Beruflich Dokumente
Kultur Dokumente
April 2009
Strategy Team
Agenda
– Concept Overview
– Commercial Terms
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Gitanjali is integrated player in jewellery segment having presence across
the value chain with significant focus on manufacturing and retailing
Gitanjali Group – At glance
Company Overview
• Established in 1966, Gitanjali is one of the largest and fastest growing integrated diamond
and jewellery players in India
• It has sophisticated and scalable diamond and jewellery manufacturing facilities in India
and China
• The group has accesses to about 1,200 retail points in India, 150 outlets in the U.S., 107 in
Japan and 33 in China
• With significant focus on retail and distribution network to drive growth
• Gitanjali is among the few jewellery companies in India that have fully integrated
operations. Its supply chain infrastructure, diversified and popular brand portfolio, and
retail penetration are matched by very few companies in the industry
• From being a diamond processing company, Gitanjali has come a long way in steadily
shifting its business profile to jewellery manufacturing and retail
• Gitanjali continues to look for opportunities and alliances to gain a bigger share of the
market and utilize its manufacturing capabilities to capture a larger share
Pure. Proud. Precious Gold jewellery aimed at Indian wedding market and other similar events
774
550 doors
506
400 doors
250 doors
100 doors
doors
10 doors doors
– Concept Overview
– Commercial Terms
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The new retail concept offers Gitanjali’s retail expertise combined with
national and international branding experience
Concept Overview (1/2)
The new retail • Gitanjali, being a successful jewellery retailer with national and
concept offer by international brands, is looking forward to extending its retail and
Gitanjali marketing expertise to complement its product categories
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Source: Company Data; A.T. Kearney
Driven by critical success factors, sizable opportunity exists for mid-sized
modern retail venture in tier 2 and tier 3 cities
Concept Overview (2/2)
Opportunity of • Opportunity exists in midsized segment with premium branded
mid-sized categories in tier 2 and tier 3 cities with discretionary income
organized retail • Organized retail is expected to grow at 25-30% in next 5 years
venture in tier 2 • Large branded players are likely to dominate all categories and
and tier 3 cities formats
• MBOs are currently more viable than EBOs, particularly in non-metro
locations
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Source: Company Data; A.T. Kearney
Unique and seamless shopping experience is backed by company’s
proposition to its customers and partner brands
Value Proposition
Full line departmental Mens, kids and women wear, lifestyle and
store jewellery products
House >100 national and international brands
Widest assortment
Value Proposition Wide range of price, product and brands
for Customers Seamless shopping Ambiance, well groomed staff, adequate
experience customer circulation space, easy entry and exit
Unique departmental
Destination for jewellery and apparels
store concept
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Source: Team Analysis
On competition mapping, Gitanjali lifestyle store will have first mover
advantage in most of the locations with unique positioning
First Movers Advantage1
Branded Gitanjali
categories – Lifestyle
Value to
Central
Premium
Mix of Trends
branded and
private label
Pantaloon
ranging from
value to
Shoppers
premium
Stop
Lifestyle
Dominated by Westside
private label
ranging from
Globus
value to
premium
Karol Bagh Rajori Garden Kanpur Indore Gwalior Guwahati
(Delhi) (Delhi)
1: Currently mapped to 6 location to be implemented in 2009, remaining 4 location are to be implemented in 2010-11
Source: Team Analysis 10
Gitanjali is taking the mid sized departmental stores to premium and
branded categories
Store positioning
Luxury
Segmentation
Premium
Value
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Source: Team Analysis
A comprehensive merchandising mix and categories are targeted towards
premium to super premium space
Merchandising Map
Value Premium Super Premium
Accessories
Watches and bags
Cosmetics and perfumes
Writing Instrument
Fashion jewellery, silverware
Jewellery
Gold and diamond jewellery
Fine jewellery
Premium watches
Women Wear
Ethnic wear, bridal collections
Sarees and dress material
Casual and western wear
Made to order
Mens Wear
Formal and semi-formal
Casual wear, ethnic wear
Made to order
Kids Wear
Apparel, toys
Accessories
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Source: Team Analysis
Opportunity to penetrate in tier 2 and tier 3 cities targeting A and B
segment consumers
Location Assessment
MPV Area Floor Target
Tier City State Catchment
Ranking (sq ft) plate Segment
Karolbagh1 • Key shopping destination with strong
1 2 NCR 20,000 5 A&B
(Delhi) residential catchments
• Destination for bulk buyers from
Rajouri1 neighboring states
1 2 NCR 20,000 4 A&B
(Delhi) • High footfall and conversion
2 11 Kanpur1 UP 18,500 4 B • Prime market area
• Prime hotels and residential area,
2 17 Indore1 MP 16,315 2 A&B
located in the heart of the city
3 37 Gwalior1 MP 16,000 3 A&B • Prime residential area
3 32 Guwahati1 Assam 20,000 4 A&B • Located in main market
• Located in main market close to
3 34 Agra2 UP 20,000 5 B
prime residential & commercial areas
• Well known complex located in main
3 55 Raipur2 MP 14,000 2 B
shopping area
3 49 Allahabad2 UP 30,000 5 B • Prime location in the city
3 64 Cuttak 2 Orissa 13,035 2 B • Located in main shopping area
Karolbagh, New
Delhi ** Allahabad
Agra
Gwalior Guwahati
Indore Kanpur
Cuttack
Raipur
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There are substantial growth opportunities backed by Gitanjali’s
commitment towards national expansion
Growth Potential
2009 2014
Gitanjali aims at multilevel expansion reaching out to emerging towns and cities in India.
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Agenda
– Concept Overview
– Commercial Terms
16
Gitanjali Lifestyle Store concept…
Stores Images
Third floor
– Concept Overview
– Commercial Terms
25
Next steps includes meeting the key members and the operations team
for further discussion…
Proposed next steps
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Thank You!!
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