properties in the Middle East, the United Kingdom and Africa.
Its fierce rival, Oberoi group, has also been active overseas
with properties in Saudi Arabia, Mauritius, Egypt, Australia and
Indonesia, and elsewhere.
. 23. FUTURE Future Growth in tourism will definitely lead to a
boom in hotels and restaurants. The industry also expects a
boom in spiritual and medical tourism in the domestic sector at a
growth rate of 10% to 15% over the next few years. It is
estimated that the hospitality sector is likely to see US$ 11.41
billion rise in the next two years. With around 40 international
hotel brands making their presence known in the country by 2011
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Characteristic : Indonesian hotels are more cultural and serve
more cheap price and indonesian hotel target are for summer
tourism, also same with india.india types of hotel are cultural.
Advantages of Tourism
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Now-a-days, tourism is the flourishing industry. The advantages of
tourism includes employment opportunity, growth of service sector,
foreign exchange earnings, opportunity for recreation, economic
growth, cultural exchange, better international relations, enjoyment,
better health and wellness.
6. Meet new people: It helps the local people to get in touch with the
people and country. It also helps building international relations.
8. Health and wellness: Many people visit other places for the
purpose of getting treatment for diseases, improving health and
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prevent diseases. This is called Medical and health tourism. Wellness
tourism aim at achieving complete mental, psychological and physical
well-being. There are many tourism destinations offering yoga,
aerobics, and other therapies for improving health and wellness.
9. Fun and enjoyment: Many people travel for fun and enjoyment.
They simply do whatever excites them, or gives them enjoyment.
10. Spend time with families: The life of modern people is hectic.
They are too busy in their professional life. There is immense pressure
even on children. Hence, such people plan for a holiday trip to spend
quality time with their families.
Disadvantages of Tourism
2. You need to take out few days out of your busy schedule to visit
tourist places. Hence, tourism is often time-consuming.
3. Leisure trips are good for health, mind and body. However, hectic
trips may cause stress and effect health.
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7. As a result of indiscriminate construction of high-rise buildings and
infrastructure facilities, the provision of water supply and waste
disposal facilities may get disrupted.
10. Due immense changes, pollution, and dirt, the landscape may
lose its scenic beauty.
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Occupying 25,082 m2 (269,980 sq ft) of land, Hotel Indonesia was
designed by a Danish architect, Abel Sorensen, and his wife, Wendy
Becker. The hotel was inaugurated on August 5, 1962 by Indonesia's
first President, Sukarno in preparation for the 1962 Asian Games. The
building was declared as national heritage by the local government,
Pemda DKI, on 29 March 1993.[1]
In 2004, the hotel underwent a complete renovation, which was
completed in 2009, reopening as the Hotel Indonesia Kempinski,
managed by Europes oldest luxury hotel group, Kempinski Hotels.
Hotel Indonesia first operated in 1962, inaugurated by the first
President Sukarno as the first five star hotel in Southeast Asia to offer
international standards. In front of the hotel, located in the heart of the
capital, stands the Welcome Monument, intended to welcome the
guests who were visiting Jakarta for the 4th Asian Games in 1962.
Following the games, the hotel was used by President Sukarno to host
state guests, and also official events.
Hotel Indonesia was designated as a cultural heritage site by the
Decree of the Governor of Jakarta No. 475 dated 29 March 1993. The
decree commanded that the building and all of its historical assets
should be well preserved and maintained
2004present
In 2004, the government decided to completely renovate the hotel, and
HI stopped operating that year. After the renovation was completed,
the Hotel Indonesia became the Hotel Indonesia Kempinski on 20 May
2009, managed by Kempinski Hotels SA, the oldest luxury hotel group
in Europe.
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