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x CONTENTS
Part 6
Part 5
Strategic-Management Case Analysis 346
Key Strategic-Management Topics 308
How to Prepare and Present a Case
Chapter 10 Analysis 346
Business Ethics/Social Responsibility/
Environmental Sustainability 308 What Is a Strategic-Management Case? 348
WALT DISNEY: DOING GREAT IN A WEAK ECONOMY.
Guidelines for Preparing Case Analyses 348
HOW? 310 The Need for Practicality 348 & The Need for
Justification 348 & The Need for Realism 348 & The Need for
Business Ethics 311
Specificity 349 & The Need for Originality 349 & The Need to
Code of Business Ethics 312 & An Ethics Culture 313 & Bribes Contribute 349
314 & Love Affairs at Work 314
Preparing a Case for Class Discussion 349
Social Responsibility 315
The Case Method versus Lecture Approach 349 & The Cross-
Social Policy 315 & Social Policies on Retirement 316 Examination 350
Environmental Sustainability 317 Preparing a Written Case Analysis 350
What Is a Sustainability Report? 317 & Lack of Standards The Executive Summary 350 & The Comprehensive Written
Changing 318 & Obama Regulations 318 & Managing Analysis 351 & Steps in Preparing a Comprehensive Written
Environmental Affairs in the Firm 319 & Should Students Receive Analysis 351
Environmental Training? 319 & Reasons Why Firms Should Be
Making an Oral Presentation 351
Green 320 & Be Proactive, Not Reactive 320 & ISO
14000/14001 Certification 320 & Electric Car Networks Are Organizing the Presentation 351 & Controlling Your
Coming 321 & The March 2009 Copenhagen Meeting 322 Voice 352 & Managing Body Language 352 & Speaking from
Notes 352 & Constructing Visual Aids 352 & Answering
ASSURANCE OF LEARNING EXERCISES 326 Questions 353 & Tips for Success in Case Analysis 353 &
Assurance of Learning Exercise 10A: Does McDonalds Have a Content Tips 353 & Process Tips 354 & Sample Case Analysis
Code of Business Ethics? 326 Outline 355
CONTENTS xiii
STEPS IN PRESENTING AN ORAL CASE ANALYSIS 356 Oral PresentationStep 6: Strategy Implementation (8 minutes) 357
Oral PresentationStep 1: Introduction (2 minutes) 356 Oral PresentationStep 7: Strategy Evaluation (2 minutes) 358
Oral PresentationStep 2: Mission/Vision (4 minutes) 356 Oral PresentationStep 8: Conclusion (4 minutes) 358
Oral PresentationStep 3: Internal Assessment (8 minutes) 356 Name Index 359
Oral PresentationStep 4: External Assessment (8 minutes) 357
Oral PresentationStep 5: Strategy Formulation (14 minutes) 357 Subject Index 363
xiv CONTENTS
1. Contents
2.
3.
4.
5.
6.
Part 1 8.
9. Overview of Strategic
Management 2
10. Chapter 1
11. The Nature of Strategic Management
2
12. MCDONALDS CORPORATION: DOING
GREAT IN A WEAK ECONOMY 4
13. What Is Strategic Management? 5
14. Defining Strategic Management 6 & Stages
of Strategic Management 6 & Integrating
Intuition and Analysis 7 & Adapting to
Change 8
15. Key Terms in Strategic Management 9
16. Competitive Advantage 9 & Strategists 10 & Vision and
Mission Statements 11 & External Opportunities and
Threats 11& Internal Strengths and Weaknesses 12 & Long-
Term Objectives 13 & Strategies 13 & Annual Objectives 13
& Policies 14
17. The Strategic-Management Model
14 Benefits of Strategic
Management 16
18. Financial Benefits 17 & Nonfinancial Benefits 18
19. Why Some Firms Do No Strategic
Planning 18 Pitfalls in Strategic
Planning 19
20. Guidelines for Effective Strategic Management 19
Comparing Business and Military Strategy 21
21. THE COHESION CASE: MCDONALDS
CORPORATION2009 27
22. ASSURANCE OF LEARNING EXERCISES 37
23. Assurance of Learning Exercise 1A: Gathering
Strategy Information 37
24. Assurance of Learning Exercise 1B: Strategic
Planning for My University 37
25. Assurance of Learning Exercise 1C: Strategic
Planning at a Local Company 38
26. Assurance of Learning Exercise 1D: Getting Familiar with
SMCO 38
27.
28. Part 2
34. What Is Our Business? 43 ECONOMY 60
35. Vision versus Mission 45 & The Process of Developing 50. The Nature of an External Audit 61
Vision and Mission Statements 46 51. Key External Forces 61 & The Process of Performing an External
36. Importance (Benefits) of Vision and Mission Audit 62
Statements 47 52. The Industrial Organization (I/O)
37. A Resolution of Divergent Views 48
View 63 Economic Forces 63
38. Characteristics of a Mission Statement 49
53. Social, Cultural, Demographic, and Natural
39. A Declaration of Attitude 49 & A Customer Environment Forces 66
Orientation 50 & Mission Statement
Components 51 54. Political, Governmental, and Legal Forces 68