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THE BALANCED
FOR COURSES IN:
Strategy
In this multi-player simulation, students experience implement their strategy, and use feedback from the
the benefits and challenges of using a scorecard balanced scorecard to adjust their implementation
to implement strategic initiatives and monitor firm approach over time. At the conclusion of the simulation,
performance. Students work together in small teams each teams company will be purchased by a private
to choose a strategy for their company, create a strategy investor. The goal of the simulation is to maximize firm value.
map, develop a balanced scorecard, choose initiatives to
hbsp.harvard.edu
CREATING A SCORECARD
Students prepare by reading the
Delta/Signal Corp case to learn the
company background. Each team
then creates a unique stock ticker
symbol, chooses a market segment,
and selects 1 of the 4 possible
strategies for their company:
Customer Integration, Product
Innovation, Low Initial Cost, or
Low Lifetime Cost. Students select
objectives and metrics that will
match their chosen strategy and
then create a strategy map.
FUNDING INITIATIVES
The simulation consists of 8 rounds,
each representing 6 months of
elapsed time. In each round, teams
decide which initiatives to fund in
order to achieve their strategic
objectives. Students review the
different options and fund as many The Strategy Map shows the cause-and-effect relationships between objectives.
FINANCIAL AND
SCORECARD DATA
Financial and scorecard metric data is
updated after each simulation round.
Students should analyze this data so
they can determine which initiatives
are creating the desired performance
improvements and which are not.
Students can review the Metric
Dashboard, History, and Graphs
The Analyze screens allow students to determine the success of their initiatives.
screens to perform their analysis.
MC187560714
small or large number of metrics. mode allows students to play through scorecard, but they will see the
the first 4 rounds repeatedly. Practice financial metrics, and all other aspects
nderstand how using the
U
rounds allow students to experiment of simulation play will be the same.
balanced scorecard is like financial
Product #M00004
variance analysis extended to with possible choices prior to making
RESULTS SECTION
nonfinancials. permanent decisions for their company.
The instructor results section
earn how a well-designed strategy
L CONTROL GROUP provides key statistics and graphs
Product #114701 | Multi-player | Seat Time: 75 minutes | Developed by Harvard Business School and Forio Online Simulations
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inance Simulation:
F
Capital Budgeting #3357
A Preview of the simulation is available Premium Educator access is a free
service for faculty at degree-granting trategic Innovation Simulation:
S
on our web site at hbsp.harvard.edu.
Back Bay Battery V2 #7015
institutions and allows access to
A Free Trial allows full access to the Educator Copies, Teaching Notes, Strategy Simulation:
entire simulation and is available to Free Trials, course planning tools, Competitive Dynamics and Wintel #710802