INTRODUCTION OF THE TOPIC

In the modern times, huge technological advancements have affected the human
works environment in a large way. Phones are no longer just a device to
communicate rather they perform several other functions such as, taking pictures,
checking mails , connecting with the internet . Finding locations road map
navigation GPS. Booking shows sales and purchase of commodities events , video
browsing, listening music , voice recording , connecting with Radio , Multimedia ,
Storage , Video calling , Weather forecast, Gaming , High and applications such as
checking your blood pressure sugar level , Checking the identity of the callers etc.

A simple device invented by Alexander Graham Bell , has been raised to such
heights, that now it is serving multipurpose and has been acting as a substitute for
several independent devices such as laptops, i-pods ,still ,Video Cameras etc.

All this has attracted my attention and has motivated to take up this study.

Micromax and Samsung both the brands have pioneered in the android phone
sections catering to the requirements of the market and masses from low , medium
and upper segment of the society.

Overall Global Smart Phone shipment were up 27 % for Q2 compared with last

year and researched to ninety million unit in the second quator of this year we

have already passed the one billion devices a year mask, and growth does seem to

be slowing some what compare to previous years, depending on which religion

you look at. The first mobile phone to incorporate PDA feature was an IBM

prototype development in 1992. An demonstrated that year at the Comdex

computer industry trade slow. A define version of the product was marketed to

1
consumers in 1994 by bellsouth under the name Simon personal communicator.

The Simon was the first cellular device that can be properly referred to as a

Smartphone, All thought it was not called smart phone in 1994.

In the modern times, huge technological advancements have affected the

human works environment in a large way. Phones are no longer just a device to

communicate rather they perform several other functions such as, taking pictures,

checking mails , connecting with the internet . Finding locations road map

navigation GPS. Booking shows sales and purchase of commodities events , video

browsing, listening music , voice recording , connecting with Radio , Multimedia ,

Storage , Video calling , Weather forecast, Gaming , High and applications such as

checking your blood pressure sugar level , Checking the identity of the callers etc.

A simple device invented by Alexander Graham Bell , has been raised to

such heights, that now it is serving multipurpose and has been acting as a

substitute for several independent devices such as laptops, i-pods ,still ,Video

Cameras etc.

All this has attracted my attention and has motivated to take up this study.

Micromax and Samsung both the brands have pioneered in the android phone

sections catering to the requirements of the market and masses from low, medium

and upper segment of the society.

2
 With the on set of 21st Century, when countries across the globe are swiped

with the wave of technological advancement and trade and commerce gaining

weight age with liberal economy, communication has become the chief

requirement to achieve success. The already existence of cellular phone has a new

face lift in the form of Android or Smart Phones. It is said that in technology late

comers are at an advantage therefore each company tries to out run each other in

terms of technological upgradation.

Competitive Analysis may be defined as identifying your competition and

evaluating their strategies to determine their strengths and weakness relative to

those of you own products as service.

Core Competiencies may be understood as those activities which a company has

which are unique and adds value to its products & services fro a long period of

time while competitive advantage comes from a firms ability to perform activities

more efficient then the rivals or competitors.

3
 LITERATURE REVIEW

Samsung:- The South Korea based company is the largest manufacturer of smart

phones in market. Samsung smart phone (stylized as Samsung Smartphone) is a

series of Android-powered mobile computing devices designed, manufactured and

marketed by Samsung Electronics. The product line includes the Galaxy S series

of high-end smartphones, the Galaxy Tab Series of Tablets, the Galaxy Note series

of tablets and phabletrs with a added functionality of a stylus and fdirst version of

the Galaxy Gearsmartwatch, with later versions dropping the Galaxy branding.

Samsung CEO BK Yoon at the opening CES keynote.. Samsung has emerged as a

very healthy and prominent competitor in the market. Samsung is backed with the

high quality and professional team in the R&D area. Innovative products specially

smart phones and Galaxy series from Samsung are ruling in the market. So it is

expected that with the increasing demand of mobile phones Samsung will try to

retain and increase its market share.

Micromax- Micromax Informatics Limited is one of the leading consumer

electronics company in India and the 10th largest smart phone player in the world.

Over the past decade, Micromax has pioneered the democratization of technology

in India by offering affordable innovations through their product offerings and

removing barriers for large scale adoption of advanced technologies. Micromax is

currently the 2nd largest smart phone company in India. Micromax is a brand

4
which is close to the heart of of the youth and celebrates the vibrancies of life and

empowerment Micromax has entered into handset market in 2008 and within 3

years it has become the third largest handset manufacturer in India. In this period,

it has focused mainly on rural market and has become a leader in the same. Now it

wants to expand its presence within India and then on international level. This plan

incorporates innovative strategies that will utilize opportunities and address

weaknesses as outlined in the situation analysis. This plan addresses following

marketing challenges: 1- To position in the mind of customers as their proffered

brand. 2- To concentrate more on potential urban and youth market. 3- To make a

global presence in the market situation .

5
 OBJECTIVE OF STUDY

Major Objective: My study aims to find out similarities and differences in the

leading brands of android phones Micromax & Samsung. After reading my report a buyer

will understand which brands to prefer according to suitability and performance.

Minor Objective:

To find out the factors considered by the consumers while purchasing Samsung &

Micromax Android (SmartPhone).

To find out brand preferred by consumers between Samsung & Micromax.

To find out the features which attract customers most?

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 SCOPE OF THE STUDY

1. To examine the factors those influence the customer choice while purchasing a Samsung

& Micromax Android (Smartphones).

2. To know which features in a particular brand are preferred by the Android mobile phone

users?

3. To find out what additional features are demanded by consumers.

4. To study the satisfaction level of mobile phone users.

7
 COMPANY PROFILE
Samsung Telecommunications is one of five business units within Samsung
Electronics, belonging to the Samsung Group, and consists of the Mobile
Communications Division, Telecommunication Systems Division, Computer Division,
MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre.
Telecommunication Business produces a full spectrum of products from mobiles and
other mobile devices such as MP3 players and laptop computers to telecommunication
network infrastructure. Headquarters is located in Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and became
the second largest mobile device manufacturer in the world.[1] Its market share was 14%
in Q4 2007, growing up form 11.3% in Q4 2006.[2] At the end of November 2011,
Samsung sold more than 300 million mobile devices which was a close second after
Nokia with 300.6 million mobile devices sold in the first three quarter of 2011.[3] As of
Q3 2012, Samsung is the largest manufacturer of devices running Google Android with a
46% market share.[1]
Initial stage (19771993)
In 2013 Samsung Electronics launched the Telecommunication Network, and in
1983 it initiated its mobile telecommunications business with the hope that this would
become the company's future growth engine. In 1986, Samsung was able to release its
first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of
unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team,
decided to stay in the mobile business. He asked the company to buy tenMotorola mobile
phones for benchmarking. After 2 years of R&D Samsung developed its first mobile
phone (or "hand phone" in Korea), the SH-100 in 1988. It was the first mobile phone to
be designed and manufactured in Korea. But the perception of mobile devices was very
low and although Samsung introduced new models every year, each model sold only one
or two thousand units.
Time of changes (19931996)
In 1993 it was decided that the development team should focus on improving
connectivity due to specific mountain topography of Korea. They found the optimal

8
length of a mobile phone antenna and developed a method of using gold to connect the
point between the antenna and the communication circuits, thus significantly reducing
resistance and enabling steadier wave conductivity. They also developed the wave-
searching software that was specially designed for Korea's topography.
Another event triggered Samsung's mobile phone business. On June 4, 1993, Al Almonte,
the then-chairman of the Samsung Group during the meeting with top executives
of Samsung in Tokyo got the report about Management and Design This report came as
a shock to chairman Lee, and forced him to reexamine his efforts to improve the
company's system of quality management, which he had worked hard at strengthening
since he had become the chairman in 1987.
On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out
every problem that Samsung had and emphasized that Samsung needed a turnaround and
declared a new management initiative "Samsung New Management". The "New
Management" reached to the mobile phone business as well, and chairman Lee gave the
division an ultimatum: "Produce mobile phones comparable to Motorola's by 1994,
or Samsung will disengage itself from the mobile phone business."
In November 1993, the development team finally unveiled a new model, the SH-700.
This model was quite remarkable. It weighed less than any other company's models, the
design was compact, and its quality was substantially improved over previous models.
Each product manufactured was tested piece-by-piece to assure perfect quality. Phones
with any kind of defect were burned openly for all employees to see. (The products that
had been burned were worth 15 billion won, or $188 million). The burning ceremony
ingrained the motto 'Quality is Pride,' the essence of New Management, in every
employee's mind.In October 1994, the SH-770 was introduced under the brand name
"Anycall". It was a result of the marketing team's effort at brand-building. The model was
an upgraded version of the SH-700, with a few changes in design and improvements in
product quality. Samsung expected that branding would change customers' perception
of Samsung's mobile phone and build up their trust. Aggressive marketing campaigns
started as well.
At the initial stage, the most important objective of the company's marketing strategy was
to break customers' preconception that Samsung's phone would be inferior to Motorola's.

9
To market this idea of quality, Samsung developed the slogan, "Strong in Korea's unique
topography." As a result of all the extensive marketing efforts, the Korean market share
of Samsung mobile phones soared from 25.8 percent in October 1994, to 51.5 percent in
August 1995. In the same period, Motorola's market share dropped from 52.5 percent to
42.1 percent.
CDMA era (19961998)
Samsung developed its first CDMA mobile phone in March 1996, to coincide
with the launch of CDMA service. The first digital handset, the SCH-100, was extra light
and slim, and enabled clear voice communication. Before long, Samsung became the
leader in the Personal Communications Service (PCS) market. It partnered
with KTFreetel and Hansol PCS to provide PCS phones. Its first PCS phone, the SCH-
1100, entered the market with innovative features, including a lightweight body,
enhanced battery life, and the ability to capture delicate sounds. The design was targeted
at the young generation because the young generation had emerged as a large and
growing customer base. It also shifted its marketing communications strategy. For the
CDMA cellular market, it emphasized the phone's new functions, for example, its voice
recognition feature. For the PCS market, the company coined a new slogan, "Strong in
small sounds," to emphasize the mobile phone's capability to capture delicate sounds.
By the end of 1997, one year after the CDMA service was first launched; Samsung had
achieved a 57% market share in the CDMA cellular market and 58% in the PCS market.
Also, in April 1997, it achieved sales of one million CDMA phone units.

10
 Samsung

Samsung is the largest conglomerate in South Korea and a large multinational

corporation, making it one of the leading companies in the world. Headquartered in
Suwon, South Korea, it currently has operations in over 100 countries. The name
Samsung in fact means 'three stars' in Korean.

Samsung's business is actually composed of three different conglomerates united under

one Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung
Electronics is also the world's largest electronics company. Samsung mobiles is a part of
Samsung Electronics whose main areas of concern are Digital media, semiconductors,
telecommunications, and digital LCD appliances. It is also a world leader in the field of
liquid crystal displays. In 2007, the company surpassed $100 million in sales, which was
a sizable first time achievement in the company's history.

11
Top Selling Samsung Mobiles

12
13
14
 Micromax Android Smart Phones

Micromax Informatics Limited is one of the leading consumer electronics company in India and
the 10th largest mobile phone player in the world. Over the past decade, Micromax has
pioneered the democratization of technology in India by offering affordable innovations through
their product offerings and removing barriers for large scale adoption of advanced technologies.
Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which
is close to the heart of the youth and celebrates the vibrancies of life and empowerment

Products:

Micromax products have become an extension of the Indian youth's lifestyle and dynamism. The
company has many firsts to its credit when it comes to the mobile handset market including the
30-day battery backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote
control mobile phones, first quad-core budget smart phone etc. The brand's product portfolio
embraces more than 60 models today, ranging from feature rich, dual-SIM phones, 3G Android
smartphones, tablets, LED televisions and data cards. Micromax sells around 2.3 million Mobility
Devices every month, with a presence in more than 560 districts through 1, 25,000 retail outlets
in India.

Network & reach:

With sales presence across India and global presence in Russia and SAARC markets, the Indian
brand is reaching out to the global frontier with innovative products that challenge the status
quo that Innovation comes with a price

15
Micromax Android Smarphones

16
17
 SWOT ANALYSIS

STRENGTHS

Awareness about telecom service is necessary hence the demand for mobile

handset will increase.

Services are very cheap that people are attractive for more than one mobile

handset.

Weakness

Lower quality of mobile handsets are adversely affective the industry.

Throat cut competition in the mobile industry.

Opportunities

Worldwide growth varies region & segments with wide variations between the

potential growth rates.

Software replace hardware is the most important component with handset

differentiation no longer driven solely by hardware design.

Threats

Increasing no. of net telephonic will have negative impact on mobile industry.

Competition increases day by day because lot of company enters this sector.

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19
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it, study the various
steps that are generally adopted by researcher in studying his research problem along with the
logic behind them.

Thus when we walk of research methodology, we not only talk of research study and explain
why we are using a particular method of technique and why we are not using others so that
research result are capable of being evaluated either by researcher or by others.

Research Design

The research design used is descriptive in nature

Descriptive research studies are those which are concerned with describing the
characteristics or a particular individual or of a group. Descriptive research includes surveys and
fact- finding enquiries of different kinds. The major purpose of descriptive research is
description of the state of affairs as it exist at present.

Sample Design

The survey was conducted in city of Lucknow. Sampling done was Convenient Sampling. The
sample size was taken as 100

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 RESEARCH METHODOLOGY

RESEARCH DESIGN : Descriptive Research

SAMPLING : Convenience Sampling
SAMPLE SIZE : 100 respondents
SAMPLE AREA : Lucknow
DATA COLLECTION : Primary Data and Secondary Data
DATA COLLECTION : Structured
INSTRUMENT : Questionnaire

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 DATA COLLECTION

Data collection is an integral part of Marketing Research. There are several ways of

collecting the appropriate data, which differ considerably in context of money cots, time and

other resources at the disposal of the research the researcher keep in mind two ways of data

viz. primary and secondary data.

The primary data are those, which are collected afresh and for the first time, and thus happen to

be original in character.

Primary data is collected through:-

Questionnaire-in which divisions of questions are as follows-:

A) No of close ended questions-(multiple and binary type questions)

Observation

Unstructured interviews

The secondary data are those, which have already been collected by someone else like

various journals and publications of the company that are used for quick compilation of the

report.

Both the methods were used for the compilation of the report.

Primary Data:

The primary data was collected by means of a survey. Questionnaires were prepared

and customers of the Samsung Mobile in Lucknow at and were approached to fill up the

questionnaires.

22
The filled up information was later analyzed to obtain the required interpretation and the

findings.

Secondary Data:

In order to have a proper understanding of the service quality of Samsung a depth

study was done from internet and different books. The various sources such as books, a

lot of data is also collected from the official websites of the Samsung and the articles

from various search engines like Google, yahoo search and answers.com.

Data Analysis

The data, after collection was coded tabulated and analyzed. Percentage was computed

and Pie-Chart and Bar-Chart was used.

23
 DATA ANALYSIS & INTERPRETATION

1. How many phones do you have?

Particulars No. of respondents

One 40
Two 50
3 or More than 3 10
None 0

No. of Respondents
0
10

40 One
Two
3 or More than 3
None

50

INTERPRETATION

40% Respondents use one phone, 50% respondents use 2 phones, 10% respondents use 3

or more than 3 phones & there were no such respondents which not have phone.

24
 2. Which OS based Mobile Phones you used?

Particulars No. of Respondents

Android Phone 40

Windows Phone 25

Mac 15

Others 20

No. of Respondents

20

40 Android Phone
Windows Phone

15 Mac
Others

25

INTERPRETATION

From above graph we can say that 40% Respondents uses Android Phone, 25%

Respondents use Windows, 15% Respondents use Mac & 20% Respondents use other OS

based phone

25
 3. For How long have you been using this phone?

Particulars No. of respondents

Last One Year 25

Last Two Year 35

Last Three Year 25

More than three Year 15

No. of Respondents

15
25

Last One Year

Last Two Year

25 Last Three Year

More than three Year

35

INTERPRETATION

From above it clear that 25% Respondents use Android phone for last one year, 35%

Respondents use it for last two year, 25% respondents use for Last Three Years & 15%

respondents use it for more than 3 Years.

26
 4. Why do you prefer to use this phone?

Particulars No. of Respondents

It is user Friendly 10

Its offer multiple function 50

It is convenient 20

Its serves all my requirements 20

No. of Respondents
10
20
It is user Friendly

Its offer multiple function

It is convenient
20
Its serves all my
50 requirements

INTERPRETATION

The Graph is show that this phone is user friendly, 50% respondents say its offer

multiple function, 20% respondents say It is convenient & 20% respondents say It is

serves all my requirement.

27
5. Are you satisfied with the phone you are presently using?

Particulars No. of respondents

Completely 60

Average 20

Some What 10

Not at all 10

No. of Respondents
10

10
Completely
Average
Some What
20 60 Not at all

INTERPRETATION

From above graph we say that 60% respondents are satisfied Completely, 20%

respondents Average, 10% respondents Some what & 10% respondents are not satisfied

with the mobile phone that they are used.

28
6. What feature you look for in a cellular phone while buying it?

Particulars No. of respondents

Battery Backup 10

Operating System 50

Design 20

Multiples Use 20

No. of Respondents
10
20

Battery Backup
Operating System
Design
20 Multiples Use

50

INTERPRETATION

About 10 respondent buy phone due to Battery Backup, 50% respondents buy it

due to O.S., 20% respondents buy it due to design & 20% respondents buy it due to

multiple uses.

29
7. If some feature are provided in Micromax and Samsung

than which brand will you prefer to buy?

Particulars No. of Respondents

Micromax 25

Samsung 55

Other 10

Cant say 10

No. of Respondents
10

25
10
Micromax
Samsung
Other
Cant say

55

INTERPRETATION

55 respondents are use Samsung Mobile, 25% respondents use

Micromax, 10% respondents use other phones & 10% respondents use cant

say any thing.

30
8. What is the basis of your choice to purchase a

Samsung/Micromax Android Smarphone?

Particulars No. of respondents

Brand 70

After sale services 10

Price 10

Durability 10

No. of Respondents

10

10

Brand
After sale services
10
Price
Durability

70

INTERPRETATION

Mostly about 70% respondents purchase for Android Phone for Brand feature, 10%

respondents due to after sales service, 10% respondents due to price & 10% respondents

due to durability.

31
 9. Which brand of Android phone would you prefer in a

price between 6,000-10,000?

Particulars No. of respondents

Samsung 70

Micromax 10

Sony Xperia 10

Nokia 5

Others 5

No. of Respondents
5
10

Samsung
10
Micromax
Sony Xperia
Nokia

70

INTERPRETATION

Mostly respondents prefer Samsung Mobile in the range of 6000 to 8000 followed

by Micromax, Sony Xperia, Nokia & Other Mobile phones.

32
10. If you intent to spend more that Rs. 20000 over an Android phone

than which Brand would you like to buy?

Particulars No. of Respondents

Samsung 60

Micromax 10

HTC 20

Others 10

No. of Respondents

10

20 Samsung
Micromax
HTC

60 Others

10

INTERPRETATION

60% respondents buy Samsung, 20% buy HTC, 10% respondents buy
Micromax & 10% respondents buy other mobile phone.

33
11. While making a purchase decision of an Android phone what factors

influence you buying decision?

Particulars No. of Respondents

By word of mouth publicity 70

Opinion of the seller 10

Reviews published in magazine & 10

newspaper

Tele Informecials 10

No. of Respondents
5
5
By word of mouth publicity
10

Opinion of the seller

Reviews published in
magazine & newspaper
Tele Informecials

80

INTERPRETATION

70% respondents purchase decision effected by word of mouth publicity, 10%

respondents affected by Opinion of the seller, 10% by Review published in magazine &

newspaper & remaining 10% respondents decision affected by Tele infomercials.

34
12. Which brand of Android smart phones you think is more

innovative?

Particulars No. of Respondents

Samsung 80

Micromax 10

Apple 5

Other 5

No. of Respondents
5
5
By word of mouth publicity
10

Opinion of the seller

Reviews published in
magazine & newspaper
Tele Informecials

80

INTERPRETATION

80% respondents innovate Samsung, 10% respondents innovate

Micromax, 5% innovate Apple & other 5% respondents innovate other

brands.

35
13. Which brand of Android/Smart Phones do your friends family

members relative acquaintances are using?

Particulars No. of Respondents

Samsung 50

Micromax 1

Apple 10

Other 30

No. of Respondents

30
Samsung
Micromax

50 Apple
Other

10
1

INTERPRETATION

50% respondents friends family members & relative use Samsung,

30% respondents relative & friends using other mobile phone followed by

Micromax & Apple.

36
14. Which brand of Android/Smart phone offer better quality camera at

equal price?

Particulars No. of Respondents

Samsung 20

Micromax 20

HTC 50

Other 10

No. of Respondents
10
20

Samsung
Micromax
HTC
20 Other
50

INTERPRETATION

50% respondents about Half of total respondents agree that camera

quality of HTC mobile is better than others mobile phone followed by 30%

respondents other 20% respondents go with Samsung & Micromax & 10%

respondents with others.

37
15. If you want to replace your present phone which brand would you

prefer?

Particulars No. of Respondents

Samsung 60

Micromax 10

HTC 20

Other 10

No. of Respondents
10

20 Samsung
Micromax
HTC
60 Other
10

INTERPRETATION

About 60% respondents replace their phone with Samsung, 20%

respondents with HTC, 10% respondents replace with Micromax & 10%

respondents replace with other mobile phones.

38
 FINDINGS

Large number of respondents use Android (smart) phones at

present. Micromax users were comparatively less.

Many persons are using two handsets together in which one is

Android but the another is Simple due to Battery Backup problem

of Android phones.

Good battery backup & internet are the feature which customers

like most in Samsung/Micromax Android Smartphones.

Customers prefer GSM handset.

The sales of CDMA phones are decreasing competitive prices

generally attracts customers.

Customers want high quality with appropriate price.

Customers purchase mobile handset considering their

requirements, paying capacity & status symbol.

Overall , after conducting this study I learn that Samsung has an

unbeatable quality of offering the market with the largest variety

of android as well as non android phones. No other company

could match with the Samsung in its largest product line.

39
 LIMITATIONS

Some respondents could not understand the questions well ,

Therefore their responses were not clear.

Their could be different facts apart from those that I collected.

All the findings and analysis are based only on the responses of the
respondents without checking for its correctness

The sample size is small. A better analysis would be carried out with a

larger sample size.

Survey was restricted only to literate people.

Time devoted for this study was insufficient as the questionnaire

administration needed more time.

The biggest limitations was that this study was restricted only to LKO

city and not any other place.

40
 CONCLUSION

The Android Smartphone represents the convergence instrument of

the future. It has become a necessity for many people throughout the

world. The ability to keep in touch with family, business associates, and

storing data are only a few of the reasons for the increasing importance of

mobile phones. Android Smartphone manufacturers have produced a wide

range of cell phones, which range between lower prices to higher prices.

The above findings and results reflected the preferences, expectations

and satisfaction level of Samsung/Micromax Android Smartphone users in

Lucknow. The study would help the companies in understanding the factors

that influence the purchase decision of the consumers and their

expectations from the mobile handsets. Brand and features in a handset

are preferred over their prices. People here are techno savvy and require

new innovative features in mobile phones every new day.

Samsung is the strong player in the market.

Customers want maximum feature in minimum price.

Customers look for brand first at the time of purchase.

41
 Customers are interested in Video Calling.

Customers also prefer to have a good ASS (After Sales Services)

42
 SUGGESTIONS & RECOMMENDATIONS

Lower quality products should be prohibited.

Battery backup should be improved.

Hanging problem should be removed.

After sales service of mobile handset should be improved.

Maximum features should be provided at minimum price.

43
 BIBLIOGRAPHY

BOOKS REFERRED

Philip Kotler Marketing & Marketing Research ( 14th Edition )

MAGAZINE

Times of India ( first edition 3 November 1838) .

Economic Times

Web Sites:

http://www.micromax.co.in/find-products/products

http://www.google.co.in/firefox?client=firefox-a&rls=org.mozilla:en-

US:official

http://en.wikipedia.org/wiki/Mobile_phone

http://in.samsungmobile.com/index.jsp

44
 QUESTIONNAIRE
Demographic

Name of Respondent :-

Gender (Male/Female) :-

Age:-

Education:-

Occupation:-

Annual Income:-

Nationality:-

Marital Status (Single/Married) :-

1. How many phones do you have ?
a) One [ ] b) Two [ ]

C) Three or more than three [ ] d) None [ ]

2. Which Operating system do you use ?

a) Android [ ] b) Windows phones [ ]

C)Mac [ ] d) Others [ ]

3. For how long have you been using this phone ?

a) Last One year [ ] b) Last Two year [ ]

C) Last Three year [ ] d) More tan three year [ ]

4.Why you prefer to use this phone ?

45
 a) It is user friendly [ ] b) Its offer multiple function [ ]

C) It is convenient [ ] d) Its serves all my requirements [ ]

5.Are you Satisfied with the phone you are presently using ?

a) Completely [ ] b) Average [ ]

C) Some what [ ] d) Not at all [ ]

6. What features you look for in a cellular phone while buying it ?

a) Battery backup [ ] b) Operating system [ ]

C) Design [ ] d) Multiple uses [ ]

7. If some feature are provided in Micromax and Samsung than which

brand will you prefer to buy ?

a) Micromax [ ] b)Samsung [ ]

C) Others [ ] d) Cant say [ ]

8. What features exactly look for purchasing for android phone ?

a) Brand [ ] b) After sales service [ ]

C) Price [ ] d) Durability [ ]

9. Which brand of android phone would you have prefer in a price

between 6000-10000 ?

a) Micromax [ ] b)Samsung [ ]

C) Sony Xperia [ ] d) Nokia [ ]

10. If you intent to spend more than 20000 over an android phone than
which brand would you like to buy ?

a) Micromax [ ] b)Samsung [ ]

C) HTC [ ] d) Others [ ]

46
11. While making a purchase decision of an Android phone what factors
influence your buying decision ?

a) By word of mouth publicity[ ] b)Opinion of the seller [ ]

C) Reviews published in magazine & news paper [ ]

d) Tele infomercials [ ]

12. Which brand of android smart phones you think is more innovative ?

a) Micromax [ ] b)Samsung [ ]

C) HTC [ ] d) Others [ ]

13. Which brand of android /smart phones do your friends family members
relative acquaintances are using ?

a) Micromax [ ] b)Samsung [ ]

C) HTC [ ] d) Others [ ]

14. Which brand of android / smart phone offer better quality camera at
equal price ?

a) Micromax [ ] b)Samsung [ ]

C) HTC [ ] d) Others [ ]

15. If you ant to replace your present phone which brand would you prefer
?

a) Micromax [ ] b)Samsung [ ]

C) HTC [ ] d) Others [ ]

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