INDIAN INSTITUTE OF MANAGEMENT JAMMU

SUMMER PLACEMENTS 2017

J O B D ES C R I PT I O N FO R M

Company Name - Xenture Inc.

About the Job-

1. Description of roles and expectations:

MARKETINGINTERN:
JobBrief:

MarketingexecutiveInternaimstomaximizeprofitsthroughdevelopingsales
strategiesthatmatchcustomerrequirementsandbypromotingproducts,services
orideas.
MarketingInternsdevelopandoverseemarketingcampaignstopromoteproducts
andservices.Theroleofamarketingexecutivecanencompasscreative,
analytical,digital,commercialandadministrativeresponsibilities.Thedetailsof
therolewillvarydependingonthetypeandsizeofemployer,aswellasthe
industry.Executivesarelikelytoworkcloselywithotheremployeesinareassuch
asadvertising,marketresearch,production,salesanddistribution.
MarketingExecutiveInternswouldhavean8hourworkingscheduleeveryday
includingSaturdays.Aswithmanyjobswithtightdeadlines,theymaybe
expectedtoworkadditionalhoursatcertaintimestoensurethattargetsaremet.
Somemayrequirealotoftravellingifworkdemands.
Keyresponsibilities

MarketingexecutivesInternwilloverseemanyaspectsofacampaignthroughout
theentirelifespanofaproduct,serviceoridea.Assuchexecutivesarelikelyto
haveagreatdealofresponsibilityearlyonandwillberequiredtomanagetheir
timeanddutiesthemselves.
Theseresponsibilitiescaninclude:
overseeinganddevelopingmarketingcampaigns

conductingresearchandanalysingdatatoidentifyanddefineaudiences

devisingandpresentingideasandstrategies

promotionalactivities

compilinganddistributingfinancialandstatisticalinformation

writingandproofreadingcreativecopy

maintainingwebsiteupdatesfromtimetotimeandlookingatdataanalytics

organizingeventsandproductexhibitions

updatingdatabasesandusingacustomerrelationshipmanagement(CRM)
system

Excellentteamplayer,abilitytoworkandblendandmotivateateam

monitoringperformance

managingcampaignsonsocialmedia.

Keyskills:

Goodteamworkskills
 Communicationskillsandnetworkingability

Adaptability

Strongattentiontodetail

Goodorganizationandplanningskills

Creativityandwritingskills

Commercialawareness

Numericalskills

Designskills

2. Salary (And other benefits like accommodation/travel etc. along with the split up):
Rs 60,000/- for two months
Rs 30,000/- per month

3. Location: Mumbai

4. Expected number of Offers: Not disclosed

5. Contact details of the POC: Neel Vora 9967271737