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Inbound Strategy

Stage 1 Stage 2 Stage 3 Stage 4


Content
Keyword planning
Blog
Infographics
Multimedia
Downloadables
Case study
Social Media
Community Bulding
SMM
One to one
Sharing content
Referrals
SEM
Campaign
Downloadables
Retargeting
E-mail
Influencer
Bulletin
To revise
Lead
Field Marke
Status Language Buyer Stage Buyer Persona Motif Content Topic Author
English Awareness General Educate Writer 0
Field Marketing
Content type Channel CTA Promotion type Promotion response Metrics
Blog article Blog Website
SEO
Date published Title Keywords Description Category Result One Week
Result One Month Result Three Months Result Six Months
Information
Campaign Name Campaign Goal Owner Status Topic Description
Planification
Subject Line Target CTAs Images Landing List Negative Response
General Results
Positive Response E-mails Sent E-mails delivered Hard Bounce Soft Bounce
ults Tracking
E-mails opened Total e-mails clicked Open Rate CTR Leads Generated MQL
#DIV/0! #DIV/0!
Tracking
Conversions Budget Duration Cost/Lead Cost/Conversion
#DIV/0! #DIV/0!
Campaign Name Target Campaign Goal CTAs Landing Leads MQL
Conversions Budget Duration Cost/Lead
Campaign name Target Goal Duration Content Ads Leads
MQL Budget Cost/Lead Cost/MQL
Lead Acquisition Cost

Sales Conversions

Month Leads MQL


Sept 10 5
Oct 10 5
Nov 10 5
Dic 10 5

Cost per Lead and Conversion

Total Spend Cost/Lead Cost/MQL


2,000.00 200.00 400.00
2,000.00 200.00 400.00
2,000.00 200.00 400.00
2,000.00 200.00 400.00

Cost per Lead per

Channel Total Spend Lead


Blog 2,000.00 8
Campaign 2,000.00 6
Branding 2,000.00 15
Social Media 2,000.00 14

CTA Efficiency

CTA Leads MQL


CTA 1 10 5
CTA 2 10 5
CTA 3 10 5
CTA 4 10 5
CTA 5 10 5

Campaign Efficiency

Campaign Leads MQL


XXX 10 5
XXX 10 5
XXX 10 5
XXX 10 5
XXX 10 5
Marketing Originated Costumers

Month Total New Costumers Converted Leads


Sept 8 2
Oct 31 14
Nov 1 0
Dic 16 8

Sales accepted leads

Month MQL SAL


Sept 50 45
Oct 30 21
Nov 69 52
Dic 15 10
Sales Conversions

Conversions Conversions/Lead Conversion/MQL


3 30% 60%
3 30% 60%
3 30% 60%
3 30% 60%

rsion

Cost/Conversion
666.67
666.67
666.67
666.67

Cost per Lead per Channel

MQL Conversions Cost/Lead


3 3 250.00
5 5 333.33
11 11 133.33
6 6 142.86

CTA Efficiency

Conversions Conversions/Lead Conversion/MQL


3 30% 60%
3 30% 60%
3 30% 60%
3 30% 60%
3 30% 60%

Campaign Efficiency

Conversions Conversions/Lead Conversion/MQL


3 30% 60%
3 30% 60%
3 30% 60%
3 30% 60%
3 30% 60%
umers Marketing In

% Marketing Costumers Month


25% Sept
45% Oct
0% Nov
50% Dic

%
90%
70%
75%
67%
Cost/MQL Cost/Conversion
666.67 666.67
400.00 400.00
181.82 181.82
333.33 333.33
Marketing Influence Costumers

Total New Costumers Influence costumers % Marketing Costumers


8 8 100%
31 30 97%
1 1 100%
16 14 88%
Category Tag
Tag 1.1
Category 1 Tag 1.2
Tag 1.3
Tag 2.1
Category 2 Tag 2.2
Tag 2.3
Buyers Persona Content type Language Buyer Stage Author Status Promotion
Persona 1 Blog article English Awareness Writer 0 Published Blog
Persona 2 Ebook Spanish Convert Writer 1 Done Newsletter
Persona 3 Extended article French Close Writer 2 In Progress Website
Case study Italian Delight Writer 3 Not started E-mail
Infographic Does not applWriter 4 Referrals
Video Writer 5 LinkedIn
Illustration Twitter
White paper SEM
Guide Display
List Print
Newsletter
Webinar
Podcast
Interview
One Page
Matrix
Entertain
Inspire
Educate
Convince